We're holding a great event at Ogilvy next week. @adliterate and @timshelintheory (Richard Huntington and Jo Arden) giving explicit permission to stop doing so much work. On Thursday 19th September

Some great insights about insights and whether you actually need them for creative. Super sparky event last night with planners on cracking form including @nickhirst #apgnoisythinking #insights #creativestrategy.

Fact vs. Fiction: Do we really need insights? Proper provocation at the APG on Tuesday night. It's live, with real people debating, and drinks and iconoclasm thrown in for good measure.

Time for a mini-break from Monday morning's mountain. It's a compelling and enjoyable chance to be an actual respondent in a planning survey! How are we using AI and where's it going? It's only 6 mins of your time and we'll publish all the results.

Please @Eurostar @EurostarUK let me know what to do. I am due to travel to Paris tomorrow (Friday) morning. Should I postpone the trip? Thank you.

In just a few hours’ time @martin_beverley will be giving his brilliant training talk on Briefs and Briefings. He consistently inspires some of the best and most effective work. Find out how it’s done

We've only got one place left on this and it's absolutely stellar. If you want creative strategy training that covers EVERYTHING you need to know with @charliedosurf at the helm

Free APG books are for UK only; sorry to our lovely friends overseas but we're up against it on time as we've been evicted!.

Thank you, @tomroach. It's all true.

So interesting. Briliant article by @tomroach complete with ubiquitous examples of GenAI now, shaping segmentation, strategy, creative development, production. Look out for an APG call to help shape GenAI postitively for strats. And a survey. Obvs.

In a triumph of strategic packing we have condensed everything you need to know about how to do planning and strategy into 26 short, in-your-own-time, gems of videos.

There's a lovely new online training course: The APG A-Z and it's ideal for people starting out in strategy and planning.

26 brilliant videos teach you everything you need to know about creative strategy. Each one costs less than a cup of coffee and a croissant. And if you're a student the discount is so enormous, we're talking a couple of Greggs sausage rolls.

It's live! You can now sign on to the APG A-Z with @charliedosurf. 26 short and entertaining videos packed with all the essentials of creative strategy.

Thank you @Campaignmag. Nice piece on our new heads who, as you might hope, give good quote; being Top Planners, with top writing skills, and all that. Welcome @martin_beverley and @emharlock. It's going to be a fun couple of years.

In an industry first, we have appointed joint Chairs of the APG @martin_beverley and @emharlock. Walking the talk on genuine collaboration between Planners.

Thank you. And you can still get a copy of the APG’s 2 top tomes.

Here it is. 10 of the most brilliant 'ad planners' (slightly reductive, ed?) Anyway they are all terrific, many hugely involved in the @APGLondon and all deserve the recognition.

It's tomorrow night. Tuesday. Come along whether you're a PR planner or any other flavour of planner. It's all grist to the mill of the mind and the imagination. Beers, views and other nice planners thrown in

This will be fun. What makes a prize winning PR Creative Strategy story? We'll be picking the best examples of PR planning, talking about them and seeing what everyone thinks