Web3 Acrobat
@web3acrobat
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Navigating the Digital Circus 🎪 One Brand at a Time 🤹🏻♀️ @zehranazh
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Joined July 2024
"involving marketing 3 weeks before launch" ❤️🩹❤️🩹
we need to talk about the things in crypto marketing that still make zero sense: - thinking you can grow a protocol without a brand - announcing your latest update with a thread and praying for virality - still confusing engagement farming with storytelling - involving marketing
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In Web3 marketing you are making a choice between hiring a head or a heart. Head is a logical manager great at dashboards, analytics, planning, organized but not creative. Heart is more impulsive scatter brained and an IC creative strategist.
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7/ 🔜 Next stop: EthCC 2025 in Cannes. With @EthCC announced for this June, will you be attending? ☀️
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6/ 🏮 Thailand’s Magic Thailand was the perfect host for #Devcon2024. The MRT made getting around easy, and ending the week with the Loy Krathong Festival—floating candles and magical vibes—was unforgettable. 🌕
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5/ 💅 Chipped I first saw @chippedsocial during Devconnect in Istanbul, and trying their press-on nails again in Thailand after a year was amazing! Better quality, more designs, and now an app—huge congrats to the team. 👏 📲
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4/ 🩷 SheFi Summit Reconnecting with the @shefiorg fam is always uplifting! Cute merch, amazing food, and I won a limited edition @worldofwomennft x @Ledger Nano! But the real gift is the constant inspiration and support from this incredible Web3 community. 🫶
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3/ 💡 Marketing Takes Center Stage Events like g(t)m con and Web3 Marketers Summit highlighted how marketing is thriving in this technical space. Big thanks to @clairekart for her efforts! 🙌 Also, loved discovering new tools like @_kaitoai. 📊
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2/ 🔗 Beamchain Launch @drakefjustin introduced #Beamchain, a bold proposal to enhance Ethereum with: Faster block times ⚡ Lower staking requirements 💰 Quantum security 🧪 Leaving us even more excited about Ethereum’s future 👀
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1/ 🌍 Devcon’s Main Event 12,500+ attendees from 130 countries, with 60% being first-timers! Panels ranged from deep technical dives to creative use cases. Speaking of innovation, we even minted some panel slides on @ZORA. Oh, and free massages at the venue??💆♀️
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✨ Devcon 2024 Highlightsss ✨ Back from an unforgettable two weeks in Thailand filled with exciting updates, new connections, and news in the Web3 space. Here are some of my top moments from #Devcon2024 🧵👇
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A great week to be a marketoooor 🫡 🇹🇭
There's at least FOUR marketing and growth events happening at Devcon For all those going to Bangkok, here's a lil library i started so you can see and sign up in one place https://t.co/qbnvhwl7ke
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I'm gonna hold your hands when I say this… Building the company's brand isn’t just marketing's responsibility. It’s everyone’s job—the founder, BD, the random intern, even your mom. Every interaction, every decision, every voice shapes the story. So when BD is on Twitter
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"building real community requires time, budget, and involvement from the core team"
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Got that 🔥 repost from @IGGYAZALEA this week… What’s nextttt?
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Gm from @token2049 🦙
📍 #TOKEN2049 Day 1 Climbing walls 🧗♀️ hitting padel balls 🎾 – @token2049 got the attendees doing the most for sure.
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