
Nick Bray
@nick2design
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Director of UX #Design @VisualLogicUX / lover of design / cycling enthusiast / #UX #CX #ServiceDesign
Iowa
Joined March 2009
thinking: extraordinary outcomes seldom result from an ordinary path. And yet, we still obsessively look for patterns and leverage proven playbooks. Beware of too much confidence from familiarity...
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our obsession with the core skill needed for each role causes us to overlook secondary indispensable skills. Skills that feel secondary, like recruiting for engineering managers, marketing for authors, or storytelling for ceos, tend to distinguish outperformance.
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Way to go, @NeedPizzaCR! Delicious. Best pizza in every state: TripAdvisor’s top-rated pizzerias
usatoday.com
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“We know–in hindsight–the LTCM team had epic amount of one kind of smarts, but lacked some of the nuanced types that aren’t easily measured. Humility. Imagination. Accepting that the collective motivations of 7 billion people can’t be summarized in Excel.”
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I noticed a buzz in LinkedIn's design community the other day about Nike's new SCAN TO TRY pilot, and I have some thoughts about it. #UX #DesignResponsibility #productdesign #BusinessStrategy #innovation
visuallogic.com
Big-picture thinking in product design goes beyond product lifecycle. Conversations about societal impact should be built into product and experience design processes.
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A long time ago, @MrAlanCooper made the point that putting software in things tends to give them the worst characteristics of computers.
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This: Why bad technology dominates our lives, according to Don Norman
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Call for locations is now open for #WIAD19 until June 30! Plan a coffeehouse gathering or hackathon in the celebration of #IA around the world @iainstitute
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Be willing to give away some of your experiential knowledge to drive diversity and inclusion in your community. #entreFEST2018
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“When a company like Facebook improves the experience of its products, it’s like the massages we give to Kobe beef: they’re not for the benefit of the cow but to make the cow a better product. In this analogy, you are the cow.” https://t.co/ukZZghGzIZ
smashingmagazine.com
The movement towards a more ethical future has begun. As designers and developers, we have an obligation to build experiences that are better than the norm. In this article, Trine Falbe explains how...
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How do you get your great idea to survive your organization? Part 2 is here: https://t.co/QuDBcL5C0j via @VisualLogicUX
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We all take photos & can “be” photographers. We all diagnose & treat but can’t “be” doctors. Disagreement is: which is “designer” more like?
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Thanks to our amazing sponsors for making #WIAD18 possible in Des Moines! We appreciate your support 👏 @bluecompass
@DrakeUniversity
@connectfive
@HandrailUX
@itsahappymedium
@optimalworkshop
@PillarTech
@principal
@SourceAllies
@visionaryia
@VisualLogicUX
@Workiva
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Multi-dimensional hierarchy...what? Join @nick2design and @lehman8 this Saturday for #InformationArchitecture basics at #WIAD18 in Des Moines.
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Meet #WIAD18 speakers Megan Lehman and Nick Bray from @VisualLogicUX. In their session, you'll get an introduction to information architecture and how to use it in your work. We're looking forward to having both @lehman8 and @nick2design at the event!
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Heard of the Design Value Index (DVI) by @motivstrategies? They are proving the value of design thinking. https://t.co/zL5br7tHrk
#business
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One of the trickiest challenges with new team members: giving them space to internalize the problem but without rehashing work already done.
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