PMG
@thePMGco
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PMG is a #contentmarketing and #demandgeneration agency that builds brand and drives demand for #tech titans and #SaaS innovators.
Portland, OR, USA
Joined December 2013
KPIs evaluate if your #digitalstrategy is working, while metrics tell you how individual tactics are performing. Measure the success of your #B2B #digitalmarketing strategy with this infographic of industry benchmarks.
thepmgco.com
These B2B digital marketing metrics provide a way for you to see how your digital efforts and campaigns perform against industry benchmarks for each channel. Metrics are one layer down from KPIs....
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A brand gives a business an identity that—when leveraged effectively—can build awareness, interest, and engagement. Read on for 5 steps to help you build a successful #B2Bbrand. https://t.co/8IBRSh055F
#branding
thepmgco.com
Learn how to build a B2B brand, even if you only have one product or your business is just starting out. When you create a brand you give your business an identity beyond your product or service....
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When it comes to making a #B2Bsale, you have some people who say 'yes', but more often people who say 'no.' So what should you do if your job is to flip those naysayers, especially in today's tough sales climate? https://t.co/govKf47Hxa via @cmswire
cmswire.com
In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get more 'yeses.'
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Deciding how to structure your potential customer journey down the #B2B #digitalmarketing funnel starts with these 5 key steps. https://t.co/MmqpHEU1Qc
#B2Bmarketing
thepmgco.com
Learn how to move leads down your B2B digital marketing funnel with these tips from "The Ultimate Guide to B2B Digital Marketing" by PMG. Explore how to build out your B2B marketing funnel, from...
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Given the economic uncertainty, what does 2023 have in store for #B2Bmarketers? John Ellett outlines the most significant predictions and how to prepare for them. https://t.co/5Dytlz7BUa via @Forbes #B2Bmarketing
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As companies move forward with #digitaltransformation, the line between business and digital strategies disappears. So what are the key elements you need for a successful digital strategy? Check out this Deep Dive to find out. https://t.co/TmR3Wyoud1
#B2Bdigitalstrategy
thepmgco.com
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Quantity doesn't equate to quality in #contentmarketing. Instead, you need a carefully crafted strategy to harness the power of content. In this blog post, @MarTechSeries share 7 effective techniques to grow the impact of your #marketing efforts.
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The standard toolset for #demandgeneration doesn’t always cut it—if you're struggling to generate qualified leads, #accountbasedmarketing could be the approach you need to take. Learn more. https://t.co/17AYv5KFiw
#ABM
thepmgco.com
The overscheduled C-suite is a unique and difficult to engage audience. However, they're open to content that helps them in making timely, effective decisions. Marketers need to understand their pain...
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Content marketers! Check out these five data-driven predictions for 2023 #contentmarketing trends to help guide your content strategy next year. https://t.co/SN4c8wkdyB by Gavin Jordan for @TheDrum #marketingtrends
thedrum.com
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#B2B marketers face endless challenges when attempting to generate positive results from paid search. In this article, Tim Jensen explains how to make paid search work to your advantage and drive better #B2Bleads. https://t.co/rLB5zE8L67 via @sejournal #B2Bmarketing
searchenginejournal.com
The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips.
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"Full-funnel #marketing is a significant cog in the growth machine." Alex Macura identifies the most significant obstacles B2B marketers face with full-funnel marketing, and the steps to take to achieve a carefully crafted strategy for success. https://t.co/IaybSP2s77 via @Forbes
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64% of B2B digital marketers report that #leadgeneration is their biggest challenge. Check your company's objectives against these measurable KPIs you can use to benchmark your performance. Read more. https://t.co/l547ljWiKy
#digitalstrategy
thepmgco.com
64% of B2B digital marketers report that lead generation is their biggest challenge. Check your company's objectives against these measurable KPIs you can use to benchmark your performance.
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"By 2025, around 95% of customer interactions will be supported and controlled by #artificialintelligence." Jacob Wolinsky explores what the future of marketing looks like and what #AI can do for a company’s brand. https://t.co/vsJI41cB0w via @cmswire
cmswire.com
Instead of looking at near-term goals, both business owners and marketers will need to consider the different uses and possibilities of AI.
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Looking to generate impressive, measurable results for your #SaaS company? Start by leveraging these insights from leading #SaaSmarketing CMOs. Download the comprehensive guide to learn more. https://t.co/14witsF4LP
#demandgen
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A #B2Bmessaging platform can unite teams around the strengths that define a company while creating a shared language for communicating with prospects. Get started by reevaluating your brand basics and messaging. https://t.co/QMuMEFLf8V
#B2Bmarketing
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"The #B2Blandscape is constantly changing and confronting challenges to creativity in the industry. Andrew O’Sullivan considers the role that differentiation and disruption play in navigating new #B2B norms." Read more on @TheDrum. https://t.co/M6c702EpOr
#B2Bmarketing
thedrum.com
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"US #B2B display #adspending on LinkedIn will grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US." Check out more insights from @IntelInsider's US B2B Digital Ad Spending Forecast 2022.
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"#Digital force multipliers like websites can simultaneously improve customer service, boost conversion rates and increase the efficiency and success of marketing teams." Zack Rosen explains the value of the basics of #customerexperience. https://t.co/LGCw7Knqcm via @Entrepreneur
entrepreneur.com
Why going back to the basics of customer experience can give marketers the efficiency leverage they need.
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#B2B purchasing has become an increasingly complex process, but using the sales cycle to guide a B2B #brandstrategy can generate lasting results. Learn how in this blog post. https://t.co/zMf7tJKTb1
#B2Bbranding #B2Bsales
thepmgco.com
B2B purchasing is an increasingly complex process. Using the sales cycle to guide your B2B brand strategy can generate lasting results.
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Collaboration and creativity across organizations today have paved the way for #B2BPR to play an increasingly valuable role. So what impact can you expect from a successfully implemented #B2B PR strategy? Sarah Woodhouse explains. https://t.co/ZZzYTsV6Qo via @raconteur
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"Powerful marketing in a time where customers are demanding more authenticity and relevance through every reach doesn't have to be expensive." Paroma Sen explores how to make the most of your #marketingbudget and #martechstack. https://t.co/2ePiIUlgWC via @MarTechSeries
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