After 9 intense years of building Tettra, we decided it was time for an acquisition.

Yes, this is called reflexive control 101. If you followed my account instead of being an online reactionary, you'd know how this all works. 😆

I can confirm that Cursor has replaced Figma for me for product design.

Ok, I'll bite. What's a "launch week"?

✨ New in Tettra: Index Google Docs for search and Kai answers. No more copy/pasting content from Google Docs, we'll index keep the content in sync automatically for instant AI powered answers. This also allows you to search for those Google Docs right within Tettra.

Full announcement here:

Going multi-product for us isn’t about chasing new customers; it’s about solving more problems for the ones we already have and can reach. We’re all about the long game, we think going multi-product can help is grow steadily and sustainably for another 10 years.

And this is just the start—we’ve got another product in the works that we’re really excited about. It’s designed for our current ICP, aiming to make their workflows even smoother. Stay tuned for more on that one. 👀

At Tettra, despite being at a fraction of the scale, we’re applying the same principle. Our recent acquisition of Supportman is our first step in this direction. It giving us a new product to the teams we already serve well.

What did work for HubSpot? Focusing on net new products for existing customers. Instead of a different marketing tool, HubSpot doubled down on mid-market by building them a new CRM product focused on their needs. Aligned teams, clear messaging, and happier customers all around.

Teams fight over marketing resources, messaging becomes murky, and you risk cannibalizing the core product. We experienced this first hand at HubSpot while working on a new marketing product called Leadin, built for a smaller ICP—it never got traction due to these issues.

When considering a multi-product strategy, a common mistake is chasing new personas or ICPs. Companies try to build a "lite" or "enterprise" version of their existing product for a new ICP, but it often backfires. Here’s why:

But we are the ones doing the acquiring. 😃 We bought a small product called @supportmanHQ to start executing on a multi-product strategy. Here's our thinking on growing Tettra via multiple products based on our first-hand experiences, including our time at HubSpot.

Paradox I’ve experienced in product development: Breaking things and fixing them quickly is a lot better than never breaking things. Agree?

Today is my birthday! I'm 39 yrs old. My only request is that you retweet this tweet & help me get a bunch of engineers and product managers hired 🙏 I have 17 open roles for frontend, backend, and product managers. 200 - 650k total comp. US/Canada 100% remote. JD's are below:

This is the equivalent of saying "invest in the idea, not the founder"

That or their investors give all their equity back and they get 10m of free R&D to compete against you with. 😅

Meet the new Arrows—sales rooms + onboarding plans + client portals 💘 All in a single platform. Each purpose-built + built natively for HubSpot. But... why?? 🤝 We've always said customer onboarding should be an extension of the sales process. The best companies build tons of

Big news! We're excited to share that our AI Slack bot, Kai, just got a significant upgrade! Now, Kai does more than just answer questions—you can build and maintain your knowledge base, all within Slack. https://t.co/Q6200PpS6P #SlackIntegration #KnowledgeManagement

This, is the SNOO. It's a $1700(!) smart bassinet. It listens for your baby's cry and rocks them and plays white noise to help them sleep. It's brilliant and useful, but it's also got a big flaw.