Nat Emodi
@natemodi
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digitally native art & culture // @highlight_xyz
Bay Area
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1/ A 🧵 about who Web3 will empower & how it'll differ from every internet era before it 👇
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1/ Web3 is about networks — new kinds defined by ownership — and
@kevin2kelly
(aka KK) is one of the deepest OG thinkers on networks 🧠🧠🧠
No surprise
@cdixon
and others count him as a core influence.
How does his thinking on our network era apply to web3?
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Recently, a friend asked if “blockchain art” was just a passing speculative boom and soon to be a cautionary tale. This person studied and now collects physical art.
I said the last bull market brought mania and excess. But we haven't seen a reversion to the pre-2021 mean:…
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@jmj
These aren’t intended to be accurate, but filters for detailed thinking. If you’re asking for $ to build a big and exciting business, surely you’ve thought about the drivers? You have a model/understanding of which inputs drive your P&L? And you can have a fluid discussion on it.
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Last week we announced our partnership with
@foundation
Our
@Highlight_xyz
engine will power code-based generative art projects within Worlds
A quick thread on why this is a big deal for both generative artists and curators 👇
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A new era for generative art begins!
Thrilled to join forces with
@foundation
to equip generative artists with decentralized curation tools
The future is generative 🎨🚀
ᴄᴏᴍɪɴɢ ꜱᴏᴏɴ ᴛᴏ ᴡᴏʀʟᴅꜱ ⟴ ɢᴇɴᴇʀᴀᴛɪᴠᴇ ᴀʀᴛ
We’re partnering with
@Highlight_xyz
to bring generative art to Worlds.
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A year ago, we asked: what should a world-class gen art toolkit look like if launched in 2023 vs 2021?
Rather than bolting new features onto a product built 2 yrs ago (20 in crypto), we built from first principles:
↳ Artist owned contracts
↳ Open & ungated
↳ Ethereum & all…
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1. We launched a marketplace 🎉
2. We did a deep-dive on the current landscape and saw both artists and collectors are underserved
Looking to bring more transparency and a delightful product experience to secondary art collecting!
Today, Highlight is launching a secondary marketplace for digital artworks created using our toolkit.
Why? Read on ↓
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We're partnering once again with
@coinbase
to showcase boundary-pushing generative art on
@BuildOnBase
during
@ArtBasel
Miami Beach.
We’ll be releasing new works, online and IRL, from three world-renowned generative artists:
@carreras_anna
,
@JoshuaDavis
, and
@landlinesart1
👇
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February was a big one for
@Highlight_xyz
:
↳ 10x mints, 4x unique wallets
↳
@brtmoments
artists-in-residence
↳
@coinbase
France launch
↳ Aux Arbres w/
@zancan
— biggest gen art project ever (65K mints & still open)
↳ Miss Metaverse w/
@mwiederrecht
@CaballeroAnaMa
…
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introducing CryptoParisian
#232
somehow snagged a Mona Lisa x France Daft Punk helmet 🤯
thank you
@brtmoments
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I wrote some learnings on what I wish I'd known as a new crypto founder
👇🔗
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Since leaving DoorDash last year, I’ve been working with an insanely talented team on something new in web3. I’m stoked to announce that today we’re launching
@highlight_xyz
, an end-to-end toolkit for web3 community membership & rewards, no crypto experience required.
Today we’re launching Highlight, an end-to-end toolkit for you to bring web3 community membership and rewards to your fanbase, no crypto experience required 👇
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Crypto has created a multibillion $ economy for creative people to make art, games, and other cool shit on the internet where previously there was only web design and ad agency jobs.
Still don't think that has fully sunk in.
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A bunch of 🖼️🖼️🖼️ coming
If you're an artist frustrated by X and thinking about building a direct, unruggable relationship with collectors, Farcaster is a good place to check out
With Frames, we're building tools help drive engagement in your work directly from a social feed
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3/ Web1 brought access to *information tools* & led to Netscape, Amazon, Google.
Web2 was about *communication tools* eg FB, Uber, Airbnb.
Web3 is about *economic tools*: blockchains, tokens, smart contracts.
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Generative art isn't an aesthetic
It isn't only randomly deterministic
It isn't just “long-form” or “artist curated”
Generative art: uses autonomous system(s) outside of the artist's control
And in a digital context, we're barely at the beginning of where it's going
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for Bright Moments Paris, four artists created generative artworks w/
@Highlight_xyz
on
@base
they're exhibited virtually by
@foundation
& IRL by
@brtmoments
they're being minted simultaneously on Highlight, FND, BM,
@CoinbaseWallet
& via smart contract
this is web3
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Cross-chain minting is live for
@brtmoments
artists-in- residence
@wwatkns
@nicolasdnl
@iamelizasj
(shown below)
@v3ga
collections
mint artwork on any chain using funds from any chain
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For anyone interested in _really_ understanding DAOs, this book is an A++ primer on what’s come before. h/t
@sriramk
@avichal
for recommending on a recent
@GoodTimeShowCH
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Announcing two big features:
↳ Creator rewards: 50/50 mint fee split on free collections (0.0004 ETH per mint; creators still keep 100% of sales on paid mints)
↳ Mint with DEGEN
Excited to make onchain creativity easier and more rewarding for all creators.
