Wide-Angle✔️ Compact✔️ Constant F2.8 Aperture✔️ Meet the full-frame 16-25mm F2.8 G lens, the smallest and lightest F2.8 zoom lens we have ever made 🤝 This full-frame E-mount lens offers a constant F2.8 aperture over the entire zoom range, and creates sharp imagery from 16mm to
ANNOUNCEMENT: Meet the new Sony Alpha 1 camera – delivering an unprecedented combination of resolution, speed & video performance with a new 50.1 MP image sensor, 30 fps shooting, 8K 30p video and more! Learn all the details here 👉
#BeAlpha
Meet the Xperia PRO-I — Sony’s newest smartphone made for our
#SonyAlpha
community. The Xperia PRO-I features advanced autofocus, 4K video at 120fps & it's the 1st
#SonyXperia
w/ a 1.0-type sensor (the same one in the RX100 VII) 👀 Get all the details 👉
ANNOUNCEMENT: The long-awaited
#SonyAlpha
a7S III is here – empowering creators with impressive video capabilities, ultra-high sensitivity and so much more! (📷:
@timbuz1
) Learn more 👉
#BeAlpha
ANNOUNCEMENT: Meet the all-new Alpha 7C & 28-60mm F4-5.6 zoom lens – delivering full-frame power in a compact size. The new
#SonyAlpha
a7C features a 24.2MP sensor, 4K movie capabilities, 5-axis in-body image stabilization & more! Learn more 👉
#BeAlpha
ICYMI:
@UnboxTherapy
takes an in-depth look at the
#SonyAlpha
a1 and shares why their studio has switched to shooting exclusively with the camera 😏
#BeAlpha
Introducing the all-new
#SonyAlpha
a7R IV. This full-frame camera offers the world’s first 61.0 MP full-frame image sensor, 15-stop dynamic range, continuous bursts up to 10 fps, and much more. Learn more:
Small but mighty. Elevate your creativity with Airpeak – made for professional content creators and storytellers. 🤤 Taking flight Spring 2021
#SonyCES
#CES2021
📣Announcement: A new generation of compact speed and power has arrived. Meet the all-new RX100 VII. This new
#SonyRX
compact camera is packed full of technologies that were previously only available in our full-frame models. Learn all the details here:
We interrupt your daily scroll to appreciate these next-level pet portraits courtesy of photographer Chris Van Riel, captured w/ the
#SonyAlpha
a9 + 135 F1.8 GM lens. See more on this series here:
#InternationalDogDay
🐶
Now more than ever, we recognize the importance of using our platform to highlight photographers in our community who are capturing these defining moments. 📷 by Dane Isaac (IG: @ daneisaac) (1/4)
#BlackLivesMatter
Introducing the all-new 35mm F1.4 G Master lens which delivers first-class image quality and beautiful bokeh — all within a compact and lightweight design. Learn more about this newest addition to our G Master lens line-up here 👉
#BeAlpha
ANNOUNCEMENT: Introducing the all-new FX3 compact full-frame cinema camera featuring a detachable XLR handle unit, S-Cinetone, 4K 120p and so much more! Visit 👉 and join us at
#BeAlpha
Live Online this weekend (02/28) to learn more.
#SonyAlpha
Say hello to our brand new 50mm F1.4 G Master lens👋 The newest addition in the E-mount lens lineup is designed for all photo, video & hybrid creators who want to capture everything from portraits to landscapes. More here👉
📷: Chad Wadsworth
ANNOUNCEMENT: Meet the highly-anticipated Alpha 7 IV—an exceptional hybrid still & video full-frame mirrorless camera with 33 MP, advanced autofocusing, evolved video tech & more! (📷:
@tiffpenguin
) Learn about the camera & place pre-orders here:
#BeAlpha
Introducing the all-new Sony ZV-1, a compact camera designed for content creators to combine uncompromising imaging and audio tech with easy-to-use features. Learn more about the
#SonyZV
👉
ANNOUNCEMENT: Introducing the all-new RX0 II, the world’s smallest and lightest premium compact camera that offers internal 4K recording, an adjustable LCD flip screen, and a new image stabilization solution for video recording. Learn more:
Introducing the all-new
#SonyAlpha
a6600 and a6100 APS-C cameras and the 16-55mm F2.8 G and 70-350mm F4.5-6.3 G OSS lenses. Learn more about these new additions to our mirrorless camera and E-Mount lens line-up:
ANNOUNCEMENT📣"New Firmware Update Brings Internal Timelapse, Real-Time Eye AF, Animal Eye AF to the
#SonyAlpha
a7R III and a7 III" (Firmware 3.0 available NOW!)
