Kat Lisciani
@millennovator
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Award-winning Content Creator, Marketing Strategist, & Audio Producer
NYC + ✈️
Joined November 2010
Special thanks to the lovely people @automattic for hosting us! So many people to thank and thank you to @bethanymarz @yash_tek @benbradbury_ @millennovator @rinagpatel @OsnatBenari @Bazzaruto and Rachel Saslaw for asking questions! You can listen here: https://t.co/ulaCVQlE0A
portfoliocareerpodcast.com
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In this holiday exclusive, @annhandley delivers a Christmas miracle, neatly wrapped in the gift of a product storytelling framework from Everybody Writes, starring Rudolph the Red-Nosed Reindeer. Read the story here. https://t.co/I6QBCxMdIG
#contentmarketing #everybodywrites
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So proud to get to work with this high performing brand and team! 👏🎉👏 @CarMax @contently
Super proud of @CarMax for being named a finalist for Best Multi-Year Content Marketing Program at the @CMIContent Content Marketing Awards! Read our feature about how they've driven over $56M in content returns here https://t.co/vyyFw2YWF2
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Some great data and learnings here to apply in your #contentmarketingstrategy! 📈
linkedin.com
Some great data and learnings here to apply in your #contentmarketingstrategy! 📈
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🔥 FRESH CONTENT ALERT🔥 CarMax, the nation's largest retailer of used cars, has become one of the world's most popular content destinations for car shoppers—thanks in large part to its unique combination of #SEO dominance and edi… https://t.co/z2nsHakxmP
lnkd.in
This link will take you to a page that’s not on LinkedIn
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Jumping on this AM to share another #contentmarketing client success story! It is such an honor and a joy to work with Dell Technologies and its content leadership (Christina Westbrook). I love this brand's commitment to creating q… https://t.co/IQAskq6pTu
lnkd.in
This link will take you to a page that’s not on LinkedIn
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Working on some new slides about finding your audience and building brand BEFORE you invest in ads, content, & search rankings. Does this visual make sense? (obviously it'll animate in, piece by piece)
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Airtable is now valued at over $5B. Why? Because you can Google more than 4,400 variations of keywords that include the word 'template' and be met with an Airtable landing page. Some of these *free* templates are 100% alternatives to entire SaaS products. That's powerful.
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So much money is spent pushing narratives that protect the image of powerful men. When I say powerful I mean rich and influential. The treatment of both Dylan and Mia Farrow by the Woody Allen PR machine is traumatizing. When will we as a society just start believing women?
"Part of the narrative was, 'This is a he said-she said.' But what we realized as we dug was that it was: He said, he said, he said, he said, he said, he said," #AllenvFarrow filmmaker Amy Ziering told THR of exploring PR machine behind Woody Allen.
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To have my truth finally acknowledged by so many of you means the world to me. Thank you all for listening to my family’s story over the past month. Never stop believing survivors. Visit the link for resources #AllenVFarrow
https://t.co/yptx8Jq2Ox
hbomax.com
Watch Allen v. Farrow on HBO Max. Plans start at $10.99/month. The accusation of sexual abuse against Woody Allen and the scandal that followed are the focus of this four-part documentary series.
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We just released fascinating new research on what consumer want from branded content. STRAP IN. It's time for a content marketing thread.
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Want to feel depressed about marketing? Display ad spending is expected to go up 24% this year. This is weird, right? No one likes display ads. So why are marketers pumping so much money in? I have a theory. [thread]
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Joe Biden was elected the nation’s 46th president Saturday in a repudiation of President Trump powered by legions of women and minority voters who rejected his handling of the coronavirus pandemic and his divisive, bullying conduct in office
Joe Biden was elected the nation’s 46th president Saturday in a repudiation of President Trump powered by legions of women and minority voters who rejected his handling of the coronavirus pandemic and his divisive, bullying conduct in office
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No one is going to take our democracy away from us. Not now, not ever. America has come too far, fought too many battles, and endured too much to let that happen.
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Most brands decide not to endorse Presidential candidates. We, along with our friends and fellow small business owners at @hellodayowls @scoutbooks, and @wellybottle decided to anyway. Here's why: https://t.co/sBnYvPL9Ce
#brands4biden
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Beyond excited for the Women In Content Marketing Awards! 🙌🏻🦸🏻♀️⚡️ #contentmarketing #CMWorld
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I’ve been on a @moojz @taperadio binge for the last 24 hrs. Mooj, I’m blown away by your interviewing skills. 🤯 You are able to be both direct and firm with your guests (no easy exits to hard questions), while also extending a lot of generosity & grace. How? Share your approach?
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It takes courage to speak truth to power, especially on the world stage. Thank you @AOC for speaking out about this. It happens in board rooms, on buses, @ home & all around us without ever being seen or publicized. This is unacceptable, and it’s time for men (+women) to say so.
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