Opposite
@opposite_hq
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Brand Creation and User Experience Studio, led by @abhiseksarda
Mumbai
Joined April 2012
RT @shami: Loved working with @opposite_hq on our new brand and visual language. Stories of the process coming up soon.
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😎💪.
Red eye companion @TheKenWeb 😎 👌 . This honestly looks and reads the best on the @SamsungIndia #Fold3
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About Even: Even was founded in June 2020 by Mayank Banerjee, @MatiGiglio and Alessandro lalongo. It has received seed investment from @khoslaventures , @foundersfund , @Nithin0dha (Zerodha), @kunalb11 (Cred) and @nikesharora (ex-Softbank) among others.
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We chose to break this mould and create a symbol that focused on the customer experience rather than on the business. Balloons are a common token of "Get well soon" wishes and represent the simplicity of Even's onboarding and claims process.
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Opposite created the Even logo and a brand identity that positions the brand as a customer-first health brand. Logos for healthcare and insurance brands tend to be very serious in a bid to come across as credible and trustworthy.
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Even is a healthcare membership (much like insurance), redefining an industry dominated by traditional insurance companies. It is modernising healthcare by simplifying the product, offering unlimited doctor consultations, diagnostics and OPD visits and a truly cashless experience.
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We're looking for a Senior UX/UI Designer. 4+ Years. Remote Role. Able to lead projects and mentor younger designers. Apply to careers@oppositehq.com.
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Yes, there will come a time to be optimistic. And to start building again. But now is the time to be angry. To be compassionate. To be human.
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Where do you stand on the Central Government's disastrous decisions? Its attempts to muzzle news about the situation? Under-reporting of deaths? There is a lot happening. Take the time to read about it and form your opinion. And talk about that.
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This is not the time to be apolitical. Or centrist. Or ignorant. This is the time to dust off those "Brand Values" and the "Tone of Voice" and talk to your "followers". Use your power. Make your voice counted. And if enough businesses do, who will they come after?.
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Those "cult brands" from other countries that you love using as "references' - well, they took a stand against the establishment. The risk of saying what they believed in. At Least a lot of them did. Ben & Jerry. Patagonia. Nike. Starbucks.
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Your beloved "millennial" customer can't find a bed for her mother, is calling lists from Twitter to find medicine and is probably living her worst nightmare. Are you really trying to sell to her?.
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Amidst all the cries for help on Social Media, the images of horror, the human tragedy - do you really want to be talking about your new motorcycle model, the project you're so proud of, your "lockdown package", the new flavor of seltzer, home hacks for something inane?.
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Unless livelihoods depend on it, stop your campaigns, stop posting about how wonderful your products are, the colleague's birthday you celebrated, the photoshoot you're doing. Stop living in a parallel universe where it is business as usual. It is not.
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This is the time to stop selling and stand up for something. You've always wanted your brand to "stand for something". Now is the time to stand and be counted, not cower in fear.
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You've always wanted to build a "human" brand. A "relatable" brand. A brand of the people. Now is the time to take these ideas beyond the Google Doc.
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