Kantar
@Kantar
Followers
45,546
Following
2,204
Media
8,543
Statuses
19,139
Kantar: the world’s leading data, insights and consulting company. We help our clients understand people and inspire growth. #MRX
Global
Joined March 2008
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Palestina
• 253760 Tweets
Whindersson
• 246819 Tweets
Mbappe
• 223441 Tweets
Madres
• 150241 Tweets
Joost
• 144033 Tweets
Endrick
• 87176 Tweets
Mother's Day
• 84688 Tweets
Bannon
• 65801 Tweets
Felipe Neto
• 61338 Tweets
الكويت
• 59282 Tweets
Dhoni
• 57202 Tweets
TREAT YOUR ARTISTS EQUALLY
• 48646 Tweets
Copa América
• 48186 Tweets
#الاتحاد_الاتفاق
• 36277 Tweets
الامم المتحده
• 33917 Tweets
SALVEM O DOGUINHO DO TELHADO
• 29012 Tweets
Trenes Argentinos
• 26671 Tweets
Palermo
• 26044 Tweets
Paris Saint-Germain
• 21050 Tweets
Thala
• 21008 Tweets
مجلس الامه
• 20260 Tweets
Nasser
• 19799 Tweets
Rodrygo
• 17263 Tweets
الجمعيه العامه
• 16793 Tweets
$ATS
• 14702 Tweets
Northern Lights
• 14246 Tweets
#استمرار_السالم_مرفوض3
• 13957 Tweets
Rahane
• 13629 Tweets
#KızılcıkŞerbeti
• 12544 Tweets
We’re proud to be partners of The
#EarthshotPrize
and support these incredible Finalists. Find out about their extraordinary work, and learn about all 15 Earthshot Finalists working to repair our planet here 👉
Introducing the Finalists of The
#EarthshotPrize
2022
Fifteen extraordinary innovators and leaders from around the world with ground-breaking solutions to repair our planet 🌎
Read about them all here 👉
#EarthshotBoston2022
182
539
2K
1
43
289
We have rebranded.
And we have a new tagline “Inspiration for an extraordinary world”
1
53
69
This year,
@Tesla
was named the most valuable car brand, rising 78% to a value of $75.9bn in the
#KantarBrandZ
global ranking. Reasons include its advantage in the world of EVs and in-house expertise in chip design and battery engineering. Find out more:
3
12
65
Kantar Consulting has launched today, merging four Kantar brands into a specialist growth consultancy. Find out more:
2
41
61
We are delighted to partner with
@DIVAmagazine
on The DIVA Survey: LGBTQI Woman's Insights 2020 - the biggest ever piece of research focusing on the lives and specific needs of
#LGBTQI
women this
#LesbianVisibilityWeek
. Find the full report here >>
1
26
57
Ahead of
#BRAvsGER
where do you stand in the Kantar
#WorldCup2014
fantasy football league?
http://t.co/YYttLQKSgl
0
1
24
The
#GRIT50
report, published today by
@Greenbook
, surveyed almost 4,000 research professionals from every major industry across the world. And they voted Kantar to be the most innovative data and insights company!
1
14
31
We apologize, and appreciate your understanding, if our service is slower than usual while we take all precautionary IT measures.
IT systems in several WPP companies have been affected by a suspected cyber attack. We are taking appropriate measures & will update asap.
20
469
247
0
51
30
Kantar invites you to the
#WhatWomenWant
exhibition in London, 21-29 November, bringing together outstanding examples and milestones in marketing to women over the last 100 years:
0
11
27
Bringing the
#WhatWomenWant
? research to life at
@OxfordSBS
tonight!
@BartAMichels
@Justine_Roberts
@Filleepa
@hariblanch
@Cash_ac
@AndrewTStephen
& Felipe Thomaz talking all things women in
#marketing
and how to get gender right. (More info at )
0
8
26
In November, Kantar commemorates the 1918 Suffrage Act with an exhibition of 100 years of marketing to women. Visit
#WhatWomenWant
in London, 21-29 Nov, to understand this remarkable journey.
0
16
24
The importance of attention keeps growing in the industry, but there is a discrepancy in how to measure it.
Learn more about this trend and what 2024 can look like for attention:
#MarketingTrends
#Marketing
#Marketing2024
#MarketingTrends2024
2
2
23
"The
#ReykjavikIndex
is an important tool. Leadership really matters - leaders can and must take the actions needed to accelerate the progress of women"
@HelenClarkNZ
during
@WPLeadersOrg
@CBSNews
#Davos
breakfast today
0
10
25
Co-op's market share now stands at 5.9% – up 0.1 percentage points on this time last year. An additional 346,000 consumers visited its stores, helping to buoy sales of its top-tier Irresistible range by 9%.