#BeAlpha
Tomorrow is the day! Be sure to tune in to tomorrow, 7/28, starting at 7 a.m. (PT) / 10 a.m. (ET) for a livestream followed by a live Q&A session.
#BeAlpha
ANNOUNCEMENT! 📣 Meet the 24-50mm F2.8 G lens - the newest Sony E-Mount full-frame standard zoom ⚡ This lens is compact, yet delivers high-quality imagery with a constant F2.8 aperture. Whether landscapes, portraits, photos, or videos are on the shotlist, this lens can do it
⚡ THE FUTURE OF SPORTS, WILDLIFE, EVENT, AND PROFESSIONAL PHOTOGRAPHY IS HERE ⚡ Introducing the Alpha 9 III, the world's FIRST full-frame camera with a global shutter image sensor & the 300mm F2.8 G Master OSS prime lens!
Tap here for the full spec👉
ANNOUNCEMENT: Introducing the all-new 50mm F1.2 G Master full-frame lens — our 60th E-mount lens that delivers excellent resolution and bokeh & high-performance AF and tracking at F1.2 in a compact form factor. Learn more here 👉
#BeAlpha
ANNOUNCEMENT: Introducing the all-new 135mm F1.8 G Master lens. This prime lens offers exceptionally high resolution, exquisite bokeh, and excellent AF Performance, all in a lightweight, portable design. (Photo via
@robertevans
)
#SonyAlpha
Learn more:
Our best image quality ever in an Alpha camera! Meet the Alpha 7R V feat. next-gen autofocus, advanced AI processing unit, new 4-axis multi-angle monitor, high-resolution 61MP sensor & more! 🙌 (Images by
@SidneyDiongzon
)
Learn more 👉
#SonyAlpha
Professional fashion photographer
@NinoRakichevich
shares the gear he packs to shoot the runway. See why he exclusively uses
#SonyAlpha
mirrorless bodies and G Master lenses 👇
NEW: Introducing the all-new
#SonyAlpha
35mm F1.8 wide-angle prime lens, which delivers a large aperture in a compact, light-weight body. Learn more (including pricing and availability) here 👉
#BeAlpha
(📷:
@DaneIsaac_
)
An iconic New York view captured by
#AlphaCollective
member
@mmeyers76
using the brand new Alpha 7R V camera 🗽 Check out the full series to crop in and see the resolution of this camera 😱
#SonyAlpha
ANNOUNCEMENT: Director James Cameron and Producer Jon Landau will continue the Avatar saga and use Sony’s new VENICE motion picture camera system for principal photography on the upcoming second and third “Avatar” sequels. Click to learn more:
#ShotOnSony
Meet the FX30 – a 4K Super 35 compact camera that is packed with professional features like Dual Base ISO, Log shooting modes, and user-imported LUTs.
Visit 👉 for even more tech specs.
#SonyCine
Images provided by Faruk Korkmaz (
@iPhonedo
)
Watch to see how
@iJustine
and
@JennaEzarik
use the Sony 135mm F1.8 G Master, Sony 14mm F1.4 G Master, Sony 16-35mm F2.8 G Master, and Sony 50mm F1.2 GM to capture the natural wonders of Hawaii in the second episode of “G Master Perspectives”.
#ShotOnSony
#SonyGMaster
Photographer
@MVisuals
shares a recent capture at Blackchurch Rock with a perfect mirror-like reflection using the
#SonyAlpha
a7 III paired with the 12-24mm F2.8 GM 😎
#BeAlpha
ANNOUNCEMENT: Introducing the all-new FE 14mm F1.8 G Master prime lens — an ultra-wide angle lens that delivers sharp resolution and beautiful bokeh in a compact and lightweight design built for both still and video creators. Learn more here 👉
#BeAlpha
ANNOUNCEMENT: Introducing the all-new 600mm F4 G Master prime and 200-600mm F5.6-6.3 G OSS super-telephoto zoom lenses. Learn more: and
(📷:
@briansmithphoto
)
#SonyAlpha
You asked. We delivered. Meet the world’s smallest & lightest F2.8 standard zoom lens, the 24-70mm F2.8 G Master II. 🤤 Its perfect for photo, video and hybrid creators and is packed with the latest & greatest from Sony.
