Institute of Practitioners in Advertising (IPA)
@The_IPA
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We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today. Follow @The_IPA to join the conversation.
London, UK
Joined June 2008
IPA President Karen Martin has just announced her agenda to revitalise UK advertising & celebrate the immense value creativity brings to business success, the economy & British culture. For a full breakdown of Karen's speech and agenda as IPA President:
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Why should you become a member of the IPA? We asked some of our members what the IPA means to them and why their agencies are part of the IPA family. Whoever you are there's an IPA for you, so find out more at:
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1 April: SXSW 2025 Highlights - Edinburgh. Join us in Edinburgh for your window into the highlights of SXSW 2025, and an opportunity to ask all of your South By questions:
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27 March: SXSW 2025 Highlights - Belfast. Join us in Belfast for your window into the highlights of SXSW 2025, and an opportunity to ask all of your South By questions:
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26 March: SXSW 2025 Highlights - Manchester. Join us in Manchester for your window into the highlights of SXSW 2025, and an opportunity to ask all of your South By questions:
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26 March: IPA Training Forum - The power of empathy. Exploring empathy - what it is, what it isn’t, and why it’s more important than ever as well as uncovering ways to bridge the gap and foster stronger connections. Secure your place:
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25 March: SXSW 2025 Highlights - Bristol. Join us in Bristol for your window into the highlights of SXSW 2025, and an opportunity to ask all of your South By questions:
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25 March: Finance Networking Breakfast. Help shape the future outputs of the IPA Finance Business Group during a valuable morning of discussion with other senior finance professionals in the advertising industry:
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20 March: SXSW 2025 Highlights - London. Join veteran SXSW attendee Nigel Gwilliam and three guest agencies to hear their collective lessons from Austin, Texas:
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13 March: IPA Insight Summit 2025. Join us to hear from a fantastic line-up of speakers as we delve into the importance of insight and provide plenty of fresh perspectives and learnings for you to take away:
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It’s a new month, and that means a whole raft of events, both in person and virtually for you to attend. For the full list of upcoming IPA events:
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We are excited to partner with Performance Marketing World Unlocked to bring IPA members an exclusive discount to the conference and launch our reimagined IPA Digital Performance Essentials Certificate. For full details and to secure your place:
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It is almost time for SXSW 2025, which means we are getting ready to hit the road this spring with the key lessons from the conference. Our roadshow kicks off in London on 20 March & stops in Bristol, Manchester, Belfast and Edinburgh. Join us there:
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🚨 Calling all misfits, rebels & troublemakers 🚨. We are recruiting a new Board for the IPA 44 Club, to inject more inspiration, entertainment & cerebral stimulation into the industry calendar. If this sounds like you, we'd love for you to get involved:
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IPA Director General Paul Bainsfair lent his voice to VoxComm's op-ed on how pay-to-play pitch schemes are putting agency/client relationships at risk. Read the full piece:
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We are excited to partner with Performance Marketing World Unlocked to bring IPA members an exclusive discount to the conference and launch our reimagined IPA Digital Performance Essentials Certificate. For full details and to secure your place:
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Apprenticeships offer fantastic opportunities for agencies to recruit and develop talent, particularly from underrepresented groups. Here’s everything you need to know about the latest apprenticeship opportunities & why now’s the time to get involved:
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We are delighted to announce the appointment of Denise Turner as our new Media Research Director. Denise joins the IPA from Route and will join the team once she has completed her notice period. For the full news and reaction:
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We are excited to partner with Performance Marketing World Unlocked to bring IPA members an exclusive discount to the conference and launch our reimagined IPA Digital Performance Essentials Certificate. For full details and to secure your place:
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The IPA Agency Census helps us understand the profile of IPA membership and the wider advertising industry. Key findings from 2024 include staff turnover falling year-on-year & a drop in the number of under-25s working in the industry. Find out more:
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