Aaron Robbs
@AaronRobbs
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VP of Creative and Brand @intercom, building @fin_ai. Prev: @tryramp, @dropbox, @mailchimp, and more.
San Francisco, CA
Joined March 2009
TFW your ex keeps getting hotter. Congrats to the team and for the insane run this year. We love to see it.🚀
Today, Ramp raised another $300M at a $32B valuation. In the past year our revenue has doubled to over $1B, growing 10x faster than the median public SaaS. We all know money talks — we're teaching it to think. Getting big no longer means getting slow.
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I love @dangertesting. 😂
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Congrats @ZachBDell ! Excited to watch the next chapter for @basepowerco unfold. This is a killer team doing important work.
Today we are announcing our $1B Series C, but money isn’t the story. The story is what we’ll do with it, and the scale of the challenge ahead. Our mission isn’t constrained by capital, supply, or demand. It’s constrained by talent. To build America’s next great power company, we
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The new shape of design work is coming into focus. The role is expanding. At @intercom we have defined three ways for designers to use AI for greater impact ↓
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Thrilled to finally share that @AaronRobbs has joined Intercom as VP of Creative and Brand. Aaron has already transformed some of the bravest brands in tech like Dropbox, Ramp, Kickstarter, and Mailchimp. Big plans ahead for the @Fin_ai brand to be the most creative,
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Now's as good a time as any to announce I've joined Intercom/Fin as VP of Creative and Brand. The team is so talented and ambitious and I'm feeling fortunate to be a collaborator on this work. If you're in NY, check out: https://t.co/0xjbTGsilb
pioneer.fin.ai
Catch up on Pioneer, a summit for AI customer service. Discover the launch of Fin 3, Fin's evolution into a Customer Agent and more insights into how top brands are transforming support with AI.
We’ve got another exciting announcement – the inimitable Gary Vaynerchuk (AKA “GaryVee”) will be joining us as a special guest at Pioneer 2025! Gary Vaynerchuk is a serial entrepreneur, investor, and executive with a proven track record of identifying culture-defining trends.
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Our team is looking for 2 frontend engineers to join us at @tryramp. We're a small team — get real ownership on AI tools and growth projects that have big impact. Tech is Next.js + tailwind. If you like moving fast and building things end-to-end, let's talk!
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Last week I spoke to the Columbia entrepreneurship group about building and scaling startups. My path to CPO was all but linear. I made tons of mistakes, got stuck, and experienced many failures. Here are 7 principles I wish I knew when I was in college that I learned along
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Looking forward to hearing his insights on sunscreen.
RFK Jr: "It used to be that everybody got measles. And the measles gave you lifetime protection against measles infection. The vaccine doesn't do that ... it used to be that very young kids were protected by breast milk. Women who get vaccinated do not provide that level of
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💯
I don't get why anyone would prefer Zoom for a two-person call. Surely an old-fashioned voice call is better. You can pace and think about what you're talking about instead of focusing on the other person's face. This is why you have better conversations walking side by side.
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Oh hai! My new 'lil LLC just dropped. **Rectangles All Day** is a product design studio, taking on select clients in 2025. Drop a line if you want to collab with RAD on your product. https://t.co/SFcNKdcPhx
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I think this is the hurdle for a lot of people. If you don’t have the language to describe your idea, it might be because you’ve never had to engage this part of your mind before. Or that the references lack depth bc they’re not attuned to the world in the same way.
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Overly derivative work will always be a bit boring to people who are more attuned to aesthetics because we’ve seen a version of it before.
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Uploading existing images from artists or photographers and running a lazy prompt feels no different than a hack-y rip off of someone else’s work.
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Using language to describe a new idea and letting Midjourney interpret that prompt based on your own preferences to create something novel is the interesting part for me.
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Using your own unique personalization model is a reflection of your own preferences and taste-which is no different than having a personal style based on your preferences in art, fashion, music etc.
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Those matrices are inert until combined together to form something new. The training data was already in the world for people to view, remember, save, and reference for their work - like mood boards, for example.
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Creatives are inherently attuned to their environments, culture, art history, and a myriad of other inputs. The creative process is the act of synthesizing those inputs into new outputs. In this way I view Gen AI an infinite series of matrices existing in a latent space.
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Working this way feels even more ethical than using mood boards-which have been an integral part of the design process for as long as I can remember. Often resulting in work that feels too close to the references.
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One of the deliberate challenges I place on myself when I’m working in Midjourney is to not use images in my prompts. Doing so feels like stealing other artists work directly. Training on my preferences and then using language feels more ethical. 🧵
One the saddest realizations for me when we were scaling the @midjourney server at @discord in ‘22 was seeing millions of US gen z kids struggle to prompt They literally don’t have the words. Broken english. Pidgin lingo. Translating thought to language is insanely hard for
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