Dr. Marcus Collins
@marctothec
Followers
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Following
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Statuses
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Prof @MichiganRoss. @HachetteUS Author. CDO @wknyc. @TED Speaker. @Apple alum. @Beyonce alum. Girl dad.
Joined January 2009
“Everybody can be great. because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.” - MLK. I choose to serve. 🙌🏽🙌🏽🙌🏽
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One of my students sent this to me in the middle of our first class session. It blew me away and underscored a truth. Representation matters and it’s so important that we show up as our authentic selves bcuz you never know who’s watching and what affect you might have on them.
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Today, I graduated from @TempleUniv, @foxschool, as Dr. Marcus Collins, and I’m feeling all the feels. #classof2021 #GodIsGreat 🙌🏽
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It’s done. Manuscript submitted. Book hits shelves in early 2023. God is good! 🙌🏽
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Y’all, this is not a drill. They’re heeeeeeeeeeere!!!. The actual books have arrived, and I’m just overwhelmed with emotions. I can’t believe it’s all happening. A big “thank you” to everyone who has pre-ordered or contributed to this in the smallest way. I’m so grateful. 🫶
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This is not an April Fools' prank. It's God's plan, and I couldn't be more excited about it. All of it. 🙌 .
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Today is my bday, and there’s so much to celebrate. I don’t have the time or the vocabulary to express it all, so you just have to take my word for it. To commemorate my 44th trip around the sun and the launch of my first book, my fam got me this super cool sign for my office 🙌🏽
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There are now—officially, as of 3pm today—two Dr. Collins’s in the family: Dr. Jeannette Collins and me, Dr. Marcus Collins. 🙌🏽. Dissertation defense (completed). Road to Dr. Collins (completed). Celebration (commence). #dissertation #doctorate #blessingsonblessingsonblessings
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So. yeah, the @WSJ just reviewed my book, For The Culture, and I'm floored. Talk about tears of joy. Good grief. I'm a mess. 😭 "Endearing." "Moving." "Elegant." You RARELY read these three words in a review of a "business book." Yet, here we are🙌🏽🙌🏽🙌🏽.
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My life’s work is to help people realize their full potential at the highest fidelity possible. I just so happen to speak, teach, and put ideas in the world. But when I do, everything is focused myopically on people.
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Today is the first day of classes @MichiganRoss. Considering most of my teaching, speaking, and meetings will be done remotely, I decided to build a studio in the basement to curate the best learning environment possible. Super excited to put it to good use!. #goblue
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It’s a family affair! .For my children to see my name on my book in a store that we frequent is so important, because if they see that I can do it then they’ll know that it’s achievable. It’s what keeps me going, honestly. Thanks for the look, @BNBuzz, Ann Arbor. 🙌🏽🙌🏽🙌🏽
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Opened up the @nytimes this morning and what did I see on the back cover of Section A? Me!!! And seven of some of the most amazing human beings I’ve come to know. Super thankful for the @AAFNational for selecting me for this award and for the folks who nominated me.
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22 year-old-Marcus once worked at @cvspharmacy as a cashier. Today, 44-year-old-Marcus have a keynote address to senior leaders within @CVSHealth. All things are possible, my friends. Keep the faith. 🙏
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Today is the day. For The Culture is out in the world. From pitch to publish, it’s been almost 3 years. I can’t even put into words how I’m feeling. But most of all, I’m feeling grateful and proud. Enormously grateful, and very proud 🙏.Get your copy today.
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I won!!!. Tonight was the @thinkers50 gala where the world-leading scholars in business mgmt are recognized for their work and contributions to society’s biggest ideas in business. And tonight I won the Radar Distinguished Achievement Award for my book FOR THE CULTURE. Yes, me.
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Today is the day I say goodbye to @WiedenKennedy (@wknyc). It’s been an honor to lead strategy here, win some hardware, and (most importantly) help some folks along the way. 🙌🏽
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🙏 Praise for For The Culture 🙏. @profgalloway —professor of marketing at @NYUStern and co-host of The Pivot podcast— is known to drop the mic with a hot take or two. However, this might very well be my favorite 😉. Super grateful for his endorsement of my book, For The Culture!