Today, we're excited to launch two major features:
Creator rewards: splitting our mint fee 50/50 with creators on free mints 🤝
Minting with DEGEN 🎩
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Excited for native gen art mints with warps on
@farcaster_xyz
!
↳ Built-in support for any Highlight collection on
@base
or
@Optimism
↳ Total cost (incl mint fee) must be sub 900 warps
Ty
@generativelight
for heralding a new era ⚔️
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Tools/services I recommend to other founders (9-10 NPS):
@Linear
,
@Mercury
,
@Cartainc
,
@Superhuman
,
@AngelList
Lots of other stuff we use that's just OK.
What're you most likely to recommend?
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NFTs are at the beginning of a seismic shift in value creation. Like many trends that begin on a frontier of human x computer interaction, there are signs from earlier eras that they will have a profound, disruptive effect for decades to come: 👇
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We love to see artists releasing work on their own sites with Highlight’s customizable embed tooling
Open for all, more details ↓
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15/ Because this time, billions of people won't just be empowered to share or communicate on platforms they don't own.
This time, the tools will redefine economic relationships, and change how creative commerce works for everybody, starting with the individual.
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I've admired Bright Moments since the beginning of my journey with generative art
Honored to support four exceptional artists at the upcoming Paris installment 🇫🇷
For the month of February, we are excited to introduce four French generative artists to our community as this month’s Artists in Residence 🎨
@v3ga
@wwatkns
@nicolasdnl
@iamelizasj
The mints will be hosted on
@Highlight_xyz
powered by
@base
and exhibited through
@foundation
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Congrats to
@wblut
on the sold out Iso - Dixfeuille
Geometric, geologic, cellular generators — “both the micro- and macrostructure of the isoverse.”
#93
, owned by
@MattKaneArtist
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5/ With Web3, the tools are economic tools, & with decentralization they won’t be rented but owned by creators & communities.
The earliest innings with NFTs points to an explosion of economic opportunity on par with the communication surplus of Web2.
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@DanRose999
One of the best traits of the Amazon alumni I’ve worked with is this. As the saying goes: Rome wasn’t built in a day but they were laying bricks every hour.
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We're improving Highlight across the board with new changes shipping daily, 6 days a week
⇢ Creator toolkit (Generative, Series, et al)
⇢ Collector experience (Onboarding, payments etc)
⇢ Marketplace (Collectors pay less + creators earn more)
⇢ Partner ecosystem (Gengine!)
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Generative art open editions are something we believe in strongly and helped pioneer at
@Highlight_xyz
.
It's thrilling to see broader momentum build around this type of release. When done well, with strong algorithms, we glimpse the future of the medium.
Occasionally, though,…
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Hands down the best part of my job is studio visits (usually via Zoom) with digital artists and creators.
The words “Can I show you something?” will never get old.
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Aux Arbres by
@zancan
appears to be the biggest generative art collection of all time in terms of number minted
Still open for another two weeks
+54K unique aux arbres pieces by
@zancan
and yet I'm still enjoying browsing the outputs.
Mainly because of the two-level generative system he developed:
Zancan first generates an empty tree structure (see )
On each tree, 100 patchwork-like mints can be…
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Highlight is open for everyone, 24/7/366.
Has been since Day 1.
No gatekeepers or committees to apply to.
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8/ When it becomes that easy to mint or sell an NFT or set of tokens, we'll see a disintermediation of traditional rent-seekers at scale.
Being a creator will have a much higher margin.
More wealth for creators = more creative output. And the system will reinvest in itself.
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John von Neumann making the case for funding computer research, 1945:
“The projected device, or rather the species of devices … is so radically new that many of its uses will become clear only after it has been put into operation….”
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9/ The most meaningful change will be a realignment of incentives.
Ownership creates incentives.
Think of buying a place to live & how that changes your psychic investment in your neighborhood.
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7/ First, widespread access will require massive improvements in UX.
Think about Web2 features like IG photo filters or Uber ride hailing. Two-tap experiences.
Smart contracts & tokens have a long way to go before the UX is that seamless.
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We’re already a month into 2024 and digital art is moving fast as ever
In no particular order, here are the most relevant trends shaping the space in 2024, and a longer post on what I'm seeing
What did I miss or get wrong? Send me a DM — on Farcaster!
