Sebastiaan de With
@sdw
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Cofounder @halidecamera, designer, photographer, dad. Dutchman in California. Most photos here taken with an iPhone.
Santa Cruz
Joined June 2007
10 years ago, I got divorced, lost my job, so me and my buddy got on our motorcycles and rode North to the Alaskan Arctic until the road ran out.
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The SX-70 (1972) seems magical and revolutionary even today. An absolute feat of technology and user experience. Photography went from a complex exposure and development process to a single click. “A Triumph Of Genius” about Edwin Land, the founder of Polaroid, is a great read.
Can you even imagine how revolutionary Polaroid cameras felt when they came out? The unofficial launch of the age of instant gratification
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Last morning of 2025 made better by the @simonsarris / @sdw transcontinental inter-father coffee exchange. This is a good bean.
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A Call for New Aesthetics: https://t.co/1DEfcyqyEF.
newaesthetics.art
A Call for New Aesthetics
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After two-and-a-half years of development, we’re thrilled to share Darkroom 7 with the world. Most of what happened in behind the scenes, and for now, we HOPE you don’t notice it, but there’s also a lot new stuff to get excited about.
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Used to have a lot of fun with Android UI design. SD card scanning UI I made in 2010 + detail shot
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Apple Books year in review is fun. My favorite of the year was probably the audiobook of Brideshead Revisited, read by Jeremy Irons — a @simonsarris recommendation.
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we do the st nicholas day thing: kids wake up to find treats left in their shoes. so im looking at my 1 year old, who’s just getting a grip on reality, up at 6 eating chocolate out of her shoe and her face says: damn im really back to square one here i have no idea whats going on
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.@Apple enters a new chapter in Human Interface Design as Steve Lemay becomes the new leader of the team, working alongside Molly Anderson, head of Industrial Design at Apple. A veteran at the company since 1999, Lemay has shaped every major interface evolution from the original
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It's pretty apt and symbolic for the shift from Mac to iPhone that the 'tool glyph' (simplified to this one on iPhoneOS 2) eventually dropped the tools and now refers to the modern icon paradigm: the app icon shape.
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Fun fact: this modern App Store glyph was itself based on the old OS X icon from its icon design paradigm: apps were represented by documents and tools, realistically rendered in perspective. The icon for 'apps' was a collection of tools: a pencil, brush and ruler.
Apple just proved that the App Store icon is cleverly designed using 3 simple app shapes.
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Every year, developers bring their ideas to life in ways that push what’s possible. These winners showed exceptional innovation, user experience, and design—from accessible game design to supercharging creativity.
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this post by Alan Dye on instagram seems almost designed to offend. The horrible “Create Mode” typesetting. Using a Steve Jobs quote to refer to going to Meta. Yikes
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This is huge news
BREAKING: Apple interface design chief Alan Dye is leaving the iPhone maker to become the Chief Design Officer at Meta in a blockbuster coup for the social networking giant.
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Make sure you humble yourself regularly with awe-inspiring things
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