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Today, the @AAFNational announced its 2020 Advertising Hall of Achievement inductees. And, by the grace of God, I am included on that list of distinguished honorees. The joy I feel is overwhelming and the disbelief I’m experiencing is real. Beyond grateful. 🙏🏽🙏🏽🙏🏽
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I got Zoom-bombed this afternoon by Darth, aka Georgia Collins, during a client meeting. She legit thought I wouldn’t notice her. 😂. #starwars #starwarsfan #DarthVader
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🙏🏽🙏🏽🙏🏽.
The American Advertising Federation will induct #MichiganRoss Marketing Lecturer Marcus Collins (@marctothec) into its prestigious Hall of Achievement. The AAF recognizes top thought leaders making a significant impact on the industry & their communities.
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This is the face of a man that just completed all his doctoral coursework. #AllSmiles . Singing, “You can’t tell me nothing!”. Now, time for some much needed QT with the girls. #theroadtodrcollins #templeuniversity
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So many emotions today. So many “thank yous” to give. I am forever grateful for all of your support, my friends. I pray this is only the beginning. 🙏🙏🙏
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Just finished my 1st class in the new online configuration that will be the remainder of the semester @MichiganRoss.2 observations:.1. @zoom_us worked REALLY well. Not the same as the in-class experience but still👍 .2. Despite the situation, students still really want to learn🙌.
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I’m still in a state of disbelief but seeing my face on the back of @adage this week makes it feel a little more real. Thank you, @AAFNational! . S/o to the entire class of 2020 Advertising Hall of Achievement. It’s a blessing to be counted among you.
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My national television debut!!! 😲😲😲. Thanks so much to @SRuhle and the good folks at @MSNBC for having me on last night with @MikeDuda, @JeffSonnenfeld, and Bob Feldman. Super grateful for the look. Hope to be back soon 🙏.
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It's been 11 months in the making, and now it's ready to go out into the world--my first Online MBA course at @michiganross, @uofmichigan.Day one officially kicks off tomorrow. I’ll share a bit along the way if you’re interested! 🙌🏽
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I come from a long line of teachers - my mother, brother, sister-in-law(s), cousin, uncle, and grandfather were all educators, be it the classroom or the pulpit. And I get to do it with the leaders and best @michiganross. So proud of this honor and continually thankful. #Hail
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Georgia thinks she’s so funny!.This is her imitating me on Zoom calls. Apparently, I talk about culture a lot. 😉😉😉. I have no clue what the bedtime style thing is all about tho 🤷🏽♂️🤷🏽♂️🤷🏽♂️. #loveher
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There is no question, I get a tremendous amount of joy from the work I do, both @wknyc and @MichiganRoss. But my favorite job is “dad.” . #TakingPTO #Hangingwithmygirls #Ivyisnapping #lovethem
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Yesterday, I had the great privilege of visiting our friends at @McDonalds who hosted a book signing event in my honor in support of my book, For The Culture. I got to share some ideas from the book and chop it up with the global CMO in a fireside chat 🤯. #Pinchingmyself
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The good folks at @FastCompany, the home of world-changing ideas, were kind enough to print an excerpt from the book for your consideration. It's only a snapshot, but I think the ideas are super powerful. Hopefully, you'll find them compelling, too. 🙌.
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I am 100% with you, @alexisohan. I took 2 months paternity leave when Georgia was born and I vividly remember a male CEO saying to me upon my return, "what kind of man takes that long of leave?!" To which I simply replied, "a father.".
Saw the ex CEO of a fitness brand allegedly disparaged a male colleague who was contemplating taking paternity leave. So I wrote this on @OlympiaOhanian's 3rd bday bc we need to end this absurd stigma against men taking paternity leave.
