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Dr. Americus Reed II Profile
Dr. Americus Reed II

@amreed2

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Following
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I study, research & tweet about #Identity Father ~ Theorist ~ Professor ~ Fitness Geek ~ Musician ~ UF & GSU Alum ~ Atlanta Native ~ Every Day is a Parade

Philadelphia, PA
Joined September 2012
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@amreed2
Dr. Americus Reed II
9 days
📷📷 What do you call a mic, a legend, and a marketing truth bomb all wrapped in a podcast?. You call that the RELAUNCH of Marketing Matters on the Wharton Podcast Network—with ya boy, The Hip Hop Prof, and my brilliant co-host, the one and only @barbarakahn 📷. We’re back in
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@amreed2
Dr. Americus Reed II
2 days
What do @f1 donuts (the kind with CARS not @dunkin Donuts/ @krispykreme) in #NYC, private messaging, and the future of digital #storytelling have in common?. In this Marketing Matters episode (sponsored by The @wharton Podcast Network), @barbarakahn and I sit down with Eshan
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@amreed2
Dr. Americus Reed II
1 month
Next stop on the #IdentityLoyalty Summer Tour: CHICAGO. The Windy City is about to get a blast of brand fire and higher ed soul! 💥🌬️🎓. This Tuesday, I’m touching down at the #Encoura Innovation Summit—the epicenter of what’s next in higher education. Think of it as Coachella
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@amreed2
Dr. Americus Reed II
1 month
Slurp Now. Flex Later. 💪🍜. You had me at noodles with high protein:. Shoutout to my former @Wharton student, Brian, the mastermind behind #kyunu—a high-protein, high-fiber, Asian noodle brand that’s reimagining comfort food for the wellness-minded. I tried it. I LOVED it. I
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@amreed2
Dr. Americus Reed II
2 months
#FlashbackFriday to the 50th Whitney M. Young Jr. Conference at @Wharton , where I interviewed TIME's CMO & Chief Impact Officer Sade Muhammad 🔥 We talked media, branding & identity. P.S. My daughter Zora filmed it. I love putting her around #BLACKExcellence. #HipHopProf
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@amreed2
Dr. Americus Reed II
2 months
Yesterday was blessed to do an amazing 1 hour discussion with an incredible #Brand in the audio, sound, software space as part of my research on music and identity—Key Premise:. 🧠✨ When your brand isn’t just selling something—but sharing something…. A mission. A culture. A
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@amreed2
Dr. Americus Reed II
2 months
.@whartonknows @whartonmagazine @WhartonSchoolPR .@nunez_anna: Thanks for the amplification!.
@nunez_anna
Anna Núñez HIRE ME! COMMS
2 months
But of the many brands that have altered #DEI policies to insulate themselves from Trump admin & anti-DEI activists, Target has become the “poster child” for consumer blowback, per ⁦@amreed2⁩, professor of marketing at ⁦@Wharton⁩ School.#Target
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@amreed2
Dr. Americus Reed II
2 months
🎯 TARGET ON ITS BACK. 📰 Wall Street Journal x Yours Truly. 🎙️ When DEI, backlash, and brand identity collide. So, here's the tea: I had the honor of being featured in the Wall Street Journal’s 🔥two-part podcast series diving deep into Target’s turbulent dance with DEI—how
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@amreed2
Dr. Americus Reed II
2 months
🎸🔥 NEW project update! I'm diving into music 🎵 + identity 🧠+ marketing 💥.To get in the zone, I dusted off the bass and (tried to) rip through RUSH’s La Villa Strangiato — “Waltz of the Shreves” + “Never turn your back on a Monster!” 🧌.This song = a bass dissertation. #IYKYK
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@amreed2
Dr. Americus Reed II
2 months
RT @whartonknows: 🥡 This #SmallBusinessWeek, we caught up with @Wharton professor Americus Reed (@AmReed2) to dive into the vibrant food tr….
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@amreed2
Dr. Americus Reed II
2 months
🔥THROW BACK THURS:At the #UnreasonableConference, I spoke on Identity Loyalty—why consumers don’t just buy products, they buy who they are. 🤯.Behavior ≠ logic. It’s identity, emotion, belonging. Want to change decisions? Understand the self. #Marketing #BehavioralScience
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@amreed2
Dr. Americus Reed II
2 months
🌀THE WAIT IS NEARLY OVER:. The (Fly) wheel turns. The market shifts. And the mic. returns. 🎙️✨. After a brief pause for reflection (and maybe a few marketing case studies), Marketing Matters is BACK—relaunching soon as part of the Wharton Podcast Network brought to you by The
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@amreed2
Dr. Americus Reed II
2 months
Currently watching @andorofficial season 2. When a fascist empire wants to pillage the Ghorman kalkite ore for energy to power WMD, Dedra et al launch a propoganda campaign dehumanizing Ghormans as arrogant elites. Syril is working on helping create an Ghorman insurgency that.
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@amreed2
Dr. Americus Reed II
2 months
Full article here:
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@amreed2
Dr. Americus Reed II
2 months
🎉 Every day is a parade, fam! 🥳And today, I’m marching through the pages of The Atlantic! Honored to be featured in a 🔥 piece by the brilliant Ellen Cushingon the glow-up of grocery-store brands. 📦 Remember when generic brands were the boring, bottom-shelf afterthoughts?
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@amreed2
Dr. Americus Reed II
2 months
Agree. Cool idea for a study!.
@AniaRynarzewska
Dr. Ania Rynarzewska
3 months
@amreed2 Exactly. I think it's fascinating . However, I think from a different angle where you are being "framed" and people claiming you might have done "something" because you were under Ifluence, thus implying that you were not yourself. Side note: iam in a camp of "null results are.
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@amreed2
Dr. Americus Reed II
3 months
Here is the research paper: Citation: Paruzel-Czachura, M., Sorokowska, A., & Reed, A. (2024). Drinking alcohol appears to have no impact on self-perceptions of morality, aggressiveness, or intelligence. Experimental and Clinical Psychopharmacology, 32(1), 104–111.
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@amreed2
Dr. Americus Reed II
3 months
(*) LATEST #IDENTITY RESEARCH ALERT🍸Drunk You = Still You?. We all like to think we’re moral, smart, and chill… but what happens after a few drinks? 🥴🧠💥. In our latest study, we gave some folks alcohol (yes, for science 🧪and done completely approved from the IRB), some a
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@amreed2
Dr. Americus Reed II
3 months
#CAMP2025| Americus Reed II brings the marketing party to Peru! 🔥.Legendary Wharton marketing professor Americus Reed arrives at CAMP 2025 with an explosive keynote full of insights, strategy, and unique energy. #MarketingEnEvolución #AmericusReed #MarketingPower
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@amreed2
Dr. Americus Reed II
3 months
🎥 Watch the clip here:
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