
Polina Kalashnikova
@kalashnikovapv
Followers
4K
Following
11K
Media
1K
Statuses
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Founder @ Polium | guild lead @myosin_xyz | Advisor @modjo_me | Vibe builder in spare time
Let's chat 💬
Joined September 2021
Community and audience are intertwined but aren’t the same
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"Hey, we found someone who can pump out AI content all day. We should let him run our socials, it’s gonna be cheap and we’ll get a ton of impressions with volume”
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Linkedin just posted the top 50 US startups there's only one crypto company, and it’s Phantom at #37 Is Linkedin gmi?
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Quick change of plans — our livestream with @TomdBTC is now happening Friday, Oct 17 at 9AM ET. Come hang (and bring caffeine) ☕️
There are two ways two move the world onchain - onboard everyone individually - move banks onchain @RaylsLabs plans to do the latter to bring $100 trillion to DeFi Hosting CMO @TomdBTC to discuss everything consumer crypto 🗓️Oct 15, 11 am ET
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Life lately is a whole lotta fun (if you’re watching with sound, you’ll get it) also....i'm 🤏 this close to starting tiktok
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This video generated 3.4M views for Pine-Sol on instagram alone If you didn’t know the brand (i didn’t when it showed up on my feed), it’s a house cleaning product that exists since 1929(!) A 95-year-old cleaning brand that’s posting dancing wizard frogs with autotune I
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when the eng team builds features without telling marketing, then drops a message Monday morning "we're shipping this tomorrow, can you post about it?" "do marketiiiing"
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And if you’re that small creator looking to collaborate with more brands, let’s connect 👋 https://t.co/R7ME2zK3IF
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For the longest time i avoided KOL marketing because most deals are broken You pay thousands for botted engagement that does nothing. everyone chased big follower counts while smaller creators got ignored for not being "serious enough" Meanwhile replacing one big KOL with 5+
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We've got @TomdBTC, CMO of @raylslabs coming on the pod this week quick pointers about Rayls ・bringing 6B customers and $100T in assets onchain as blockchain for banks ・raised $38 million ・ran a public sale on @joinrepublic that was initially capped at $1K but demand pushed
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Most people have no idea what CMOs in crypto actually do They are the ones who: • explain why you can't get 100K followers in a month with no budget • get blamed when campaigns flop after stakeholders rejected the actual strategy • hiring in a space where getting great
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Reddit is the most overlooked marketing channel Companies like Ramp are already hiring reddit specialists because community sites have outsized influence on LLMs. Reddit is becoming the infra for how information gets surfaced online. Google pulls reddit threads directly into
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Great opportunity right hereee
Ok so I'm guessing some people are tired of the lack of innovation in the space.... or the 100th perp DEX/L2/Stablecoin protocol that just launched The good news - we're hiring at @ProdigyFi and what we're doing is definitely different. We're building a new yield primitive based
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The crypto card war is heating up and everyone's competing on the same features But features alone won't win this war, here’s what will… Culture. @Metamask crushed their card launch at ethcc with scavenger hunt, helicopter ride for creators, limited merch drops. They made
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Once a brand makes a big announcement, you get flooded with messages "Hi! noticed your marketing could use some help" The marketer who architected the campaign that got their attention in the first place:
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It seems most successful founders are < 5'10 fun fact tuesday
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My brain immediately thinking about how this huge news (and prediction markets in general) could be a marketing play for brands. any ideas?
Markets on everything. We’re proud to announce that $ICE, the owner of @NYSE and the largest exchange company in the world, is making a strategic investment of $2 billion into Polymarket, valuing us at $9 billion post-money. Our partnership with ICE marks a major step in
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Love this marketing initiative A brand generated 800,000 impressions and 6,000 downloads by creating a comic book Think about it, comic books are: 📌 snackable educational material 📌 shareable 📌 collectible I could take it even further. Hide a secret code across the pages.
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