Sam Bradley
@sammbradley
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I write things. Senior reporter @digiday and co-editor @_Counterpoint. Got a tip? Signal: sammbradley.10
Leith
Joined January 2009
I’m going on the radio in a bit to discuss some recent @Digiday stories
TODAY at 5pm ET - @Digiday's @SammBradley joins @BarbaraKahn & @AmReed2 to talk about #Marketing News! - #AdvertisingWeek - Influencers/Athletes - #Nike's DTC Strategy📉 - The Rise and Fall of #Oracle’s Ad Business 🔊Tune in on @SXMBusiness🔊
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Breaking from Google -- third-party cookies are here to stay after all: https://t.co/NKF5yE7sQl
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Digiday identifies the key marketing battlegrounds at this year's UEFA European Championship soccer tournament.
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starting to plan the next issue of @_counterpoint & would love to publish some new writers in this one - let me know if you're interested!
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and about why big brands don't really invest in unpaid social anymore. More to come soon!
digiday.com
Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.
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quite a bit of footie actually. Wrote about advertisers going off screen to market during the Euros
digiday.com
Media experts share which channels marketers are prioritizing at this summer's Euro 2024 soccer tournament and the Olympic Games.
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and on Pepsi's football sponsorship programme
digiday.com
The soda-maker says it can translate cultural relevance into sales volume.
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I reported on an increase in pharma brands relying on influencers to shift their drugs
digiday.com
The Coca-Cola Company and Hershey share influencer plans ahead of the Games.
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– and the increase in rightwing shareholder activism
digiday.com
Right-wing political groups are making a habit of targeting corporate shareholders in efforts to roll back environmental and social initiatives in the private sector.
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– reported on Expedia's retail media network
digiday.com
Expedia's launching a retail media network to boost its ads business. Will category expertise be enough of an edge?
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Found a local angle on the NBA rights war
digiday.com
Streaming could change the NBA advertising landscape, say media experts.
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I spoke to Ikea about how to track the return on an AI investment
digiday.com
Three months on, the retailer's data chief explains how it's measuring the impact of its AI assistant.
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...and on why Purina petfood co Lily's Kitchen is tracking the eye movements of ad viewers to sell more cat n' dog food
digiday.com
The pet food brand is using attention as a stand-in measure for performance.
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Reported on eBay's bid to hold back Vinted, Depop, et al
digiday.com
As demand for secondhand apparel rises, eBay needs to hold the line.
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.@KimekoM and I looked at whether Twitter alts have any use for marketers (answer, not really)
digiday.com
Marketers weren’t sold on X/Twitter's competitors. But as turbulence continues, can they be convinced?
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I went to Monaco just before the Grand Prix to report on a crypto brand's effort to win over fans with its McLaren sponsorship
digiday.com
Brand activations at the Monaco Grand Prix racing event highlight the crypto brand's investment in F1.
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...and wrote about how B&Q's owner is building chatbots in-house:
digiday.com
The European homewares and garden retailer said in-house AI pilots have been successful.
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Been at Digiday about seven weeks - here's some of the reporting I've been getting on with. This week, I went inside Matalan's AI advertising experiments
digiday.com
The U.K. clothing retailer is using ChatGPT to write product descriptions in Google Shopping ads.
Quick professional note - I’m now reporting on marketing for @Digiday. My first article is about the NBA, star power and media production
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Threads was supposed to be the Twitter killer. Well, Twitter isn't dead quite yet, at least from an organic standpoint, and no other text-based social media platform has managed to dethrone it. A joint feature from @sammbradley and I for Digiday here:
digiday.com
Marketers weren’t sold on X/Twitter's competitors. But as turbulence continues, can they be convinced?
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I have never an a reporting experience quite as unsettling as my day with the Collins family in Pennsylvania
theguardian.com
Elon Musk (father of 11) supports their cause. Thousands follow their ideology. Malcolm and Simone Collins are on a mission to make it easier for everyone to have multiple children. But are they...
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