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It’s “Dress as Your Favorite Character Day” at Georgia’s school today. She chose Wednesday Addams from The Addam’s Family. No surprise, this is heavily influenced by the impact of the Netflix show—yet again, another example of the sway of cultural production. Super powerful stuff
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Shout out to @KinseyZG from @twitter for leading our @yaffespeakerseries discussion on the currency of conversations here @michiganross. More sessions coming in 2020. #fortheculture #disruptorswelcomed #goblue
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I want to extend my deepest appreciation to the undergrad class of 2021 @MichiganRoss for acknowledging me as this year’s recipient of the BBA Neary Teaching Excellence Award. I am so grateful, and can assure you that whatever you’ve gotten from me, I’ve gotten more from you. 🙏🏽
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Came home last night to find this powerful life lesson written on my office whiteboard by my 8 y/o. “FIND THE GOOD IN PEOPLE.” Though her 2nd-grade spelling needs a little work, her humanity is spot on. Gotta listen to the kids, bro! 🙌 #loveher
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For the @Delta culture!. Thanks so much for having me, Delta. I had a blast. I hope it was helpful. 🙌🏽🙌🏽🙌🏽🙌🏽
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I just moderated a 90 minute discussion with your favorite emcee’s favorite emcee, @thegodrakim. I felt like a kid all over again watching the “Paid In Full” video for the first time. So many jewels. So much humility. So many parallels. I’m just grateful for all of it. 🙌🏽🙌🏽🙌🏽
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Wow. Just wow. Thank you @thinkers50 and @Deloitte for the great honor of being included in their Radar List of 30 thinkers with the ideas most likely to shape the future. 🤯🤯🤯.I’m completely humbled by the recognition and totally stoked about it. God is good! 🙏
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Today marks another chapter in my learning odyssey. This fall I will begin my doctoral studies at @TempleUniv - bridging my academic world and my world of practice closer together than ever. Still @ Doner. Still @ Ross. Forever learning. #roadtodrcollins #motownphilly
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Headed to the South of France for the @Cannes_Lions International Festival of Creativity. Busy agenda ahead but super grateful for it 🙏. S/o to all the brilliant people with whom I get share the stage. I count it all a blessing. Away we go!
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The fragility of life is both humbling and sobering. Make the most of it, brothers and sisters, because tomorrow isn’t promised for any of us. Prayers up for the Bryant family. The whole thing is just heartbreaking. Absolutely heartbreaking.
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Chopping it up with about tech, hip hop, and leaving your legacy. Good times!
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Welcoming the @michiganross MBA Class of 2021 to the fold. Thanks for letting me rock. I hope it was helpful. #WelcomeHome #GoBlue
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This is the coolest thing ever. I’m so grateful for the paternity leave that @doner_agency provided me so I could be a part of this special time with my family. It’s a beautiful thing. Many blessings, @chancetherapper!
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Massive s/o to @Gladwell, @AdamMGrant, @susancain, @DanielPink, and all the wonderful ppl at @NextBigIdeaClub for selecting For The Culture as a must-read book and for carving out space for me to share five key insights from the book 👇👇👇.
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This is my first time seeing my name and titles written in a physical form. I’m kind of gushing. So cool. So grateful. S/o @TempleUniv @foxschool @WiedenKennedy @wknyc @UMich @MichiganRoss . But all the praise goes to God, who is the greatest 🙌🏽🙌🏽🙌🏽
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That halftime show was so hard and so hip hop. Bravo!.
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As a gift birthday to me, my team @doner_agency made a suite of memes which captures what they refer to as "Marcus-isms," a litany of phrases I am (apparently) known to say often. I LOVED the memes & decided to dedicate my entire feed to them today in celebration of my 40th!
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My talk didn't get accepted for a conference I was excited about. It's a bummer but a part of the process. I'm sharing this because there's someone who needs to hear it. People don't often post their failures but failure happens! A lot. Don't let anyone convince you otherwise.
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While hugging her baby sister (Ivy) goodnight this evening, Georgia softly whispered in her ear with complete earnestness, “may the force be with you.” It was the sweetest thing ever. Ha!.
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“The future of ‘brand’ will be communal in nature; those who are able to facilitate community will most likely win while those who still focus on value propositions and product differentiation will most likely lose.”. Thanks for letting me rock, @AMA_Marketing. I hope it helps 🙏
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Hey marketers! After your “stand with the black community” post, please be sure to post a photo of your senior leadership team and board of directors so so we can see just how real your “stance” is. Thanks!.
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Hail to the Victors!!.We’ve been on set at the Big House filming for my first @coursera course, “Personal Branding: Stand Out and Succeed,” at the @MichiganRoss, @UMich . For The Culture will def be the text 😉.The course launches later this year. 🙌🏽🙌🏽🙌🏽. Go Blue!
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Free fades in the office at @wknyc! Although I can’t participate, for obvious reasons, it’s still pretty ill. 🔥
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“Hardcover Heavyweights?”.I’ll take it 💪🏽. Thanks for the love, @BNTrends 🙌🏽. #fortheculture #barnesandnoble #booktok #bookstagram #booklover
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Today is the first day I’ve worn a pair of jeans in 6 months. It’s been all sweats otherwise. That’s one goal achieved in 2021 😂.
