
teodora coste
@t30d0ra
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Strategy Director @HanoverTweets. May share an occasional tweet about data or people and how they are related, or not. #datastorytelling #strategicplanning
London, UK
Joined March 2010
Every vote counts, but not equally. đł If more than 2 in 3 votes didnât make a difference at the last #election, why vote? @jburnmurdoch raises a fundamental democratic question, who do we prioritise in redesigning this system, people or place?
ft.com
The UK and US systems warp our understanding of key social issues among the public
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What people say they want and what theyâre willing and crucially now able to pay for is very different as shown in this mix of polling and mortgage affordability analysisđ.
The mini-budget was focused on growth. Here's something I've written sharing x6 features of public opinion on this topic using insights from @IpsosUK @resi_analyst (views my own) #economy
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.@arusbridger âIn an age of information chaos, a good newsroom is, to me, as essential as the police force, the hospital, the fire station or the prison.â.
"At the very moment when the UK government recognised journalÂists as essential workers, the industry itself looked more fragile than ever.". Read an excerpt from @arusbridger's new book News and How to Use It.
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Uncertainty is a very difficult narrative to accept, even in covid times.
If polls are becoming less accurateâit's not clear they are but leave that aside for a momentâpeople basically just need to accept that there's more uncertainty. But instead what will happen is that people will just be more confident in their dubious narratives and hot takes.
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Very proud of our godparentsâ little one presenting on @guardianâs @GetNewsWise channel today! Well done Alex! đđđ.
A brilliant #happynews report today on shops reopening from 9-year-old NewsWise reporter Alex:. We love this - excellent use of props, interviewees & structure. Fantastic work Alex! đ.#GraftonPrimarySchool . Happy news Project:.
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A pleasure and priviledge to join our future policy leaders this morning. Thank you for having me @BritishCouncil and I hope it was useful to hear about the insight-based strategy model we use at @PortlandComms to design solutions to client challenges.
Kicking off our second day in the @HouseofCommons today with a Policy Session on our digitally-centric world . #FutureLeadersConnect . Thank you to our panellists @edvaizey @darrenpjones @t30d0ra and @johrvik
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We have really broken down barriers between disciplines and methods in SPARC. It has been a prividge to talk about our journey and what this has enabled us to deliver for clients. Thank you for having me @NetBase!.
Teodora Coste - @t30d0ra (Sr. Strategic Planner) at @PortlandComms, a political consultancy and #PRagency, uses NetBase #SocialAnalytics insights to measure online attitudes and behaviors relevant to the brand. Visit for more info.
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Thank you for having me! It was great to share & hear from everyone on where they are in their social & digital journeys! We have taken great steps @PortlandComms to break down barriers between disciplines - be it planning, analytics or creative, but there is always room for more.
#TBT to last week, #NetBaseLIVE in London! Thanks to our own @sophiebenello for leading this panel of experts on #SocialMediaStrategy. From left to right, @t30d0ra of @PortlandComms, Joy Desseigne of @BVA_BDRC, and Luca Lilla of @TBWAItalia. #SocialListening #SocialAnalytics
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By far an absolute favourite quote of the day from the inspirational @DrJillianNey đ€© #NetBaseLIVE.
#NetBaseLIVE @DrJillianNey : âMeasure what matters, not what flattersâ Love this! #socialinsights #socialanalytics
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The wonderful Simon Quinton @simononly talking about the value of interogating a brief and building research and measurement frameworks that speak to a clientâs âunspokenâ objective at #NetBaseLIVE đ
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We do indeed! Itâs been a pleasure to talk about where we are in our journey and share ideas with fellow panellists @LucaLilla87 from @TBWAItalia and Joy Desseigne from @BVA_BDRC #NetBaseLIVE.
âWe no longer have separate social reports or digital reports - we integrate everything.â @t30d0ra speaks about our #SPARC team at #NetBaseLIVE
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RT @NetBase: We're excited to have Teodora Costa, Social Strategic Planner at @PortlandComms at this years #NetBaseLIVE conference, 19-20 JâŠ.
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An insightful session and a great report đ.
.@BBCVickiYoung introduces our excellent panel at the launch of #MindTheGap, Navigating the EU after #Brexit, at @PortlandComms. Discover the publication in full here:
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A timely and inspiring conversation on mental health this morning and what we can do for ourselves as individuals and for our collegues and teams. Thank you @APGLondon for inviting us along this journey!
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âMiserable people deliver miserable resultsâ, âIf youâre not failing, youâre not trying hard enoughâ, and more parting advice for the next gen of marketers from @keithweed in @TheDrum
thedrum.com
Todayâs marketers have some of the greatest opportunities, and challenges, the industry has seen. Working in real time, with first-party data, at scale allows us to generate insights, campaigns and...
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Very much enjoying tonightâs noisy thinking event, thanks @APGLondon! Any planners into fast planning fast strategy, do join a comms/ PA agency even for a short stint. They operate at incredibly fast speeds (48h turnaround to pitch anyone?) and many advocate for change too.
Excited for our second #APGNoisyThinking of the year. Tonight we'll hear from @DomBoyd, @LucyJameson_, @Amelia_Torode and Sera Miller of @fawnbrake This evening they will be reflecting on fast strategy and how to do it.
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Looking forward to this! We have our own definition of course but always helpful to hear/ harness more insight on the subject đ.
Insight is the hardest thing to explain to anyone working in planning. It's hardest because everyone has their own definition so it's impossible to teach in a standard way. So this is worth attending for a bit more . insight :) into the topic.
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RT @PortlandComms: .@louise_winmill speaks of her second inspiration, @SophieVCornish, who often talks about the challenges and gender biasâŠ.
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