Mobile Dev Memo
@MobileDevMemo
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The site of record for the mobile industry. Mobile advertising, freemium monetization, and performance marketing.
San Francisco, CA
Joined September 2013
RT @jarroddicker: "Digital advertising is fundamentally inseparable from the digital surfaces it empowers. Digital advertising facilities t….
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RT @eric_seufert: Estimating the impact of Meta’s reintroduction of AMM. Last week, I wrote about the reinstatement of Meta’s Advanced Mobi….
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RT @borrowed_ideas: The golden age of digital advertising is ahead of us . h/t @eric_seufert 🫡
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RT @eric_seufert: Social commerce seems to be struggling: Meta eliminated Checkout on Instagram and Facebook three weeks ago, and now TikTo….
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RT @eric_seufert: I often see DAU models that take expected future cohort sizes and global retention rates as inputs to forecast a user bas….
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RT @eric_seufert: DAU forecasting using cohort matrices. One challenge in forecasting DAU for a product is that various groups may exhibit….
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RT @MBarczentewicz: Just discussed the European Commission's Meta ("pay or consent") decision with @eric_seufert on the @MobileDevMemo podc….
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RT @eric_seufert: Mark Zuckerberg stated on a recent episode of the Stratechery podcast that he expects advertising's share of global GDP t….
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RT @rishabhmjain: Excited to announce I'm launching a podcast co-hosting with @mduboe, a partner at @GreylockVC. The Intelligent Marketer….
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RT @eric_seufert: The notion that advertising will be directed at personal commercial agents, rather than at consumers themselves, strikes….
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RT @eric_seufert: The DMA erects barriers to personalized advertising on *competition* grounds. Yet its proponents never seem to acknowledg….
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RT @eric_seufert: Hot on the heels of the DMA's decision related to Meta's Pay or Consent model, I am participating in a webinar today call….
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RT @eric_seufert: The AdAttributionKit updates announced at WWDC this week feel immaterial. They are mostly nice-to-have features that don'….
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RT @eric_seufert: I’m recording an episode of the Mobile Dev Memo mailbag tomorrow with @rishabhmjain, the CEO of FERMÀT Commerce. Have que….
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RT @eric_seufert: INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games?. One question I've wanted to consider for….
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RT @eric_seufert: There are two points of corrosive product-marketing misalignment that AI-enabled marketing automation ameliorates, if not….
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RT @eric_seufert: The purpose of a structured, repeatable creative production process is not to deliver ad creative on a regular cadence fo….
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RT @eric_seufert: Publicly feuding with the President of the United States is apparently an effective growth hack.
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RT @eric_seufert: On this week's episode of the @MobileDevMemo podcast, I speak with Matt Steiner, Meta's VP of Monetization Infrastructure….
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