Nils Andersson Wimby
@nilserikjonas
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Marketing & Brand Strategy geek. Ex Carat / Isobar / If Insurance / Volvo Cars. Now Mindshare
Stockholm, Sverige
Joined March 2008
Om ett Jaguar som missat konsumentperspektivet:
resume.se
När bilmärket Jaguar släppte sin nya identitet var kritiken skoningslös. Bakgrunden till strategiändringen är rimlig – men den valda vägen visar brist på ödmjukhet, skriver Nils Andersson Wimby.
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Check out my latest article: Death of the consumer Journey https://t.co/ckkB4QzbCi via @LinkedIn
linkedin.com
A Journey is something you plan and then embark on according to plan. You are deliberate about it and pay attention throughout, moving towards a predetermined goal.
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Im on the #strategysessions podcast with @andijarvis talking marketing strategy, long termism, Ehremberg Bass, permiumizarion, automotove and a lot more. Listen here: https://t.co/scQYO3xAx7
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For premium subscribers, he also highlights a number of practical marketing contexts where it has proven particularly useful. As always, I hope that you will like it and have a great weekend. https://t.co/tJ0ZHxaTRi
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In today’s Strategy in Praxis, guest columnist and marketer extraordinaire @nilserikjonas highlights the importance of understanding the difference between strategies, craft, and tools.
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LinkedIn post on If Insurance winning a @WARCEditors marketing effectiveness award, and what I learned about marketing strategy from being part of that work;
linkedin.com
If insurance have recently been awarded a bronze in WARC Awards for Effectiveness and the numbers are quite remarkable. Some of my thoughts and perspectives as an alumni; First off, when I arrived at...
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How Professor Andrew Ehrenberg changed our view of how advertising works: https://t.co/5ETaf6jHvo
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"STP-ramverket inom segmentering har varit väldigt populärt och uppskattat i många år. Men nu åker hela ramverket, etablerat av Kotler för snart 60 år sedan, på en ordentlig käftsmäll signerad Ehrenberg Bass Institute." Text live på Resumé nu. https://t.co/rKk8Y4m4sS
resume.se
Kejsaren må inte vara helt naken, men så okritiskt som vi hyllat tanken på segmentering de senaste decennierna är fel, skriver marknadsföringsstrategen Nils Andersson Wimby.
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Check out my latest article: 8 New Years Resolutions for Marketers https://t.co/ATUsWSu4c4 via @LinkedIn
linkedin.com
With a gloomy economic outlook, declining mandates for marketing departments, and an imminent threat that AI will leave us all unemployed, one might feel a bit apprehensive about 2024. But there is...
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Put your last name in the GIF search and post the first one that pops up.
Put your last name in the GIF search and post the first one that pops up. 🍿
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Performance var snabba att fatta always on – dags för Branding att komma ikapp, skriver @nilserikjonas | Resumé
resume.se
Marknadsförare som lutar åt varumärkesbyggande skulle komma närmare det faktiska konsumentbeteendet genom att inspireras av performancevärldens förmåga till kontinuerlig närvaro, skriver Resumés...
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"Performance var snabba att fatta always on – dags för Branding att komma ikapp" - fredagsbloggat på @tidningenresume
resume.se
Här hittar du de senaste krönikorna inom kommunikation och marknadsföring. Ta del av de vassa krönikorna från branschen.
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An engineer walks into a bar. He hates marketing and advertising. But buys a business that hinges on network effects born from a deep understanding of complex social human behavior. He rebrands out of spite. Fires the people who understand how it works. Thinks people will pay.
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Check out my latest article: Theory in Practice https://t.co/kM3htH9Z5D via @LinkedIn
linkedin.com
Marketing organizations today can be siloed and a bit unclear. Often, areas of marketing (in the wider sense) end up in completely separate departments with insufficient communication and a lack of...
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This study conducted by Assoc. Prof. Giang Trinh, Prof. John Dawes, and @ProfByron tackles the question – ‘should a brand focus on its heavy, light, or non-buyers in its efforts to grow its sales?’ Read it here: https://t.co/3By3X9q7yo
#marketing #marketingscience #brandgrowth
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Har helt skamlöst lånat/snott rubriken från @JPCastlin vars utmärkta Strategy in Practice alla omedelbart bör följa.
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Hur får man ihop strategi, styrning och team i en modern marknadsorganisation? Delar 3 tankar i @tidningenresume
resume.se
Här hittar du de senaste krönikorna inom kommunikation och marknadsföring. Ta del av de vassa krönikorna från branschen.
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