The success of any link building campaign comes down to having a plan - here's my 7-step process to setting you up for success. New post 👉

SEO for Brand Visibility & Recognition - A new version of my deck about this topic presented at #zagrebseosummit featuring also the importance for LLMs and including new tools! Check it out: https://t.co/UiVo7Adb8d

NEW post: https://t.co/68x2WS3x9E <deep breathing...> <prepares for Haterade> People are gonna be angry about this one. Especially those of y'all who've been trying to make AIO, AEO, LLMO, GEO, or EIEIO take off. See you in the comments 😅😬

Local SEO just got even more important... and not just for local businesses. Google's AI Mode links to the Google Business Profile version of a website - to keep users on Google - before linking out to that company website. This means your corporate headquarters, etc.

Last year at Mozcon I started sharing my data publicly on how AI "search" seemed to impact my biz. Traffic 🔽 Homepage traffic 🔼 Leads and revenue ➖ When reading this study from Siege, most of it made sense, but what I loved is they took the next step... what do you do if

🤖 How AI Mode Works and How SEO Can Prepare for the Future of Search - An outstanding guide and analysis from @iPullRank who doesn't only goes through the patents related to AI Mode, explaining how it works, but also, the implications for our work in SEO, a tool and the

Wrote a new guide - branded micro EMD that still works, data studies, founder stories (using digital PR), and homepage links 📌 Shared a couple of tactics you can try to help build authority backlinks to your site: 👉 

11 things to know from #GoogleIO: 🎉 Gemini 2.5 Pro is our most intelligent model ever — and 2.5 Flash is getting even better with a new update. We’re also bringing new capabilities to our models, including Deep Think, an experimental enhanced reasoning mode for 2.5 Pro 🔎 AI

How LLMs & AI search are really affecting Google traffic? What are the opportunities for SEOs within AI search? How can we make the most out of these opportunities? I go through these questions and more in the guide version of my recent presentation about AI search! Check it

🤖 To measure the impact of AI Mode in the US right now (given the "noreferrer" in their links and lack of GSC data): 1. Add an annotation to the release date (May 20, 2025) in your analytics platform 2. Start comparing your before/after in organic search traffic (look for

My favorite chart from the AI Overview study is seeing how it's showing for more longer searches. I think people are starting to use longer searches because of this. Google even dropped the 32 word count limit. https://t.co/nxacI2WyXo

#Google AI Mode isn’t just a test—it’s the future of #Search. Here’s why it matters for SEO & biz. 👇 https://t.co/9x2Fqy0Mjo

Startups have a competitive advantage when it comes to creativity and agility. Use them to get more links and increase your brand's visibility. Here's a new guide we just wrote this week on doing link building for startups: https://t.co/3GlLAJxoij

Must-read: The latest State of SEO by @ViperChill drops some serious insights. 👉

HARO just got a facelift under Featured .com — but the link building goldmine remains. Here’s how to make the most of every pitch 👇 New post:

"How fast is too fast when building backlinks?" It's a common question — and we answer it in our new guide: 👉

SEO is evolving—and keyword-first strategies aren’t keeping up. In a new article on our blog, Kavi Kardos (@therarevos) explores how to align content with real user needs and SERP dynamics, not just search volume. Read more 👇 https://t.co/IRL2UnKl4s #SEO #ContentStrategy

Another reason for ecommerce to invest in informational content: The important PAAs growth in product SERPs for the most important queries across most verticals featuring reviews, guides & UGC 👀 Google wants to highlight content that gives *real* experience and expertise

Google’s latest update to its Search Quality Rater Guidelines cracks down on deceptive EEAT practices from @sejournal: https://t.co/az0EsJx3jL