Torrey Dye
@torreydye
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Director of ABM @Terminus #AccountBasedMarketing
Atlanta, GA
Joined December 2010
Can't wait to host this webinar with @kulapartners cofounder Carman Pirie on how B2B #manufacturing organizations can drive high-quality opportunities and more revenue with #ABM
#ABM can help #manufacturing organizations execute highly targeted, personalized marketing to your most qualified accounts and the individuals within them. Register for our webinar with @Terminus and learn more on Dec 12 @ 2PM ET! https://t.co/56fi9EF2xT
#b2bmarketing
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Fresh on the @Terminus blog! 6 experts weigh in on what to look for when hiring for your #ABM program. Awesome insights from: @HermizRuiz
@EricJMartin
@steve_watt1
@ShellieLSmith
@torreydye đź‘“ Read:
demandscience.com
This page doesn’t exist anymore—but there’s a smarter path forward.
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Are you curious about our platform but are unable to find the answers to your most pressing questions on our site? Cut out the middleman and chat with a Terminus expert instead: https://t.co/Igy3HONGHW
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Good article on identifying the most popular topics for your industry...
Want to get more value from your content? Learn to quickly BuzzSumo headlines that work in your industry. No more relying on overly broad studies! #contentmarketing
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Can advertising really fuel your #ABM? Hear industry experts from Terminus, @Salesforce, @Betterworks, and more talk about how you can use #digital #advertising to reach the right accounts at the right time. Join us tomorrow at 1:00 p.m. EST:
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Let’s face it: if you’re going after high-value accounts, low-effort marketing campaigns just won’t cut it. So what's the solution? Try this instead:
demandscience.com
This page doesn’t exist anymore—but there’s a smarter path forward.
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Check out a great @HarvardBiz article by Mark Khavkin of @getpantheon and C. Fritz Foley of @HarvardHBS about how companies should prepare their forecasts. Here are the 5 attributes to look for:
hbr.org
A great forecast has five attributes. First, it includes projections of operating results and resource needs for the next 3-5 years. Firms typically give investors guidance about anticipated financ...
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Not sure what all that account-based jargon means? Check out this glossary of common #AccountBasedMarketing terms you need to know
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Level 1 #ABM: ▪️ Target ▪️ Engage ▪️ Activate ▪️ Measure Level 2 #accountbasedmarketing:
demandscience.com
Read the latest blog articles and though-leadership content on accurate data, predictive insights, sales and marketing content, and more.
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... and the countdown is begins! T-minus 3 hours until our Spring Sales & Marketing Roundtable with Alex Symos, Jay Naik, @amyk1313, @heatherfoeh & @torreydye! #EdisonRT #SalesandMarketing #roundtable #gametime
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Because #ABM emphasizes quality over quantity and touches every stage of the account lifecycle, it requires a new funnel. So... What does this look like in action? @torreydye with more:
Measuring with the New B2B Funnel via @Terminus
https://t.co/7w1oYQ61sl
#ABM #b2bmarketing #flipmyfunnel
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Hang out with @sendosohq & @HGInsights_ online Thursday, April 18 at 11 a.m. PT to learn how to boost your results using a tiered #directmail strategy Register now: https://t.co/W0o0P5CsAD
#martech #salestech
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When you believe in your product and its value, you want to tell the world about. Here’s how the right #TechIntelligence can help you do that and scale your business in the process.
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Do you have what it takes to join the A.B.I.? Then sign up for the first webinar in the four part Account-Based Intelligence Series with @justinkeller, @DEnglebretson, @sarahmcg610, @rfidlon, @jorge_selva, @g2crowd, @bomboradata, @DiscoverOrg
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Can't wait to have @sarahmcg610 and @rfidlon talk with us about building a TAM!
Want to become an Account-Based Intelligence Agent? Join @sarahmcg610 and @rfidlon of @Optymyze on 4/11 at 2 PM ET as we partner with @Terminus to kick off a four-part series on Account-Based Intelligence. Register here: https://t.co/x13BHO2NXB
#ABM
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What CMOs Are Focusing On in 2019 [Infographic] https://t.co/e5ScRXslsM via @marketingprofs
marketingprofs.com
Improving go-to-market processes and digital marketing capabilities are top priorities for senior marketers in 2019, CMO Council research finds. Check out the findings in infographic format.
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How do you evaluate & forecast your account-based strategies for a better Q2? Hear from an expert! Check out this great @Terminus post from the Director of ABM @torreydye on account-based forecasting: Mastering Account-Based Pipeline Forecasting https://t.co/9FaEgGSa68
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Join us, alongside @MASERGY and @Terminus tomorrow April 3 to learn how @siriusdecisions #ABM Program of the Year winner @Masergy went to basecamp and beyond in their trek to the #ABM summit. Register here: https://t.co/fi28RKN9bD
@malachiii @torreydye @nipulc
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