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Toby

@TobyWalleruk

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Boutique rowth team for ambitious eCom brands | Paid Ads & Creative | $450M+ revenue driven for brands l Stagnant growth? I’ll fix that.

Book a call with me here 👉🏼
Joined December 2011
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@TobyWalleruk
Toby
4 days
They couldn’t break $250K/month without profits tanking. 10 months later, they're doing $1.7M/month - profitably. Here’s how we helped them scale without sacrificing efficiency 👇
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@TobyWalleruk
Toby
4 days
If you’re stuck at a ceiling and know your creative, landing pages, and funnel aren’t firing together… We’ll audit your entire growth engine - for free. Drop “SCALE” in the comments and I’ll send you details.
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@TobyWalleruk
Toby
4 days
🚀 The result? ~$250K → $1.7M/month in 12 months 3.5X blended ROAS Brand still growing
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@TobyWalleruk
Toby
4 days
🔁 Creative + media buying in sync: Our buyers and creative strategists worked hand-in-hand, reviewing performance weekly and refining briefs in real time. We scaled what worked > fast > and killed what didn’t.
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@TobyWalleruk
Toby
4 days
📈 Primary Site optimization: > Improved product discovery > Simplified nav > Tested free shipping thresholds + price increases > Added bundles and cart-based upsells Boosted side speed from 13 → 66
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@TobyWalleruk
Toby
4 days
🧪 Landing pages tested every couple of weeks: We didn’t just send traffic to PDPs. We tested into advertorials, ambassador pages, and custom collections - using data to decide which format converted best for each audience. One page format (UGC-led, stacked with reviews +
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@TobyWalleruk
Toby
4 days
🎯 Relentless creative variety: We built a high-volume creative testing engine: 3+ hooks per concept Static, UGC, carousels, videos Angles for each persona Weekly rotation of new tests Each winning ad was adapted and iterated into new formats - keeping performance high while
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@TobyWalleruk
Toby
4 days
Here’s what moved the needle: 🧠 Creative built on research, not guesswork: We mined 1,000+ customer reviews, Facebook group convos, and competitor feedback to uncover pain points, desires, and objections. That research informed our messaging, visuals, and hooks, which were
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@TobyWalleruk
Toby
4 days
Mid 2024, we partnered with an apparel brand stuck in the classic trap: They had strong products and loyal customers, but scaling beyond $250K/month consistently led to CAC spikes, creative bottlenecks, and declining efficiency. Throwing more spend at Meta wasn’t the answer.
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@TobyWalleruk
Toby
4 days
They couldn’t break $250K/month without profits tanking. 10 months later, they're doing $1.7M/month - profitably. Here’s how we helped them scale without sacrificing efficiency 👇
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@TobyWalleruk
Toby
5 days
This hook strategy drove $400M+ for our ecom clients. It’s built on buyer psychology - not guesswork.👇
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@TobyWalleruk
Toby
5 days
Then test and iterate based on: ✅ Scroll stop rate ✅ Clicks ✅ Retention ✅ Conversion This is the closest thing we’ve found to a DTC creative cheat code. It’s how we consistently cut CPAs and scale ad accounts past $500K/month. If your ad creative isn’t scaling - it’s
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@TobyWalleruk
Toby
5 days
Here’s what to look for: • Unaware: “I didn’t even know this was a problem.” • Problem Aware: “Nothing seems to work.” • Solution Aware: “What’s the best way to fix X?” • Product Aware: “Has anyone tried this? Is it worth it?” • Most Aware: “Where can I buy? Any
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@TobyWalleruk
Toby
5 days
So how do you figure out your audience’s awareness level? Simple: Audit your customers. 👉 Look at reviews, post-purchase surveys, comments, DMs. 👉 Ask: > What language do they use? > Do they mention other failed solutions? > Are they asking questions or ready to buy?
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@TobyWalleruk
Toby
5 days
1. Unaware: They don’t know they have a problem. "What if your shampoo is the reason your hair won’t grow?" 2. Problem Aware: They know the problem, but not the solution. "Tired of diets that stop working after week two?" 3. Solution Aware: They know what types of solutions
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@TobyWalleruk
Toby
5 days
Most DTC brands don’t have a creative problem. They have a messaging alignment problem. They write ad hooks that don’t match where their audience is in the buying journey. So the message doesn’t land. And performance flatlines. Here’s the fix: Write hooks based on customer
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@TobyWalleruk
Toby
5 days
This hook strategy drove $400M+ for our ecom clients. It’s built on buyer psychology - not guesswork.👇
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@TobyWalleruk
Toby
6 days
💥 $1.36M revenue from $390K ad spend. All from Google Ads. Just one of many Google Accounts we’ve scaled this year. This brand came to us 4 months ago, they’d hit a wall with Google Ads, and couldn't scale... Here’s exactly how we did it.
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@TobyWalleruk
Toby
6 days
2 final slots open for bands to join us this Q4: Book a call here: https://t.co/m3Sswfqieb
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@TobyWalleruk
Toby
6 days
If your Google Ads account isn’t delivering ahead of Q4… DM me “Google Audit” and I’ll send you a free breakdown of where you're leaving money on the table.
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