Michael Applebaum
@ma08
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VP of Marketing at Xpansiv. Accelerating the energy transition. #RedSox & #Patriots. Love 🎸🥾⛰️
Washington, DC
Joined June 2008
✨ Founder's Guide to B2B Product Marketing is here! 20 years of experience distilled into 1 guide Use it to accelerate market learning, build winning GTM strategies, & grow faster Get practical guidance, pro tips, templates, & more Built with love 🚀 https://t.co/7gjxOgidnf
stage2.capital
Unlock market insight, formulate winning strategies, and achieve superior GTM outcomes with the business-critical function of product marketing.
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Will reliability of information in SaaS products become the new subscription tiers: Standard AI model [Good] Enhanced AI model [Better] Human-verified [Best] ❓
If I asked you, “When someone turns in a work assignment, how accurate is it? 80%, 90%, 95% or perhaps 100%?” We don’t think this way about coworkers’ spreadsheets. But we will probably think this way about AI & this will very likely change the way product managers on-board
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Stunning new views of Mars being sent back by @MarsCuriosity from the slopes of Mt Sharp in Gale Crater... just look at the different shapes, colours and textures of those rocks... Images credit: NASA/JPL-Caltech/MSSS/fredk/S Atkinson
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Concrete was "difficult to abate" until we, y'know, tried, and now there are multiple pathways opening up to reducing carbon in the sector.
newscientist.com
Cement production is a huge source of carbon emissions with no green alternative, but a new process that uses waste from demolished buildings could dramatically reduce its climate impact
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This is the resource guide I wish I'd had when I started exploring #climate solutions. If you’re looking for #climatetech newsletters, job boards, communities, explainers, solution libraries, & more, you'll find them here. Let’s go! 💪 https://t.co/5Btl8w5KJ3
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Caitlin Clark absolutely roasted Michael Che. Best thing I’ve seen on SNL in awhile. https://t.co/46ljeDos1w
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Loved talking all things product marketing, climate tech, and leadership with @DEVorourke on the Embracing Erosion podcast. 🌎💡👊 https://t.co/Pl1FB68YRp
fluviomarketing.com
On this episode of Embracing Erosion, Devon chats with Michael Applebaum, the Vice President of Product Marketing at Indigo Ag and formerly of Tenable, Nexthink, IBM Security, and Opower.
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Great recommendation by one AI expert of another. You should follow them both.
Professor @emollick has some of the most practical content on the applications—and implications—of AI in business. For anyone who isn’t clear yet how disruptive this technology is going to be in the very near term, check out Mollick’s latest post. “To see why these tools can be
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NEW paper: Deep emissions cuts the priority. Carbon removal is a longer term solution. But we need to get moving on CDR now 🧵 The next 10 years is the crucial “Formative Phase” for novel carbon dioxide removal (nCDR). https://t.co/OPKxJcyL7j
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Excited to share that @IndigoAg just expanded our Scope 3 product suite, making it easier for companies with agriculture in their supply chain to measure & reduce Scope 3 emissions. Get started today & scale as you’re ready. https://t.co/XJLgfvD7Hn
indigoag.com
Product expansion builds on five years of Scope 3 success working with world’s leading food companies.
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YES New Buffalo Tom album on the way
We've got a new song coming out in January. Sign up for our email list for a first listen of Helmet, the new single from our 10th album, Jump Rope (coming in 2024). ▶️ https://t.co/0OslDpRS3G
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There’s nothing like a @buffalotomband show. But the next best thing is a personal shoutout from Chris Colbourn. 🙏 Thanks Chris!! Can’t wait to see you guys again live!
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A gummies ad leveraging my alma mater promoted by Tommy Chong wasn’t on my bingo card for 2023
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This is eye opening
People who live on the West side of each time zone go to bed later (dark blue), get less sleep, make less money, and suffer more diseases on average, as a map from this study shows! https://t.co/J6zL1QDK5l
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Essential information on Halloween
This is a reminder that Boston is best equipped to survive a zombie apocalypse. Considering the healthcare system, cobblestones, unreliable public transportation, and confusing roads, it makes sense.
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The Elements of a Good Apology 👉 As relevant in our personal lives as our work lives @Kellblog
https://t.co/eX6cumnKCA
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Princeton against Princeton in the World Series!!!! ⚾️⚾️⚾️ Mike Hazen and Chris Young have both built teams that will compete for the title! I am so proud of both my former players!!!! @Princeton
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