Barbara Kahn
@barbarakahn
Followers
9K
Following
2K
Media
43
Statuses
2K
#Marketing professor @Wharton. Author of The Shopping Revolution https://t.co/6xqh6xlw9U #consumer choice, #brand loyalty & management, #retailing & #CRM.
Joined May 2009
Check out our new book on Visual Marketing! We use consumer psychology, marketing, and neuroscience to propose useful visual strategies to increase the effectiveness of marketing efforts. @Wharton @whartonknows
https://t.co/oZkxWHDI2D
routledge.com
As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles...
4
3
5
Excited to announce our new book, "Visual Marketing: A Practical Guide to the Science of Branding and Retailing." We use principles in consumer psychology, marketing, and neuroscience t to increase the effectiveness of marketing efforts. Check it out:
routledge.com
As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles...
0
0
2
With this week marking five years since the start of the COVID-19 pandemic, @WhartonKnows spoke with @ZekeEmanuel, @BarbaraKahn, @KHosanagar, and other professors about its lasting impact on the economy and business world: https://t.co/eMJL2ByiFd
1
2
4
Five years since the start of the COVID pandemic, what's its lasting impact on business and the economy? We asked @Wharton experts – including @ZekeEmanuel, @BarbaraKahn & @KHosanagar – to reflect on everything from health care to work to supply chains.
knowledge.wharton.upenn.edu
Wharton professors look back at how COVID-19 upended our lives five years ago, impacting business and the economy in lasting ways.
1
5
8
✨SPOTLIGHT✨ Today at 5:30pm ET - the VP of Marketing for Brands including @PopTartsUS & @Cheezit joins @AmReed2 & @BarbaraKahn to talk about running the #Marketing for @PopTartsBowl & @CitrusBowl - making them both Viral Marketing Hits🔥 🔊Tune in on @SXMBusiness🔊
0
2
2
Yesterday on our @Wharton @SXMBusiness @SXMMarketing *Marketing Matters" radio show we discussed the @WalmartBirkin and #luxury branding strategies, including #dupes. Great show with @ludovicaCesareo as our guest, @amreed2 as cohost. fun show https://t.co/FT4wDooVor
podcasts.apple.com
Podcast Episode · Wharton Marketing Matters · 01/16/2025 · 29m
0
2
4
Thank you @rethinkretail @aliyahflowers for recognizing me as a Top Retail Expert 2025 #topretailexperts @Microsoft @Cognizant @BakerRetailCtr @Wharton It is an honor to be part of this community of scholars and industry leaders
3
3
12
So fun to have @SpiritHallow CEP Steven Silverstein on our Marketing Matters show @Wharton with @amreed2 Currently reading 8 Retail Lessons from the CEO of Spirit Halloween Stores
globalyouth.wharton.upenn.edu
Steven Silverstein talks with Wharton marketing professors about business strategies that guide the original pop-up shopping experience.
1
2
4
Our new paper on Fomo with @jacirifkin and Cindy Chan What fuels our fear of missing out?
news.cornell.edu
Worrying about the consequences of missing group activities, especially when they involve social bonding, heightens the “fear of missing out,” according to new research from the Cornell SC Johnson...
0
0
1
🎃 During the fall, it can seem like pumpkin spice is everywhere – and then suddenly, it’s gone, replaced almost overnight by peppermint. That scarcity is one of the factors driving the autumnal flavor’s enduring popularity, says Marketing Prof. @BarbaraKahn in @RetailDive:
3
6
11
Last year, we lost the great @Wharton Prof. Howard Kunreuther. He was an incredible scholar and an exceptional colleague. Here's an essay entitled "Mentoring for Good" that I contributed to a collection out this week in @TheRegReview honoring his legacy ❤️ https://t.co/mkVKgIQ2Ww
theregreview.org
Howard Kunreuther possessed an unparalleled optimism that he passed along to others.
0
4
22
Excited that my colleague @barbarakahn is speaking at the #MarketingOfTheFuture conference on the impact that “false need for constant replication” is leading to narrower research ideas. I agree!
0
1
5
🌟SPOTLIGHT🌟 - TODAY at 5:30pm ET @ChipotleTweets's VP of Marketing joins @BarbaraKahn & @AmReed2 on @SXMBusiness to talk about their collab with @Wonderskin in celebration of #NationalAvocadoDay💄💋🥑 🔊Tune in on #SiriusXM132🔊
0
3
5
TODAY at 5pm ET - @MarketingDive's @PatchAdams03 on #Marketing News of the week: - @NBCUniversal Tops #Olympics Record As Ad Sales Surpass $1.2B - #OlympicGames Advertising #Olympics2024Paris - #Google Reverses Plan To Phase Out Third-Party Cookies 🔊Tune in on @SXMBusiness🔊
0
4
4
TODAY at 5:30pm ET - @PepsiCo's @CiaraDilley joins @BarbaraKahn on @SIRIUSXM to talk about PepsiCo’s food transformation, her role as Global VP of Marketing for @LAYS and @Quaker, Quaker's First-Ever Global Brand Platform 'You've Got This' and more! 🔊Tune in on @SXMBusiness🔊
0
2
4
TODAY at 5:00pm ET - @DavidPicioski Head of Global Brand Partnerships & Collaborations @WilsonSportingG joins the show to talk about their partnership with @CaitlinClark22, the futuristic $2500 AIRLESS basketball, being the offical @NBA Game Ball & more! 🔊Tune in @SXMBusiness🔊
0
2
2
TODAY at 5:30pm ET - @Wharton's Cait Lamberton joins the show to talk about her new @WhartonPress book MARKETPLACE DIGNITY: Transforming How We Engage with Customers Across Their Journey 🔊Tune in on @SXMBusiness🔊
0
2
5
TODAY at 5pm ET - @AdAge's @AsaBHiken joins @BarbaraKahn & @AmReed2 to talk about #Marketing News of the week: 📉@Humane AI Pin's Underwhelming Debut 📈Open Source #AI Opportunities for Marketers 🤖@WPP’s Integration of @AnthropicAI’s Claude 3 Model 🔊Tune in on @SXMBusiness🔊
0
2
3