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Our UX over on Farcaster with Frames keeps getting better and better… now you can preview live code-based projects directly from your feed!
More coming 👀
This week’s updates:
🖼️Generative art previews via Frames on
@farcaster_xyz
Explore the algorithm and mint straight from your Farcaster feed
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Tomorrow, the legendary
@mariuswatz
drops his inaugural collection on Ethereum mainnet
Elysian Fields is a stunning ultra-curated collection of 20 pieces, each handcrafted by the artist, selling for 0.15 ETH as a fixed price
Collectors will be eligible to claim a signed print…
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Everything we’ve done from Day 1 is creator first and always will be
Creators x collectors are naturally aligned
Creators x platforms are not
We architected Highlight to favor creators and help build a new ecosystem that works to your advantage
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So much happening on Farcaster right now, including gen art Frames
Esp if you're an artist interested in an invite, or experimenting with Frames, hit me up
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If you’re in Miami for
@ArtBasel
, I’ll be speaking at
@BuildOnBase
House with
@jessepollak
today at 3PM about the creative code revolution
We have exceptional generative works on display & open to mint from
@carreras_anna
@JoshuaDavis
@landlinesart1
, plus print raffles +more
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really happy to get this out the door
lots of improvements ahead: fuzzier matches, metadata, ENS names, etc.
Shipped this week: Search 🔎
Find your favorite artists or collections much more easily
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Creators using Highlight have complete ownership of their smart contracts
Not 50%
Not 74%
Not 99.9%
100%. Always have, always will.
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10/ Smart contracts & tokens help creators maintain & share ownership of creative output—and upside—with a community.
NBA fans can now own a play and a piece of a player's performance.
Bored Apes own a stake in a community that is metastasizing into fashion, media, gaming.
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14/ But here’s what’s so compelling about web3:
It isn’t about the next wave of $10-100B+ "winners" 🏆 in the Web2 or Web1 or standard capitalistic sense.
It's about individual creators & their supporters.
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6/ Web3 is about the much higher % of individuals & communities that will be empowered to thrive — relative to web2 — because of widespread access to economic tools.
So what'll happen when access is widespread?
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Very great podcast with
@iancr
&
@RickRubin
Generative art, explained by Ian, dawns on Rick immediately: “It’s [collecting] a process”
“People are doing this out of love and curiosity”
And nice shoutouts to
@artblocks_io
@brtmoments
@GALLERY
and many artists 👏…
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Many people perceive art collecting as a hobby reserved for the wealthy.
It requires a lot of space. It requires a lot of money.
Then you turn to the blockchain and realize digital art democratized the hobby.
You can amass an infinite collection at $5, $10, or $20 per piece.
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first thing I ever did with a computer was make ASCII art, so my parents got me a bootlegged copy of photoshop
first money I ever made was in 2nd grade creating art for indie games
tools that anyone can use are important.
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We’re thrilled to support
@piterpasma
@loackme_
@heyjeres
@mariuswatz
&
@gengeomergence
on these collections
Drop details & calendar 📅 reminders live now on our homepage + artworks available soon to explore
👇
Announcing: Spring Collections
19 March—2 April 2024
Piter Pasma
Loackme
Jeres
Marius Watz
Joshua Bagley
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✔️ It’s easier to fear technology than to learn from or build it.
✔️ Tech moves industry, society, and people forward.
✔️ The world tomorrow will be better than today—largely because of tech.
Great articulation,
@pmarca
.
THE TECHNO-OPTIMIST MANIFESTO part 1
“You live in a deranged age — more deranged than usual, because despite great scientific and technological advances, man has not the faintest idea of who he is or what he is doing.”
— Walker Percy
“Our species is 300,000 years old. For the…
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Things that fundamentally shift how you experience art and culture:
‣ Experiencing it IRL, eg large displays
‣ Meeting artists and knowing them as humans
‣ Technical literacy around techniques used
‣ Conceptual understanding, context within a body of work, and lore
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One of the core things that motivates Highlight is the potential to expand and decentralize the definition of Art.
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Can we throw away the term “NFT” yet when referring to collectible internet art?
“Digital” or “generative art” are better, simpler terms.
- They’re not associated with scams or hype.
- Their meaning can be deduced from the name.
- We trade jargon for layman’s terms.
You in?
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11/ There will be crashes and corrections.
Adoption of new technology is never linear.
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Of all NFT art projects rn I’m most excited about
@braindrops_art
— flawless curation & early
@artblocks_io
vibes
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Wednesday!
100 piece, 24H ranked auction
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Full product integration coming very soon 👀
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A very important difference between X and Farcaster right now is that Farcaster is driving net-new growth for startups, creators, protocols, and others that are engaging with it.
