Everyone says “repurpose with ChatGPT.” Most do it wrong. If you just dump content in, you get generic threads. The real play 👇 Train GPT with your own posts + tone so it mirrors your voice. Layer in performance data (CTR, dwell time) to bias outputs toward what’s proven.

Good Morning Google Land! This is the 12/16 edition of "Core Update Notes". The December 2025 core update keeps rolling along and there's a ton of volatility now showing across sites, verticals, and countries. Broad core updates impact all verticals but so far there is a boatload

Enjoy the best experience on X.

Here's how many top-cited domains get *zero* traffic from Google. A few notes from my research, and one question if you don't mind. 1. Ranking in Google doesn't define whether a website is valuable. That said, all but ~10 of these sites are highly questionable. 2. Copilot

SCOOP: In response to the EU's findings against Google's ad tech business the company has already quietly rolled out changes to GAM to comply with the demands. UPR is dead, and Open Bidding's rev share is gone. More below in 🧵

This 🧵👇 ... read it.

Sleigh the season with the most personal gift around. Get them a Cameo video!

Do people actually use explainer videos anymore? Or, are those a thing of the past? #askingforafriend

As I think about this, I want to understand and solve for revenue and efficiency. Those are things that are actionable and exciting for companies.

I've been tinkering with many product concepts and ideas for months and two have been at the top of my list that we have been building non-stop. AI Visibility, has become, as I hypothesized a complete commodity and race to the bottom. Marketing as a whole needs a new model.

Great to spend time with my boy @hnshah, talking products, companies, and marketing!

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Your top-funnel blog is NOT a sales tool. Your case study is NOT an awareness asset. Map content to stages - or keep burning your budget.

If your targeting is based only on past behavior, you’re always behind. Predictive modeling pushes you ahead by hitting the right audience before they click. https://t.co/3SSeHGR51u

Everyone chases quick wins. The biggest returns come from teams that stay disciplined in their testing. Patience isn't glamorous. But it's profitable. What experiment paid off only after months of iteration?

By continually feeding insights back into the system – refining creatives, shifting spend, adjusting offers based on real data – we achieved a 7,000%+ revenue lift over time. CPA dropped roughly 400%. The compounding effect of iteration is what people underestimate most.

create. connect. collect. $GBOY by @neukoai is now available for trading on @solana on OpenSea! (link below)

We launched across Google and Facebook, testing creative angles, audience segments, and bidding models in short cycles. Tested headlines, descriptions, offers. Cropped images. Uploaded variations. What converted? What drove CTRs? Four months in, revenue was up 200%. Promising.

Everyone wants to know how fast we can turn them into a $5MM+ brand. How quickly can we hit 300%, 400% ROAS like the case studies they've seen? The honest answer is that it depends on your willingness to stick to the plan and iterate on advertising until it works. To give you

When someone searches your category and sees your brand with the right message, the right positioning, the right answer, that impression matters. Even if they don't click. Maybe especially if they don't click, because they got what they needed right there. Some searches are

For years, we obsessed over driving traffic. Get the click. Retarget the visitor. Close the deal. The entire paid search industry built itself around that funnel. Now the funnel is changing. The real question isn't "how do we get more clicks?" It's "how do we win the

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Everyone's panicking about zero-click searches killing paid search. I think they're missing the point entirely. Yes, 70% of searches are now zero-click. Yes, people get answers without visiting your site. And yes, if you're still measuring success purely by clicks and

Staggering, but jot surprising.

Never a point where i didn’t want to roll up my sleeves and get to work. Founders always wants to solve challenges.

EEAT optimization is slow work. Author bios. Citations. Consistent topical depth. But when those components are there, Google trusts it. 26 pages outperforming entire blogs says everything you need to know about where SEO is headed. Where's the biggest EEAT gap on your site?