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Curated CPG News | The Latest in Food, Beverage, Alcohol, and Cosmetics | Newsletter Published 3x Per Week 👇
Joined August 2021
Monster delivered record quarterly results on Thursday and just announced a female-focused energy line called FLRT. Each can delivers 200mg of caffeine, zero sugar, and no artificial colors. FLRT will debut in 2026.
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Neutonic expanded into a new category with Creatine Sticks. Each stick delivers 5g of Creapure and three flavors are available: 🍍 Pineapple 🍓 Strawberry Lime 🚫 Unflavored
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Willie’s Remedy+ has been on a roll since launching earlier this year. The infused beverage brand has sold more than 250K bottles and hit a $60M run rate in less than 8 months. Wilie’s Remedy+ is a collaboration between the iconic Willie Nelson and JuneShine Brands.
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New protein-packed energy drink brand launching in January. WELD delivers 18g of protein and 200mg of caffeine per can.
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Alex Cooper's beverage brand Unwell is exploring the energy drink category with a single flavor: Frosted Cranberry. Available now at Target 🎯
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Nootropics startup Graymatter closed a $1.3M seed round co-led by Venrex and APEX. Founded by Jim Phillips and Novisa Petrusich, Graymatter aims to make cognitive supplementation the next daily ritual. Graymatter’s flagship product, Bright Mind, delivers noticeable cognitive
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Canadian private equity firm Clearstone Capital has acquired Brüst Beverage Company, a producer of branded protein coffees. Brüst was founded in 2018 and is based in Toronto. Brüst delivers 20g of grass-fed protein and 175mg of caffeine per serving.
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Unilever isn't taking their foot off the gas with Liquid IV. Holiday shipper + LTO flavors spotted at Walgreens.
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Doughlicious snagged an investment from Future Back Ventures by Bain & Company. Future Back Ventures invests in businesses founded or led by former Bain professionals. Earlier this year Doughlicious raised $5M from Rich Products Ventures and The Angel Group.
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Fast-growing wellness brand Cymbiotika closed a $25M seed round led by David Grutman. Isabela Grutman, Ryan Tedder, Daymond John, Post Malone, Guy Oseary, Ben Gorham, Peggy Gou, and a number of others also participated in the round. Cymbiotika was founded in 2019 by Durana
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Bachan's and Laoban dropped their first-ever collab. The limited-edition product is available now at select Whole Foods Market stores through January 2026.
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Two big updates from Lemme 👇 Lemme entered the fast-growing colostrum category and they expanded beyond gummies with their first-ever liposomal product. Both colostrum products will be available via their website on November 6th.
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Dua Lipa and Augustinus Bader joined forces to launch DUA by AB Science. DUA is powered by TFC5 which is a less intense version of TFC8, the active ingredient that made Augustinus Bader a viral success and a beauty unicorn.
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Vanterra has quietly built a formidable portfolio with investments in Arrae, Actual Veggies, Bombas, Grüns, Jupiter, and Oats Overnight.
Cove Soda closed a $15M Series A round led by Vanterra Ventures. Palm Tree Crew, RiverPark Ventures, Simple Food Ventures, Diplo, Kygo, Miles Teller, and a number of others also participated in the round. Cove has experienced explosive growth since launching its modern soda
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Why make something new when you can just make something bigger
Fruitist, a producer and marketer of jumbo blueberries, secured $150M in equity funding as annual sales surpassed $400M. J.P. Morgan Asset Management led the round while Ray Dalio's family office doubled down on its investment. Fruitist retails at 12,500 doors in 28 countries.
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