SHaiLLEY (he/his highness)
@shails
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@iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)
los gatos
Joined July 2008
Announcing “Content Monetization Protocols (CoMP) for AI” Working Group Join the working gropup here- https://t.co/wv7bguqnj9 ICYMI, IAB Tech Lab recently hosted a workshop on one of the most consequential impacts of AI on digital media in the open web - the significant drop in
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If you are buying CTV, you will always know the device with omsdk. make sure to ask for OMSDK availability. You will be surprised that its already available through your favorite video players and Ads SDKs on TV OS, Android TV devices, Samsung, LG etc.
The #IABTechLab has released a major update to the Open Measurement SDK (OMSDK)! Introducing Device Attestation. This is a breakthrough in combating ad fraud, especially on CTV. This update integrates Privacy Pass, an @ietf open standard that lets a device prove it’s real
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Tomorrow’s the day! The future of ad tech is about to be made in London at #InternationalSummt. Don’t watch it happen from afar: https://t.co/L6gDoaGX9D
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This visual is spot on. Thanks @SimonJHarris
For anyone wondering how UCP might be used in practice by a buyer & seller agents that are based on AdCP to broker & report on an audience buy this might be useful:
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Times are a changin’ be ready to throw away assumptions, strip off the old wiring and test the next generation of media monetization and advertising technologies
#IABTechLab CEO @anthonykatsur speaking to publishers, technology, and agency stakeholders today at @IABUK today as part of our UK roadshow this week ahead of our #InternationalSummit tomorrow! There are still a few spots left if you want to join us: https://t.co/9lSezLZ2OP
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😂
Ad Tech X: So @bokelley made a comedic video about fellow Ad Tech Founder / CEO Jeff Green. It was more like 10% comedy, 90% take-down. My advice to Brian: stay in your lane and leave such important work to professionals. I figured since I've made countless videos about Google,
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Good morning NYC. By all means hop on the idiot bandwagon and vote for the antisemitic anti- American Marxist nepo-baby with zero experience and as much authenticity as a used car salesman. The perma-smile, the cultural affectations, the hypocrisy, the slick avoidance and the
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A recent @LiveRamp blog highlights that while AI is reshaping the market, it will require stronger industry standards, safeguards, & interoperability. #IABTechLab is working with LiveRamp to help develop these standards for this rapidly-evolving ecosystem:
liveramp.com
Over the past several weeks, we hosted a series of AI forums in London, New York, Seattle, and San Francisco. Executives, practitioners, and industry leaders came together to explore how artificial...
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Programmatic auctions have come a long way but they've also become cluttered & oversaturated with signals. That’s why you need to join @TheTradeDesk’s Joel Livesey at #InternationalSummit to unpack how new tools can bring clarity back to the auction floor! https://t.co/PPPgK4TacP
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In only 3 days, the brightest minds in global ad tech gather under one roof at #InternationalSummit and trust us, you’ll want to be in that room: https://t.co/mQzgxhVKT8
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Congratulations #WomenInBlue for a well deserved and well fought championship win #WomensWorldCup2025
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Just 4 days left until Agentic AI, containers, and the next evolution of programmatic come alive, are you ready to keep up? Get your ticket now: https://t.co/OI9Ef7dtGd
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So literally the cloud
@SciGuySpace Simply scaling up Starlink V3 satellites, which have high speed laser links would work. SpaceX will be doing this.
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I learnt the value of attention in advertising this past week. I have an adorable golden retriever and get lots of digital ads everyday and hardly but anything or changed what i buy for her for the last 3-4 years. This week i was waiting at the ver for her turn and started
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So I propose we replace 996 with 10107
For the past 30 years the digital marketing business has grown up and to the right and average talent was mistaken for greatness. 📈 Now you have to be great to just look average. Moral of the story: Don't settle, go above and beyond great to legendary.
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🚀 5 days until innovation takes the stage at #InternationalSummit! don’t miss the ideas, launches, and conversations shaping ad tech’s AI-powered future, register now: https://t.co/nWyTyaSjJo
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According to an @Equativ survey, usage of AI tools is booming while traditional browsing is fading. #IABTechLab's latest blog by Curt Larson dives the age of AI and how our AI Content Monetization Protocols (CoMP) Framework provides standards and guidance:
iabtechlab.com
Equativ's Curt Larson explains how standards lay the foundations for an effective infrastructure in an AI-driven Advertising ecosystem
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Publishers, this one’s for you! At #InternationalSummit, join us for an impactful demo showing how our Trusted Server shifts key ad-functions to the publisher-controlled edge with @shails, Miguel Morales, Jason Evans, and @Fastly’s Simon Wistow: https://t.co/gzQLzri2WA
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This mayoral election isn't a battle between generations. It's a battle of ideas, ideas that we learn from our parents and pass on to our children. Your choice matters. From @ElishaWiesel 👇🗳️
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