Anindya Ghose
@aghose
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Prof @NYUStern | Author @ "TAP", https://t.co/ml6TuvT7t5 | Consulting @compasslexecon | Author @“THRIVE”, https://t.co/NJK5dqJPzZ
Manhattan, New York
Joined April 2009
Humbled and excited to receive the coveted AIS Fellow Award at ICIS 2022 in Denmark. This award recognizes individuals who have made outstanding global & local contributions to the Tech discipline in terms of Research, Teaching & Service. About the award: https://t.co/25COdiCJAC
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AI on a wicked race to the bottom! Grok 4: $0.28/M tokens Gemini 3 Flash: $0.50/M tokens Gemini 2.5 Flash: $0.30/M tokens Gemini 2.5 Flash-Lite: $0.10/M tokens GPT-4 in ’23: $37.50! Look out below, and let’s go! ❤️
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In this week's episode of the @MobileDevMemo podcast, I speak with Anindya Ghose (NYU) and Vilma Georgia Todri (Emory) about their new paper, The Impact of Visual Generative AI on Advertising Effectiveness. To listen, search for "Mobile Dev Memo" wherever you consume podcast
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AI created visual ads got 20% more clicks than ads created by human experts as part of their jobs... unless people knew the ads are AI-created, which lowers click-throughs to 31% less than human-made ads Importantly, the AI ads were selected by human experts from many AI options
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The Impact of Visual Generative AI on Advertising Effectiveness https://t.co/FNNKT4peZ0 with @padamopoulos and Hyesoo Lee
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Thanks to @eric_seufert for hosting @vtodri and me on his podcast. We discussed our new paper on using generative AI for testing display ad effectiveness where we found that GenAI-created ad creatives outperform those crafted by humans? Link to the paper below
podcasts.apple.com
Podcast Episode · Mobile Dev Memo Podcast · 12/09/2025 · 36m
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Go read @EmilyStewartM's new piece about how "middlemen are swallowing the economy." I had the pleasure of speaking with Emily about the topic. (Per @superwuster's Age of Extraction, Amazon's take rate on merchants can exceed 50% after accounting for advertising fees!) This story
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The many faces of Riyadh, Saudi Arabia! Over just a few days, I witnessed a city in the midst of one of the most rapid social and cultural transformations anywhere in the world. AI has become the new bedrock of Saudi Arabia’s economic vision. It’s incredible to see a nation
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Today I turn 55. I’m the fittest, sharpest, and happiest I’ve ever been. If I’m an outlier, it’s not because I’m built different or discovered a secret formula. The truth is far less glamorous: It’s a million tiny choices, compounded over decades. Here are 55 of them: 1.
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“Blackwell sales are off the charts, and cloud GPUs are sold out - compute demand keeps accelerating and compounding across training and inference — each growing exponentially. AI is going everywhere, doing everything, all at once.” $NVDA
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we run a mixed-methods study: latent diffusion pipelines + a lab experiment + a field study. We compare three approaches: (1) expert-crafted ads (2) genAI-modified ads (AI enhances human designs) (3) genAI-created ads (fully AI-generated)
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1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri
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Before we had Dada @SGanguly99 ! Now we have a Didi - Captain Richa Ghosh :)
RICHA GHOSH IN WORLD CUP 2025: - 8 Innings. - 235 Runs. - 39.16 Average. - 133.52 Strike Rate. - 23 fours. - 12 Sixes. A Dream Tournament for 22 year old Richa. 🔥
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Interesting read. It lists 36 AI-driven shifts disrupting society. In summary , traditional 9-5 jobs fade as agents automate middlemen roles, freelancers thrive with portfolios, and micro-operators replace agencies. Agree 👍
THIS IS WHAT'S KEEPING ME UP AT NIGHT: 1. AI will kill the concept of a 9–5 for millions. MANY get laid off, become freelancers, shift to portfolios of agent-assisted work. 2. livestreaming explodes 100×. it becomes the only way to prove you are real and not AI. Twitch will
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It’s happened. The AI flippening is here.
AI OVERPRODUCTION China seeks to commoditize their complements. So, over the following months, I expect a complete blitz of Chinese open-source AI models for everything from computer vision to robotics to image generation. Why? I’m just inferring this from public statements,
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Some Places to Visit once in a lifetime.🧵 1. Lan Ha Bay, Cat Ba Island, Vietnam 🇻🇳
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Voted early. This is the most consequential mayoral election New York City has seen in decades. Go vote, New Yorkers — every vote can make a difference!
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"More passive investing in a stock results in increased co-movement with other stocks, leading CFOs of these companies to set higher discount rates, even when the fundamental riskiness of their business is unchanged. As a result, these companies cut back on investment."
1/I'm very excited about the JMP of my PhD student Chris Kontz (Stanford GSB) who's on the academic job market this year. Chris’ job market paper analyzes the impact of the rise in passive investing on the real economy. More passive investing in a stock results in increased
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Pretty interesting: Companies that have adopted AI aren't hiring fewer senior employees, but they have cut back on hiring juniors ones.
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