🎬☕️ #FBF | Coffee Is for Closers: The Remix Flash back Friday to San Francisco, where I had the absolute joy of teaching my experimental block course, “Coffee Is for Closers.” 💥 This short video captures the vibe: energy in the room, the rhythm of conversation, the collision

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🎄✨ When Value Meets Story: Walmart’s New Holiday #Identity Play ✨🎄 While I was out of town this past week, my brilliant co-host @barbarakahn held down @whartonknows at Wharton Podcast Network: Marketing Matters solo and interviewed @PatchAdams03, senior reporter at

💼✨ Personal brand ≠ performance — it’s presence. #TBT to the Baker Retail Center 2025 CEO Summit 🗽 where I talked about what it really means to lead with identity. Your personal brand isn’t your logo, your title, or your PR narrative — it’s your signal. It’s how your

🖤🤍 Identity has rhythm: Sometimes it sounds like a beat. Sometimes it feels like three stripes moving in sync. This week, icons met ideas. A huge shoutout to Annie Barrett, VP of #Marketing for adidas #Originals, for sending @barbarakahn and me a box that wasn’t just a

A.I. ≠ replacement. It’s reinforcement. 🤖🧍🏽‍♂️ As Amgen’s Sean Bruich told me on Marketing Matters: the real future is human in the loop—tech that scales intelligence without losing identity. Data + Purpose = Transformation. ⚡️ #AI #DataScience #MarketingMatters #AmericusReed

I’m blessed and grateful to be quoted in @BusinessInsider Insider on the strange new territory of public CEO spats and what they tell us about identity, brand, and power. The article focuses on the very public clashes between Elon Musk and Sam Altman—two tech titans who once

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🎬 Part 2: “BrandStorms, Bloopers & Beautiful Chaos” Part two of our Marketing Matters sit-down with Adam Kornblum from L'Oréal begins like a Saturday Night Live cold open. 🎭 Today is the BIG DAY: BRANDSTORM 2026 is open for applications! Adam tries to announce the official

Boycott vs. Buycott: @WhartonSchoolPR @whartonknows @whartonmagazine @Wharton 👀🔥💯 @HuffPost Prof @amreed2 weighs in: https://t.co/kmHYoUJb5T

How does @SpiritHalloween attract loyal customers? In the era of online shopping, Spirit curates an in-person experience that comes alive, CEO Steven Silverstein tells @AmReed2 and @BarbaraKahn on this week's episode of #WhartonMarketingMatters: https://t.co/RUwaBQxcSW

.@Wharton @whartonknows @WhartonSchoolPR @whartonmagazine @whartonyouth Every day is a parade. And you can bet on that!

⏳ ".....Life is a short pause between two great mysteries." --Carl Jung Recently, I found myself on the University of Pennsylvania Almanac 25-Year list — marking a quarter century of teaching, learning, growing, and trying (every day) to make meaning through the work. Wait??

Modern branding isn’t about shouting louder. It’s about resonating deeper. 🧠🎯 We’re in the era of identity storytelling—where consumers don’t just buy from you, they belong with you. Build meaning. Build community. Every day is a parade—lead yours with purpose. 🥁✨ 🎧 Full

Leaders have brands too. 👔 Every decision, every message, every silence is a signal. If your team doesn’t know who you are, your culture won’t either. Authentic leadership = identity alignment. When your personal meaning system matches your company’s, trust scales fast. ⚡️

A logo is a symbol. A meaning system is a belief. Brands that last don’t just ask, “Do you recognize us?” They ask, “Do you see yourself in us?” That’s the identity equation. 👁️🔥 When people use your brand to express who they are, you’ve moved from product to purpose. #Branding

🎙️ Flashback Friday! Had a blast on the Executive Edge Podcast with my former Wharton SF student (now exec leader) SimonRycraft 🔥 We talked why brands + leaders aren’t just visuals or vibes—they’re Meaning Systems: identity engines that drive loyalty + purpose. 🧠💡 Every day

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