pierre chandon
@pierrechandon
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I am the L'Oréal Chaired professor of Marketing, Innovation, and Creativity at INSEAD business school. I tweet about #food #marketing, #health, and #wellbeing.
France and USA
Joined February 2011
Epicurean Nudging – Pleasure as a path to healthier eating, my TEDxINSEAD talk https://t.co/VIBAOpyUfd via @YouTube
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🚴♀️ From a bike tour to research, SMU Cox Assistant Prof. Maria Langlois & Pierre Chandon show how nature boosts healthier eating. Discover more about its impact on public health: https://t.co/JQNRDxIDCX
#SMUCox #NatureInfluence #UrbanPlanning #ResearchInsights #FoodChoices
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Nature's nudge: Study shows green views lead to healthier food choices
medicalxpress.com
Natural scenery typically conjures up positive emotions and a sense of well-being for most individuals. A new study by INSEAD shows that verdant views can also nudge people to pick healthier food.
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Experiencing nature makes us prefer healthier food. That's the conclusion of 5 studies that we published in Communications Psychology, a journal of (where else?) @Nature
https://t.co/3UOUfFNpJv
@INSEADKnowledge summary: https://t.co/cTJRdDNE4W
#food #NatureTherapy #nutrition
knowledge.insead.edu
How natural settings inspire people to make healthier eating choices.
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Epicurean food marketing creates value by selling less food but more pleasure. read more here: https://t.co/eWpCKcjOB4
@INSEADKnowledge
knowledge.insead.edu
Marketing focused on the multisensory properties of food can encourage people to eat less and experience more pleasure.
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Chocolates are becoming smaller, potato chip bags have more air, and toilet paper rolls are slimming down. We’ve all seen it and we all hate it. Happy to share my new Marketing Science paper on "shrinkflation aversion" with the world. Preprint here: https://t.co/pwIdEWI7yH 1/n
drive.google.com
Newly Accepted Articles 11/23 (3 of 4) "Shrinkflation Aversion: When and Why Product Size Decreases are Seen as More Unfair Than Equivalent Price Increases" by Evangelidis, Ioannis @i_evangelidis
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Delighted to see our UPFs paper out today. Energy-to-satiety ratio’ (not hyper-palatability) explains why UPFs promote overconsumption.
Ultra processed foods not as 'hyperpalatable' as thought. Participants in @NBUBristol study viewed #UPFs no more pleasant than less processed.🍏Factors influencing liking? Carb-to-fat ratio! Suggests humans programmed to like foods with equal carbs & fat🍽️ https://t.co/rxwuqdxQlK
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The legendary, but disputed “bottomless soup bowl” experiment by disgraced researcher Brian Wansink replicates reasonably successfully. https://t.co/ZVM4z04tmx The debate: https://t.co/pZBjgnbLtP
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Maria Langlois @SMUCox & @pierrechandon @INSEADKnowledge investigate the link between socioeconomic status, stress, #obesity and the COVID-19 #pandemic. Read More: https://t.co/9s5rhLBaq8 Subscribe for Free: https://t.co/WlWfaeYLC3
#AcademicTwitter
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Putting taste+pleasure at the centre of the decision of how much to eat and drink can encourage people to actually prefer a smaller portion, not because it’s healthier or because of calories, but because it’s actually going to be optimal from a pleasure standpoint. @pierrechandon
For our latest @areniglobal #podcast, I meet @pierrechandon, expert in behavioural marketing @INSEAD , to explore his latest research on how #Marketing & ideals of pleasure, have their role to play in influencing healthier eating and drinking behaviours. https://t.co/on97Kx1HNU
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Did you know that enjoying your food is actually a surefire way to eating healthier and developing better eating habits? @pierrechandon explains why at the #INSEADAlumni Reunion. #INSEADReunion @INSEAD
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Healthy eating choices, like other health-related decisions, only work if the behaviour is repeated. @pierrechandon #HealthyEating
https://t.co/qnViJ9SRBi
knowledge.insead.edu
Mutually beneficial solutions for the food industry, health and the environment.
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The sobering fact is that the less advantaged among us are more vulnerable to #stress, weight gain and a whole host of adverse health outcomes. @pierrechandon #inequality #healthequity
https://t.co/GFv3ucTr9b
knowledge.insead.edu
A longitudinal study conducted during the Covid-19 pandemic suggests that stress plays a key role in explaining why obesity is more common among the poor than the rich.
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Why is obesity so much more prevalent among underprivileged people? Stress. To learn more, read this summary of my new article, co-authored with Maria Langlois from @SMUCox (as part of her @INSEAD Ph.D.) https://t.co/5UfyQQsODG
#inequalities #stress #food #health
knowledge.insead.edu
A longitudinal study conducted during the Covid-19 pandemic suggests that stress plays a key role in explaining why obesity is more common among the poor than the rich.
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News about aspartame will push food brands to claim to be healthy “by nature” rather than because they have removed something bad or added something good, an important distinction @andre_quentin Kelly Haws & I studied: https://t.co/GwUMiHVddw
independent.co.uk
Katie Rosseinsky’s consumption is not on the level of Donald Trump’s, but she’s still concerned about its possible links to cancer. She explores the history of diet drinks, why more women drink them,...
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Happy to be presenting my research @GDInstitute. Access the publications and blogs at https://t.co/QFRg7ikqtJ
#foodinno2023 #food
insead.edu
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The food industry wants consumers to eat healthy – but how does it make that happen? https://t.co/p1wSJ3JpiS | Pierre Chandon @pierrechandon @INSEAD via @TheNationalNews
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In this short blog, I summarize the results of my latest research showing how the food industry, by focusing on food as pleasure rather than food as fuel, can better align business and health goals: https://t.co/JuqtSV41rO Link to the academic paper:
knowledge.insead.edu
Why we need to focus on eating as pleasure if we want to start eating healthier.
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It was a pleasure to meet one of best known researcher and case writer, Professor @pierrechandon in Paris and having discussion on the wonderful work he has done at INSEAD and across the world. Look forward to explore and work on number of initiatives w… https://t.co/iyjPv3Mvc6
linkedin.com
It was a pleasure to meet one of best known researcher and case writer, Professor Pierre Chandon in Paris and having discussion on the wonderful work he has done at INSEAD and across the world. Look...
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Interesting meta-analysis showing that interventions framed to eat more of healthier food items are more likely to influence consumers than interventions framed to discourage from eating unhealthy food items https://t.co/L7kChV3UZv
#NatalinaZlatevska
journals.sagepub.com
Nutrition labeling interventions are designed to provide consumers with easily interpretable nutritional information at the point of purchase. Despite the wides...
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