Patrick Stox
@patrickstox
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Making noise about SEO for AI search. Product Advisor & technical SEO @ahrefs. /r/TechSEO moderator. Run a technical SEO slack
The World of AI
Joined June 2013
AI citations are now in @ahrefs Site Explorer. You can see the numbers and changes from our Brand Radar indexes on all plans, but to see the actual mentions and citations, you'll have to subscribe to Brand Radar.
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We are 1 month out from Tech SEO Connect. December 4th-5th in Durham, NC. The content is top notch and the niceties are over the top. If you haven't got your ticket yet, I've got $100 off for the first 5 who use the code.
eventbrite.com
Tech SEO Connect 2025
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[New data]: Traffic from ChatGPT keeps growing every month, while traffic from Google keeps falling. [Based on data from ~67k websites connected to @Ahrefs’ free Web Analytics product → chatgpt-vs-google(DOT)com] Don't get too excited (or upset), though. - Google still owns
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Premium men’s jewelry that elevates every fit. Black Friday deals live now!
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Ahrefs is expanding the data available to help you make the right decisions with AI search. We have the citations, we have the web index with the content of the pages, and now we have YouTube videos. There's a whole lot more coming to give you full web visibility. Stay tuned!
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I was not expecting to see Grokipedia cited in AI search this soon, but there it is.
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NEVER doubt the unholy power of properly implemented schema markup: i added schema markup to my personal website. i wanted to see if it would become more visible in AI search. all the usual stuff: person, website, organisation. and now Google thinks Ahrefs is my personal
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We published over a dozen data studies about "AI Search" / AEO on the @Ahrefs Blog this year. Then we shared all the key takeaways on social media, used them in our conference talks around the world, and even presented them at a few online webinars. And then it hit me… We
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28% of ChatGPT’s most-cited pages have ZERO organic visibility in Google 🤯 my awesome colleague @Lou_Linehan analyzed the 1,000 most-cited pages in ChatGPT, via our ChatGPT index in Ahrefs Brand Radar. my favorite finding: nearly ONE IN THREE of ChatGPT’s most cited pages
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MEETUP THIS WEEK! This month's Triangle SEO Meetup is coming up on Tuesday. Phil Buckley will be sharing how SEOs can become builders of their own game-changing tools using AI and vibe coding platforms!
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I keep seeing people say that if you block AI Assistants or your content is in JavaScript, they won't cite your website. That's not accurate. Most use some kind of web search / RAG data (Google, Bing). Test: My site has been blocked from crawling for years by robots.txt. Cited.
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Anyone put together a bunch of top 10 lists that just list yourself / your company as all 10? You, know for science.
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Out of curiosity, are you running 1 or 2 analytics systems on your sites? Cookie-less, cookies, or both?
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Et tu Microsoft? It seems AI Assistants like to bias towards themselves. Also posting the Google ones from yesterday.
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How many clicks and impressions come from rankings beyond Google’s first page? We analysed BILLIONS of clicks and impressions from Google Search Console to find out. Key takeaways: - 96.98% of desktop clicks happen within the top 10 results - it's even higher for mobile clicks:
ahrefs.com
How many clicks and impressions come from rankings beyond Google’s first page?
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As you've probably seen, "best" lists can dominate results in traditional and AI search. Here are some uncommon (?) ways to get on more of them. I've personally looked at ~750 of these lists in recent weeks (and very gratefully featured in some), but make sure you read until
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Head to Keywords Explorer and open that list. Then go to the traffic share reports, domain or page level depending on your needs. We added historical data to this report, so you can select any time period to see who won/lost during your selected period.
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Enter your domain and go to Ahrefs Organic keywords report and select whatever time period you're interested in, such as the last year. Sort so that you see the biggest declines in traffic. Select keywords (up to 10k) and add to a custom list in Keywords Explorer.
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Much of the blog traffic Ahrefs lost in the last year was lost to Google, Reddit, Seer Interactive, and Wikipedia. I can see who gained when we lost for every single page. Want to know how you can find the same for your website? I'll show you. 🧵
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Listicles are definitely the 1st thing AI Assistants are going to crack down on.
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