Alex Judd
@AlexJuddz
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Comms planning & impact. Portsmouth FC. Internet nonsense. In no particular order.
London, UK
Joined May 2009
My hometown club would not exist had its own fans not all chipped in to buy the debt-ridden club a few years ago, as consecutive points deductions took us from the Premier League to the fourth tier. Now promoted as Champions to the third biggest league in world football #Pompey
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Back to work and reading through this great competitor intelligence guide from @patticus. Well worth a look!
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x1 Fratton End ticket available, row GG, £20. Can meet near the ground or send the eticket @TicketsPompey #pompey
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🎨🦇 You know their names - Sorolla, Van Gogh, Velazquez, Rembrandt, Klimt, and many others - but can you describe their unique artistic styles? In this MEGA 🧵 let's use #BATMAN to learn what makes each renowned painter unique. #midjourney #midjourneyAI #AIcommunity #AIart
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This is a must-read... Will AI build a better world or sharpen the very worst of capitalism? Will we be unleashed to do "more human" things, or lose our agency to the machine? This article puts it all to the test: https://t.co/zouVtyXDwd
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At tonight’s @CIPR_Global @LondonPR #DrinknThink event on #AIinPR hosted by @clarityglobal_, and expertly introduced by @Westofcenter. Some great speakers tonight, including @AlexJuddz and @icommunis.
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This slide is undefeated. Definitely in the discussion for Top 10 slides of all time in the history of business (and the world). Hang this in the MoMA. Put this in the Louvre.
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Timing is everything for brand investment⌚ 📈Go big at the right time and you'll be stealing a march on market share 📉Cut your investment, or go big, at the wrong time and the competition will walk all over you Stuck on what to do? This might help ☟ https://t.co/8PI7A2LxC5
clarity.global
When it comes to reducing operating costs during hard times, historically, marketing budgets tend to be first on the chopping block. With a focus on prioritising short term sales to ride out the...
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Love this 👏👏
1981 Steve Jobs with the best analogy I’ve heard to understand what AI might do to humans:
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We’re Just Innocent Men x Tenacious D. The collab I never knew I needed!
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Happy New Year everyone! Looking for 2023 trends? 👀 Some lovely people have done the hard work for you. Thanks to Ci En L., Baiba Matisone and more: here's a Drive folder with tons of '23 trend decks from all the brands you'd expect: https://t.co/nTPShQOhAE Fill yer boots!
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France win? Ooh, why not go sew an elaborate 58 scene tapestry. Pathetic. Grow up.
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📉 Data, data, everywhere and not an insight to be seen... So how do you translate "data" into a genuine insight? That's what @allison_spray and I tackle in the latest @PRCA_HQ paper, plus a host of other gems from industry experts to get stuck into💎 https://t.co/tlrjWVxhLJ
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Some good lessons in here
One of the goals of my "how it started/how it's going" thread was to point out how disconnected "brand" and "performance" ads are today. The fact is, performance marketing should be brand-building. Here are six ways how. 🧵
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This time next week ⏳ If you're in London, come along!
Hello #PR people! The delightful @AlexJuddz from @clarityglobal_ will be sharing his knowledge on 'influencing the board' next Monday night at the Clarity offices in Shoreditch. It's free for CIPR members including food and drinks so get your #CPD on!
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Are you in London on Monday 12th September? Then come along to @CIPR_Global's #DrinknThink event at @clarityglobal_! I'll be talking for 15mins on "How to Convince the CFO", but then it's all chats and networking, so don't worry😅 Hope to see you there!
We're upgrading our usual #DrinknLink events to #DrinknThink events for autumn. Limited tickets now available for our first event, hosted by @clarityglobal_, and with the 'thinking' provided by @AlexJuddz on how to use hard numbers to influence the CFO!
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when younger generations can’t afford cable so they mooch off their parents’ logins & definitely mess up network data
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Big fan of this @Better_Briefs paper with @The_IPA. Plain speaking, concise, actionable. Particularly love this extract from the all-knowing @markritson...read it in full here: https://t.co/cBmY7vykoJ
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