@K_Worldpanel
@coopukfood
0
12
25
Join our webinar where Kantar and Affectiva experts explore the meaning of attention, how to measure it, and how to optimise your ads to capture attention to help you get it right.
Register now:
#advertising
#marketing
0
2
24
Seen our new logos? And our new tagline “Inspiration for an extraordinary world" Read more:
1
17
22
Just released 🎇
Kantar’s new guide to innovating differently is out now!
Download your free copy here:
#ConnectedInnovation
#Innovation
#Brands
#Data
0
1
23
Get the latest data from Kantar’s Brand Inclusion Index and discover how some of the world’s most inclusive brands are navigating culture wars at Kantar’s global online Making Sustainability Real conference, 6-8th of February.
Register to PM GMT sessions:
1
2
23
Why do so many ads feature older music? Kantar's Global Knowledge Manager, Polly Wyn Jones, speaks to
@Telegraph
's
@IndiaMcTaggart
about how nostalgia is all the rage in advertising: 🔒
0
1
23
TikTok is a phenomenon. In just a few years it’s become an essential part of the media landscape for brand and performance marketers alike. Hear Jorge Ruiz from
@tiktok_us
outline how it is continuing to evolve on Future Proof podcast.
0
2
23
Insights from the
#ReykjavikIndex
from Kantar and
@WPLGlobalForum
being discussed today at
#WEF19
with
@helenClarkNZ
,
@NeelieKroesEU
,
@amy_e_weaver
,
@AUBinetaDiop
during a session on “Breaking the Myths and Stereotypes: Women in Leadership". Read more:
0
9
23
Context matters when it comes to gender portrayal in advertising. What works in one culture may not work in another. Hear
@UN_Women
’s Angeline Martyn on
#GettingGenderRight
as part of our
#FutureProof
#marketing
#podcast
with
@OxfordSBS
0
10
23
Kantar’s chief research officer Julie Kollman speaks on a panel about what it means to be customer obsessed, and why it matters.
#FutureOfMarketing
#DigitalDisruption
@Teradata
@OxfordSBS
0
6
22
How can brands survive COVID-19? Listen to brand experts
@MartinG_KMB
&
@nigelhollis
on the Future Proof podcast with
@JEBloomfield
&
@felipecthomaz
, as we explore some of the
@BrandZRankings
research around the resilience of strong brands.
0
11
22
Read our report on
#WhatWomenWant
?, Kantar's original research into the opportunity for brands who can build women's self-esteem and be more inclusive:
0
10
22
The vast majority of Brits don’t want ‘No deal’ in
#Brexit
negotiations - a new poll from
@KantarPublic
9
46
20
We're proud to support
@SpecialOlympics
in empowering athletes of all abilities.
#InclusionRevolution
0
7
22
Kantar's Vera Sidlova speaks to
@TheDrum
about her predictions for marketing in 2024. While marketers have been experimenting with Gen AI for content creation, Vera predicts creative effectivenes will be the next frontier in the AI battle:
0
1
22
Introducing our new global brand: Kantar Public, which will serve government + public sector clients
@KantarPublic
0
19
18
Balancing fast data collection with quality is vital for adapting to dynamic markets. This competitive edge allows swift responses to emerging trends and opportunities.
Discover key challenges and see how the team built a robust solution.
0
0
22
We are delighted to announce that Alexis Nasard will join Kantar as CEO, effective 30 December 2020. Read more:
1
11
21
“Brand names serve as heuristics that trigger all the associations we’ve built up over time in an instant, simplifying our decision-making process. Or they are supposed to.”
#BrandZSA
insight into the master brand-sub brands relationship on
@Bizcommunity
:
0
7
21
The growth of micro brands is causing big legacy brands to rethink their existing marketing playbooks.
Learn what big legacy brands and microbrands can do to stay relevant in 2024.
#MarketingTrends
#Marketing
#Marketing2024
#MarketingTrends2024
0
1
21
2/2 We thank our clients for their patience and understanding, and apologise if our service to you was impacted
1/2 No indication Kantar was impacted by Ransomware attack y’day.We are now reinstating IT infra and getting our team back up to full speed
1
30
24
0
36
20
Join our webinar where Duncan Southgate and Ecem Erdem from
@Kantar
and Graham Page from
@Affectiva
talk about the meaning of attention for advertising, how to measure it and how to optimise ads to capture attention. Register here:
#Advertising
#Marketing
0
1
21
@ericsalama
with Kyle Findlay from Kantar TNS Johannesburg who won the Silver Admap Prize
@CannesLions
@tns_global
0
13
19
Can ads resonate across countries?