More here 👉
📷:
@chrisburkard
JUST ANNOUNCED: The Sony Alpha 6700, 70-200mm F4 Macro G OSS II lens, and the ECM-M1 microphone. New advanced features to please even the most demanding of creators.
👉
Today marks TEN years of Sony creating full-frame mirrorless cameras🎉 On October 16th, 2013, we revolutionized the industry with the launch of the first-generation Alpha 7 and Alpha 7R cameras. What's your first
#SonyAlpha
camera and when did you get it?
Today we celebrate you — thought sparkers, street dreamers, fire seekers, collectors of color, trappers of time itself. It's not just about what you see....it's about the way you see. Introducing "Trappers of Time", a
#SonyAlpha
Film shot on the all-new Alpha 7 IV.
#BeAlpha
Meet three, that’s right, THREE new G series prime lenses—the FE 50mm F2.5 G, FE 40mm F2.5 G & FE 24mm F2.8 G—delivering high image quality & beautiful bokeh in a lightweight & compact design (Image courtesy of Autumn Schrock). Learn more 👉
#BeAlpha
Meet the ZV-E10 – our newest APS-C interchangeable lens camera that was designed for video creators. Combining Sony’s advanced imaging technologies w/ a custom-built feature set, the new
#SonyZV
is optimized for ultimate creative versatility! Learn more 👉
📣 ANNOUNCEMENT: Introducing the all-new
#SonyAlpha
a9 II where unrivaled speed meets the industry's top functionality to match the needs of sports and photojournalism pros. Learn all the details here 👉
pov: that moment you realize the hike was worth it 😌 (📷:
@KennethLerose
using the Alpha 7S III + 12-24mm F2.8 G Master | 12mm | 1/125 | F9 | ISO 400)
#SonyAlpha
"While my 600mm was set up, I turned my Alpha 7 III + 24mm F/1.4 G Master towards Polaris to capture the motion of earth / the stars. This image contains 300 single frames 15s each @ ISO 640. Stacking these images creates star trails with Polaris @ the center." -
@Dre9981
Pre-sale of the
#SonyAlpha
a9 III and 300mm F2.8 G Master starts today! Be the first to experience the future - Tap here to learn more and place your order 👉
A few selects from
@GregNoire
, the newest creator (and expert concert photographer) to join our
#AlphaCollective
team 🤘🤘 (All images taken with the
#SonyAlpha
a7R III 📸)
Photographer and
#SonyArtisan
@chrisburkard
shares these incredible images of Iceland's newest active volcano that erupted last Friday all taken with the
#SonyAlpha
a7R IV. Be sure to check out his IG (
@chrisburkard
) for more photos and background on the experience 🌋
#BeAlpha
Meet Sony's newest full frame interchangeable lens camera designed for video creators. The Sony ZV- E1 is a sophisticated and intuitive camera for serious creators seeking to elevate their craft. More here 👉
Introducing the all new Sony a6400 with Real Time Tracking AF. The new 24.2 megapixel APS-C camera also has advanced 4K video capabilities & a flip-up touchscreen, making it a great option for vloggers. Learn more about the
#SonyAlpha
a6400:
Meet the all-new Airpeak S1, Sony’s first professional drone. Airpeak S1 is the world’s smallest drone that can be equipped with a full-size mirrorless
#SonyAlpha
camera. Get all the details on the
#SonyAirpeak
👉
We interrupt your daily activity to share this shot of the
#SonyAlpha
a7 III. That is all... you may like, retweet, then continue back to your regularly scheduled activities.
#BeAlpha
A reindeer on the moon. 🌕✨🦌 Magnus Winbjörk (@ winbjorkphoto) captured this shot with the Sony Alpha 1 + FE 400mm f/2.8 G Master lens. ISO 500 | @ 400mm | f/2.8 | 1/400 s |
#SonyAlpha
#wildlifephotography
Thank you to all the amazing creators who joined us this week at
#SonyKandoTrip
! As we wrap up our week, check out this awesome video created by
@asenseofhuber
and Tommy Lundberg 🙌 (All shot on the
#SonyAlpha
a7R IV.)
#BeAlpha
Panning 🤝 sunsets. Photographer Anne-Sofie Hjort (
@sofiihiort
on Instagram) shares this shot captured on her Alpha 7R IV and Sony 70-200mm F4 in Hossegor, France.
#SonyAlpha
Sunrise in Oregon at
#SonyKandoTrip
captured by talented photographer Erick Hercules (Instagram: erickhercules). Be sure to check our Instagram Story (
@sonyalpha
) for a full look into day 1 of the event 🐎