Adam Dorfman
@phixed
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Herding kids at home, ideas and more @Reputation_Com. All thoughts mine alone.
Chicago
Joined April 2007
From @phixed on @nearmediaco . . . The chatbot future has arrived.
nearmedia.co
OpenAI's ChatGPT is impressive and has sparked the internet's collective imagination. This is only the beginning.
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Check out what our expert, Adam Dorfman @phixed has to say about how adaptive AI will improve CX in the latest from @cmswire. https://t.co/97HDtY1zNM
#customerexperience #artificialintelligence
cmswire.com
Adaptive AI can be used to continually improve the customer experience with each iteration of an interaction between a customer and a brand.
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Our very own Adam Dorfman @phixed shares best practices for turning negative reviews into an opportunity for business growth with @BizCurrents: https://t.co/tUtv4OzbmH
#customerexperience #customerfeedback
smallbusinesscurrents.com
No one likes to see a negative review of their business, especially in such a visible location like their Facebook page or Google Business
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It looks like this is happening even sooner than expected. https://t.co/C5gxtUZOLU
socialmediatoday.com
The new partnership will provide more insights into how your TikTok ads are driving in-store visits.
Great article on @tiktok_us and local marketing (with examples) by @phixed. Whether a major retailer or an SMB, you can no longer afford to ignore TikTok.
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So many businesses focus customer feedback/NPS for the wrong reasons. There's a goldmine of information in consumer discussions outside of "structured data." @phixed unpacks it and why you should be looking beyond surveys and even review sites.
nearmedia.co
Unstructured data from customers gives businesses a unique opportunity to inform strategy and customer experiences.
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First time I've ever seen Question & Answers on Google Maps:
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In an article for @venturebeat, our Head of Product Growth @phixed looks at how #Google's platform might transform #healthcare, from wellness to finding a provider when care is needed. #customerexperience
https://t.co/h4tiG22oTw
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Yandex, the biggest search engine in Russia which handles around 60% of all search traffic in the country, has warned it could collapse. The company, which also manages a ride-hailing operation, says it is unable to pay off its debts, in a statement.
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Great article on @tiktok_us and local marketing (with examples) by @phixed. Whether a major retailer or an SMB, you can no longer afford to ignore TikTok.
nearmedia.co
TikTok offers a multiple opportunities for local marketers of all sizes, provided you do your homework.
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The FTC & Reviews The FTC wants to make reviews for e-commerce & local more transparent & honest To get everyone’s attention they fined a poster child for very selective review publication on their e-commerce site, $4.2 mil In this thread we will unpack all of that /1 of 14
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BREAKING #PPC: Google kills FLoC, introduces Topics API as its next-gen targeting tech https://t.co/xWEsBC0Anh
searchengineland.com
Google will replace FLoC with a new interest-based targeting proposal called Topics. The Topics API will share topics of interest, based on the user’s browsing history, with participating sites...
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For the year we published 150 newsletters, 45 podcasts and 37 analysis posts, with lots@of help help from @phixed @Miriam_Ellis_ @localseoguide @si1very & @DataBoyd (thank you!)
Looking Back at 2021 - Near Media’s top articles and podcasts
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Out last podcast until 2022. Join @davidmihm @gsterling & me for our thoughts on local, social and commerce for the week. We look at Google's new Local Packs; Yelp Review Survey and the role of Local Guides in dominating Google reviews https://t.co/dSEAzsKEDy
nearmedia.co
Part 1 Video Starts 0:13 - Google Rolls out bigger, brighter Local Pack with more visuals [https://youtu.be/PkHTI6OR3e0] Part 2 Video- Starts 8:14 - Yelp Survey says consumers prefer text reviews...
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Just a reminder to the #SEO world. You can be an awesome SEO without 5k+ Twitter followers and tons of conferences. Many of us prefer keeping a lower profile and rather get the work done behind the scenes (than one the stage).
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@phixed on how Google is playing catch-up to Amazon in product search https://t.co/lNe7pFe88F cc: @mblumenthal @davidmihm
nearmedia.co
Google is the underdog in product search. The company is aggressively trying to close the gap.
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Quick and helpful resource from @phixed on @nearmediaco: Same Product, New Name: A History of Google Local Profile Name Changes
nearmedia.co
Introduced as 'Google Local Business Center' in 2005, the local listings management tool has been through five iterations, landing on 'Google Business Profile.'
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New Post: Apple Maps-The Road to Discovery -Part 1 Apple's many recent updates to Maps to improve business discovery & transactions points to long term trend towards building out Maps, sending more local traffic & integrating it in the future world of AR https://t.co/sG1FOUgZI4
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Breaking: Google’s New Business Profile: When Search Becomes a Political Tool Google is astroturfing small businesses using the new Business Profile to solicit support for Google's opposition to pending anti-trust legislation https://t.co/ymahnTZgGg
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