Learn how
#LikeABosch
campaign was able to be bold and disruptive while transcending cultural boundaries.
#CreativeEffectiveness
#Advertising
#Marketing
0
2
20
Today, we are delighted to share findings from a recent study with Reckitt exploring how we can make climate change more personal to people through health.
Follow the link to read the research summary and view the on-demand webinar:
1
1
20
It's an exciting day for Kantar, as we partner with
@BainCapital
to deliver on our vision of human understanding at scale and speed...
1
16
19
Did you know that retail is getting into the ad business?
This is one of the trends we are seeing for 2024 in our
#MarketingTrends
2024 report.
Read more about this and other 2024 trends here and download them to share with your team:
#Marketing
0
2
20
From broadcasting the superiority of products to engaging with customer emotions - read more from the
#KantarBrandZ
global report, as Rob Huijboom, Global Head of CX, explores how customer experience contributes to brand equity:
0
0
14
With consumers having ever-higher expectations of brands, J. Walker Smith predicts that managing confrontational risk while staying in harmony with cultural trends will be increasingly important for marketers in 2024, via
@wfamarketers
3
1
20
✮NEW✮ UK grocery data
Tesco 28.2%
Sainsbury's 16%
Asda 15.6%
Morrisons 10.4%
Co-op 6.5%
Aldi 6.2%
Waitrose 5.4%
Lidl 4.6%
0
30
19
Kantar's James Brooks is in good company in this
@Raconteur
piece on COO's priorities for 2024. James outlines what he will be focussing on this year and how he puts Kantar's mission to shape the brands of tomorrow into action:
0
0
20
The need to understand the effectiveness of creative content will grow further in 2024, and those who use AI measurement approaches that match the pace and scale will be better prepared.
Learn more:
#MarketingTrends2024
#AI
0
4
20
Hear from Kantar's Global Knowledge Manager, Polly Wyn-Jones, her take on how the pharma industry can make better ads in
@endpts
:
0
0
20
Tell the world where the
#hipsters
, 'suits' & 'normies' live in YOUR city
@levelsio
via
@infobeautyaward
0
5
19
The
#GRIT50
report, published today by
@Greenbook
, surveyed almost 4,000 research professionals from every major industry across the world. And they voted Kantar to be the most innovative data and insights company!
1
18
18
Who’s disrupting fashion, and what makes them tick?
Read the latest edition of Finding the Future to gain insights into the emerging trends that are challenging the fashion industry. Identify growth and innovation opportunities for 2024.
0
1
20
Zara has retained the No.1 spot in the
#KantarBrandZ
Top 30 Most Valuable Spanish Brands ranking for the sixth consecutive year, with a value of $25bn.
Read all the headlines from the new report here:
#KantarBrandZ
#BrandZ
25
0
20
0
6
19
Kantar's Director of
#BrandZ
Thought Leadership, Graham Staplehurst, shares his expert perspective on
@Microsoft
overtaking
@Apple
as the world's most valuable company in this great
@ADWEEK
article:
4
0
19
Our wonderful
#WhatWomenWant
? exhibition is now open, and you can visit for free every day - best to register in advance if you can. See what 100 years has changed for
#women
, and how
#marketing
has affected and reflected that.
1
9
19
How could a smarter approach to sustainability grow your brand value? Register to Kantar’s global online Making Sustainability Real event to discover how improved perceptions added $197 billion to the value of the Global BrandZ Top 100 Brands.
Register:
0
0
19
Viz for Social Good uses
#dataviz
to empower mission-driven organizations. From
@datachloe
via
@infobeautyaward
0
9
19
The 'traditional versus digital' frame is outdated. Life is hybrid and the advertising industry is no different.
So, is your media planning adapted to hybrid media channels and the new way they interact?
#Marketing
#Advertising
#MediaReactions
0
1
19
The tech industry has a
#sustainability
mountain to climb, and brands need to act with bravery and boldness to lead the way. Read more in this fantastic
@TechRadar
article which quotes Kantar's
#SustainabilitySectorIndex
report:
0
2
12
Visit us at
@InsightShow
stand ID34 for coffee ☕️ virtual reality 📽 facial coding demos 🤣 and some very interesting
#marketresearch
people!