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I spent my entire life trying to fit in. until I was brave enough to stand out. I don't know who needs to hear this but I hope it helps.
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HOT TAKE:.Self-reported data are 🗑️.So what should we do instead?. Well, I’m glad you asked…
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Super emotional after listening to the “To Zion” episode on @dissectpodcast. It was always my fav song on the album and the breakdown here is truly incredible. Different situation but my mom had me late in life and was encouraged to abort. But she, too, chose to use her heart.
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I love Detroit. Always will. That’s it. That’s the tweet. #mycity #ProudDetroiter #bornandraised #313 #DetroitVsEverybody #DetroitProper #Detroitproud.
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“Culture eats strategy for breakfast.” - Peter Drucker. The oldest institutions in the world—religion, military, and government, for instance—know this well, which is why great leaders in these spaces focus on the people first by focusing on a belief or ideology to unify them.
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Motownphilly for the win, for real! 🙌🏽🙌🏽🙌🏽 . It’s the end of the road, 45. See what I just did there?
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Marketers, if you were silent when black ppl were getting killed in the streets by police, pls save your Black History Month campaigns. Thx.
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If you would have asked me 20 years ago what I’d be doing today, it wouldn’t haven been this. Not even close. Yet, here I am giving a talk at the @rotmanschool about my ideas among an audience of brilliant minds. 🤯🤯🤯. Wow. Just wow. Super grateful.
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Excited and humbled. But above all, I’m grateful -> Doner Creates New Group to Help Marketers Better Navigate Data and Consumer Behavior
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🙌🏽🙌🏽🙌🏽🙌🏽.
Hey #detroit - catch @marctothec on @FOX2News tomorrow talking about his new book For the Culture launching tomorrow!!! #hachette #author
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So stoked to have been selected as a Judge for @Adweek’s inaugural Creator Visionary Awards, which honors the remarkable individuals who have made a mark in social media. Want to apply or nominate someone? Deadline to submit is Friday (3/19) at 6pm ET.
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S/o to the good folks at @Google for facilitating the fireside chat with my friend and Global CMO of Google, @LorraineTwohill, who graciously offered to host a signing event in support of my book, For The Culture. What a blessing! 🙏.What a time to be alive. 🙌🏽
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In good company. Super grateful to be here.
Five @MichiganRoss experts share predictions for business trends in 2018 via @PoetsAndQuants. Contact @gretaguest for more experts on business and economy
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I didn't think I could love Kanye West more than I already did until I started listening to @dissectpodcast. I'm completely addicted. Amazing podcast by Cole Cuchna, dissecting the brilliance of Ye and My Beautiful Dark Twisted Fantasy.
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Nothing to see here, folks. Just my little book, FOR THE CULTURE, front and center at @BNTrends 5th Ave .Flagship Store in New York City. 🤯🤯🤯🤯. This is soooooo wild. To think I’d be here considering where I was just a year ago is mind boggling. Super thankful 🙏
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Home. Detroit ➡️ London .London ➡️Paris.Paris ➡️ NYC.NYC ➡️ LA.LA ➡️ Detroit . This week was indescribable. Easily a highlight of my year. Still, nothing beats home. Nothing.
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S/o to the squad, @wknyc / @WiedenKennedy, and our super awesome partners, @Google. It’s an honor and a privilege to be in this with you. 🙌🏽🙌🏽🙌🏽
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🙏 Early Praise for For The Culture 🙏. One of the best places to unobtrusively observe ppl practice their cultural subscription is @reddit. It’s a goldmine for researchers, so I was over the moon when the CEO/Co-founder of Reddit, Steve Huffman, has endorsed FOR THE CULTURE. 🙌🏽
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Jam session with Georgia yesterday afternoon. It was single-handedly the high of my day. #loveher #homeschool #musicclass
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Just look at how far a little humanity can go. Yes. Thank you. More, please!.
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Good talk with David Jones, the head of the Furrow, @johndeere’s agricultural magazine that the brand has been producing for 123 years. This makes them arguably the first content marketer. 550K circulation, 6 continents, 30 languages. Not bad. Good times @c2montreal
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