Benoit Petry
@petry_benoit
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Growth Strategist | Google Ads, LinkedIn & Content Strategy | $11M+ in ad spend | Scaling businesses with strategic, data-driven marketing
Where your ICP hangs out
Joined April 2022
Finally! Long overdue.
Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views. https://t.co/gjJyOybEhX This new functionality allows you to adjust the time aggregation of any of the performance charts, helping you smooth out daily changes
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In October 2024, I traveled to Austin to catch up with my friends @cam_bodenstadt (thank you for showing me around) and @yas_moaven. I've been reflecting about this trip because I fell in love with Austin. It had been a long time since I felt that kind of energy in a city. It
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Traffic from ChatGPT grew in September. But traffic from Google grew even more. As of September 2025: - ChatGPT: 0.24% [+0.03%] - Google: 41.35% [+0.22%] Last month, some people predicted weâd see a big surge in ChatGPT usage (and referral traffic) as kids went back to school.
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Iâve been quiet for a minute. Quick update: Capitalâď¸ Customersâď¸ Revenueâď¸ All in under 9 months. ~$1T market opportunity. Still in stealth and just getting startedâŚ
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Thatâs too good.
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My nameâs been on quite a global adventure! Japanese friends called me Benowa, Chinese colleagues went with Benoyt or Beno, and today I received this AI outreach gem, Benoueet. đ Thanks to the sender for the good laughâyou made my day.
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I donât believe Google AI Overview is here to stay. This is an intermediary step before Google goes full AI Mode. Brands should not give up on ranking for SERP yet. They have to focus on the future of owned and earned content based on their ICPs. I bet that AI will nuance its
As of June 2025, AI Overviews appear in 13% of Google search results according to Semrush Sensor. That means rankings alone arenât enough anymore. These AI-generated answers sit above organic listings, changing how users searchâand where they click. They can reduce your traffic
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The âcreative diversityâ everyone talks about? Most brands donât actually do it. They make 30 variations of the same ad. Instead, make: â Problem/Solution ads â Storytelling ads â Creator testimonials â Static carousels Thatâs real diversity.
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People say they hate ads. But really, they hate irrelevant advertising. What they love is discovering something that matters to them, right when they need it. Yesterday, while running campaigns for a finance client, @Meta served me an ad for their Lead Gen Optimization tool.
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Donât spend thousands on content production without a solid distribution plan. If your ideal customer profile (ICP) doesnât see your content, whatâs the point? I see too many companies producing and posting great content on LinkedIn, only for it to be seen mostly by their own
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Great stuff coming from Reddit. It's definitely a channel to leverage for marketing.
Reddit Trends is officially live. đ Reddit now gives you a native tool to see how often your brand is being mentioned in different Subreddits. You can monitor 'keywords' at scale with their "Trends" feature. This is gold for community management and brand measurement for WOM.
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90%+ open rates in some industries? Thatâs what Dotdigitalâs new 2025 Global Benchmark Report reveals. (Link in comment.) Email isnât dead. In fact, itâs growing: ⸠Email send volume is up globally â especially in the Americas (+63%) and APAC (+48%). ⸠Click-through rates
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The latest @iPullRank's LinkedIn article is a must read for anyone working in SEO. Here is an example to illustrate Mic's points: Smart Thermostats with Google AI Mode â User Searches: Someone types âbest thermostat for saving energy.â AI Mode uses this as a spark for a
Hi, Iâm Mike King, and I found the patent application that describes how AI Mode works. I jotted some quick notes on LinkedIn explaining the implications. https://t.co/p5FgkWAI4T I have a massive post with some more of my discoveries that will be up by the next opening bell.
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Great ad by @Widerøe Airlines. A dose of creativity is what we need an ocean of AI news. Credit to Esteem Fable.
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If you followed the latest announcements from Google this week (you'll see more below), you can't help but wondering about the future of content. Now, it is evident that we are in a transition phase from SERP to AI mentions/recommendations. With LLMs, users can find precisely
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