#Insight18
0
11
19
The UK's dying homeless, visualized by
@robradburn
via
@tableaupublic
, based on
@TBIJ
data via
@infobeautyaward
#dataviz
0
11
18
When is the right time to move to a new creative for your advertising? In this article, Ecem Erdem answers these questions with data from Kantar's Link database to help you get ready for your next campaign.
#CreativeEffectiveness
#Marketing
0
0
13
We are excited to partner with
@SpecialOlympics
on their Global Youth Leadership project, which brings together youth leaders with and without intellectual disabilities at nearly 200 global, national and local summits
0
5
19
#Shein
was the top newcomer in the 2023
#KantarBrandZ
Most Valuable Global Brands report.
#BrandSnapshot
reveals Shein is Different and has immense growth potential as a great value brand. Read our latest article on how Shein has boosted its growth
1
1
19
What worries the world?
@fedfragapane
explores the concerns of 25 countries via
@infobeautyaward
#dataviz
0
2
19
The
#BrexitBarometer
from Kantar shows that if a new referendum was held on the UK's membership of the
#EU
, 33% of the public say they would vote to Leave (-2 vs Apr), and 42% say they would vote to Remain (+1)
0
17
19
🍽 New report out! The culinary world is coming back to life and the annual number of lunch and dinner occasions have surged in countries like France, Spain, and South Korea. But these meal occasions aren’t created equal, our
#Foodservice
report reveals 👉
0
0
13
Just how common is your Myers-Briggs personality type? A
#dataviz
from
@TableauPublic
@SportsChord
via
@infobeautyaward
1
6
17
Sustanability Sector Index 2022 just launched! The
#sustainability
opportunity is huge: 97% of people are prepared to take action to live a more sustainable lifestyle... but only 13% are actively changing their behaviours.
1
6
16
Wishing all our colleagues and clients celebrating today a happy festive season and a prosperous 2024!
#WeAreKantar
#LifeAtKantar
1
1
18
COVID-19, the disease caused by the
#coronavirus
, has generated unprecedented upheaval and has a far-ranging effect on businesses. Get insights to help manage the effects of
#COVID
-19 and prepare for the future:
0
18
18
⚽ Live sports ignite
#streaming
growth in the US and Europe: One in five new subscribers are motivated to sign up to see the
#sports
they love. Read Worldpanel's latest
#Entertainment
on Demand study here for more insights
0
1
18
It's a very special episode of
#FutureProof
! The podcast was recorded live at
@OxfordSBS
, and features
@AndrewTStephen
,
@thesethrogin
, Julie Kollman, David Radford
@Allianz
& Peter Tufano discussing: What is marketing's role in the boardroom? Listen now
2
6
17
Happy Chinese New Year! Have a look at some Kantar insights around Chinese brands and how consumer behaviour is changing...
#ChineseNewYear
0
15
17
We are extending our partnership with
@UNICEF
for a further four years
http://t.co/TNwohuMoP0
http://t.co/yHkbLcF4wO
1
6
16
Happy Diwali to all our clients and colleagues worldwide celebrating this occasion.
Around the world, our people are also celebrating Diwali by hosting a series of internal events to acknowledge the occasion.
#Diwali2023
#HappyDiwali
#WeAreKantar
#LifeAtKantar
0
3
18
.
@TheMediaLeader
's Jack Benjamin explores where advertisers are putting their money as spend on X declines. Kantar's EVP Global Thought Leadership,
@OstlerJane
, comments that it will take time for that investment to be repurposed.
Read more:
0
1
18
How do marketing professionals actually place a value on something like 'creativity'? Perry Nightingale chats to
@AndrewTStephen
&
@JEBloomfield
. Latest podcast episode out now:
#FutureProof
#podcast
#marketing
0
9
18
Are you successfully treading the fine line between greenwashing and greenhushing? Discover how consumers view brand sustainability action and help ensure you don’t over claim or become frightened to celebrate your successes.
Register to PM GMT sessions:
1
0
18
We are at
@infobeautyaward
in London tonight. Founder David McCandless & Kantar CEO
@ericsalama
introducing the evening. A super range of
#dataviz
and great
#storytelling
in this year’s entries.
0
8
18
The 2017 Police Violence report: Everything you need to know about killings by US police last year by
@samswey
via
@infobeautyaward
#dataviz
0
24
16
Are you just talking about sustainability or are you making it real? Kantar’s global online Making Sustainability Real conference (Feb 6-8) will give you the skills you need to help you shape your brand’s future.
Register to 9am GMT sessions:
0
0
18