In the majority of cases this is not happening on X.
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Just added
@Highlight_xyz
’s transactions to
@stelolabs
. Helpful if you’re signing anything created with our tooling that you know it’s safe 🤝
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RIP Richard Serra
(from the Dia Beacon installation, the first of his works I experienced)
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Some similarities among the world's great generative artists:
Interdisciplinary
Design or engineering backgrounds
Systems thinkers
Fascinated by complexity -and- elegance
Steadfast
Iterative
Innovative
Practice as a way of life
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12/ It’s also plausible that web3 will shake out with a power law of “winners,”
ie a handful of blockchains, protocols, exchanges, social platforms etc that will dominate and have 100x usage.
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going live in ~15 mins w/
@optimismFND
to talk about We ❤️ The Art
a quick tl;dr for artists 👇
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Post here:
Thank you to
@richardchen39
@toddg777
@magdalenakala
@sjrosenblum
@ljxie
for input on drafts 🫂
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.
@water_and_music
is one of the highest quality media/research communities out there, with a focus on the intersection of music & tech.
fascinating to watch their transition to web3.
if you're looking for talented builders in the community token space, W&M is worth watching.
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2/ Each era is about expanding access to new technology tools.
Once mainstream, new tools can bring seismic changes to industries, society, and the economy.
Significant new tools = significant new possibilities.
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1M OP prize pool for creating work on Optimism
250K pool for generative art
easy to deploy your submission on Optimism via
@Highlight_xyz
Announcing We ❤️ The Art: a five week contest celebrating onchain creators.
🏆 1,000,000 OP prize pool with up to 184 potential winners
🖼️ 4 distinct submission categories
⏰Submission deadline: December 13th, 23:00 UTC
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Haven't worked with a major artist or creator who has $$$ of work on Ethereum L1 and released something on L2s that isn't all-in on L2s.
Incidentally, happy Dencun upgrade!
L2s are about to get 1/10-100th even less expensive.
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4/ With web2, the communication tools rented by platforms from IG (photo filters) to Uber (last mile networks) got users likes, followers, gigs
Some users made $$$.
But for every Logan Paul, there are a million gig creators scraping together income from ads, streams, or rides.
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we've built an incredibly flexible system to give code-based artists options to bring their work “on-chain”
many artists use our out-of-the-box system while others bring their work fully on-chain or even “in-chain” using our simple CLI tools
full thread & post below
We’re often asked, “Is artwork created with your tools stored on-chain?”
Our answer: “It depends!”
We're proud to offer a full spectrum of *options* to artists instead of dictating a specific approach.
Below is our full post on this, & tl;dr
👇
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⎄
this is Unicode character U+2384
the Compose key from Digital Equipment computers, early 80s
reminded us of:
1. art (square) & commerce (circle), which we aspire to help reimagine
2. a chain of unique links
3. Jordan (
#23
) who started in the NBA in '84
so we made it our…
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The single most stressful thing that can happen to a founder is the risk of not making payroll.
Luckily, not a situation I'm facing but have been there; flashbacks all weekend.
Best thing to do rn is send love to the founders in your life.
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Tomorrow
@heyjeres
drops Panic Blooms
Holders of previous Ethereum collections, and
@GrailersDAO
@tender_art
@FingerprintsDAO
, will receive a discount on the mint price
Sales details in the thread & artist's statement below
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Pumped about this: power tools for generative artists
Highlight Studio makes generating 10K+ outputs from your code a breeze
Use it to x-ray your work to refine outputs, test details, & tune traits and dynamism
Announcing: Highlight Studio
A companion tool designed to help test and iterate your generative artwork on Highlight
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Test output from “Modulo”
A fusion of aerial photography and generative art from
@cafromthesky
@uncut_hems
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Base SZN
In the short term, markets are a voting machine. Long-term, a weighing machine.
We were day 1 builders on
@base
almost a year ago.
Super clear even then that
@jessepollak
& co. were building Base with the vision and principles that would lead to long-term value.
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We're thrilled to be supporting
@kimasendorf
@ertdfgcvb
and
@lennyjpg
on AGH 1, a single-day exhibition featuring new works, alongside
@FingerprintsDAO
and
@GrailersDAO
.
The event takes place at Funkhaus in Berlin on December 7th.
More info & RSVP here:
AGH 1, 7th December, Funkhaus Berlin
Featuring new works by Kim Asendorf, Andreas Gysin, and Leander Herzog.
Supported by
@FingerprintsDAO
,
@GrailersDAO
, and
@Highlight_xyz
.
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Creating art is creating culture
Collecting art is shaping culture
Worlds allow curators — the most culturally influential collectors — to actively share in the culture they help shape
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