erod
@0xErod
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The Michael Jordan of Go-To-Market | Director, GTM Strategy | Web3 Infra & Consumer | @Availproject @0xpolygon
San Diego, CA
Joined September 2019
Hot take: . Twitter is crypto’s biggest blind spot. We treat engagement like traction. Hype like validation. But Twitter is a stage, not a mirror. It rewards outrage, not insight. And it punishes complexity, even though crypto is built on it. The result? Projects optimize for.
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I’ve been saying this for a while and now we’re gonna see the narrative around tokens is starting to shift. Master the fundamentals first. Then go launch 100 tokens.
unpopular opinion: . your crypto project doesn't need a token . sometimes the best crypto apps are just normal apps that happen to use blockchain for the parts that actually benefit from it. only a crypto infra might need a token, not every apps.
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Same goes for roadmaps. One thing I liked about Celestia’s roadmap is they anchored the audiences mind around 1GB blocks. Don’t promise 10 small things, promise 1 big one.
To beat the competition, become known for one specific thing. Not ten features. Not five. Just one unforgettable edge. It’s 10x easier to get into your audience’s mind with one standout offer than to blend in with many. Dominate that one lane, and let it lead them to everything.
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This is me, and it’s a tough role. Step one: throw your ego out the window. The goal is to launch. Your job is to pave the road and account for every little thing along the way. Step two: align everyone without slowing them down. You’re not the loudest voice, you’re the signal.
The career path in crypto that nobody talks about but pays incredibly well:. Protocol operations. While everyone tries to become founders or chase influence, these "boring" $300k roles sit empty. But here's the thing. Every major protocol needs someone to manage partnerships,.
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98.6% of great communities start in one of two ways:. Vision-first (driven by ideals) or product-first (driven by utility). One is belief-led. The other is experience-led. The strongest give people something to believe in and something to use. Both are products of marketing.
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Twitter: happy Gilmore 2 was the worst movie ever. Also Twitter: happy Gilmore 2 is so good.
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In Crypto marketing the smartest move is to lean into your strengths. If you’re infra, your customers are dApps and protocols… double down on BD funnels. If you’re a dApp, lean into gamification or infoFi. A good product retains users. Either way, your branding better be.
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The biggest opportunity in crypto is putting BD before token marketing. Strong BD drives real adoption and the token price follows.
The best offense is a good defense. The best web3 marketing is a good BD strategy.
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My biggest GTMs. - Launched Polygon Portal, which had 1.65m daily active users. - Launched the largest fleet of autonomous mobile robots in the world at over 30k in collaboration with Qualcomm, SoftBank, and Walmart. BOTH started with extensive user research.
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Rumor has it they offered 400k + 1% equity.
JUST IN: BlackRock's head of digital assets leaves the company to join second-biggest Ethereum treasury company, SharpLink Gaming.
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This is a big problem with crypto and why we struggle with adoption. We're so focused on "crushing" the western unions of the world when we could be integrating with them. That's called PMF. Don't crush it, embrace it.
Get in taxi. Driver is on the phone with Western Union clearly frustrated. They go back and forth for 20min. Brutal call. Finally it ends. Driver tells me this happens weekly. He sends $100 to Haiti every Friday but it rarely processes so he has to call. Western Union.
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I promise you: botted content isn’t going to pump your token or grow your community. I get the whole “fake it til you make it” play. creating the illusion of momentum. But it’s 2025. People see right through that now.
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I promise you…. If you focus on a single audience or vertical and put everything into onboarding them…. Scaling gets way easier.
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Crypto Class Structure. Level 1: Lower class (< $10k).→ EOS / Bitcoin SV. Level 2: Working class ($10k–$100k).→ Solana. Level 3: Middle class ($100k–$1M).→ Ethereum L2s (Arbitrum, Optimism). Level 4: Upper middle class ($1M–$10M).→ Avalanche / Near / Sui / Aptos. Level 5:.
These are the new economic classes in the U.S. (based on net worth, not income)
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Marketing is a lot like a cooking show. It looks simple when you’re watching: chop, stir, sauté, done. But when people try it themselves, it never comes out the same. Why?. Bc the hard part isn’t the steps… it’s the judgment behind them:. - What ingredients?.- Are they.
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