Matt Bahr
@mattrbahr
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Founder @Fairingdata. Powering millions of HDYHAU surveys across the internet.
new york city
Joined September 2008
RT @kurtinc: When you dig into attribution, you realize how tough it is. So I asked a friend for help. - @mattrbahr's @FairingData analyz….
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Kicking off a monthly Coffee & Commerce + AI roundtable at our office in NYC. Come and share what you're building or how you're using AI in your ecom workflows
partiful.com
Join us for Coffee, Commerce, and AI, an intimate morning gathering hosted by Fairing — bringing together brands, partners, and friends for caffeine, conversation, and fresh air on our NYC rooftop....
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This opens up a whole suite of use cases. You arguably can now build an app on top of Flow templates.
shopify.dev
Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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AI and prebuilt reporting are robbing marketers of one of life's true pleasures: graduating from excel/sheets to SQL. A high no AI prompt can replicate.
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RT @gauravvohra1: Are you the midwit? . I'll admit it, I was. Don't be like me. Just ask "How did you hear about us?" .
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New LLM Benchmarks are live! A few brands are absolutely crushing it with LLM product discovery.
fairing.co
LLM & Social Channel Product Discovery Benchmark Reports
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compare this with hdhyau data and the story becomes even clearer.
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Klaviyo's pricing structure changes on February 18th. If you're not sprinting to yet, would love to know why? Keep costs in check, make more revenue - what am I missing?.
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Android group chat gonna be real quiet about this one.
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The search wars are just beginning. Google paid $20 billion for this default spot in 2022. what’s the going rate now?
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Consideration cycles often outlast conversion tracking windows. Time lag questions like "When did you first hear about us?" can create a perfect baseline for true incrementality measurement. Been fun exploring this with @oliviaakory and team.
How do you better understand your brands consideration cycle?. We often ask brands what they understand about their consideration cycle to better recommend the optimal test length. The overwhelming majority only have data based on attribution - how long after clicking did.
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new year, new tech stack powering @FairingData:. 👥 hubspot → @attio: spreadsheet-like crm that just works + 10/10 workflow builder.💬 intercom → @usepylon: slack + usable AI (knowledge gaps, ticket labels).📊ga4 → @posthog: optimizing for simplicity (first time not in GA.
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"suddenly, then all at once".
AI adoption is happening radically faster than most realize. Crystal clear across $50B+ in spend data @tryramp sees. I've loved listening to Odd Lots (@TheStalwart & @tracyalloway) for years. Hope the conversation and data are useful as we all try to make sense of what it means
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Hey @tryramp - your ability to keep nailing PMF is becoming a problem. 'Migrate to Ramp Treasury' wasn't on our head of finance's priority list this week and now is.
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The best modeling can't beat running actual experiments when systems get complex enough.
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And. we're back (with vengeance)
Early signs of the TikTok ban - comparing hdyhau attribution data from this morning versus previous two Sundays. EST time zone.
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