Being a solo founder has been both exhilarating and lonely... I'm lucky to have heard about @thesamparr and @jspeiser launching Hampton and am thrilled and honored to join as one of the first 400 members 🎉

Hiring a product marketer? Make sure the RIGHT candidates see it 👁️ Since launching the Fluvio Job Board last week we've seen a massive influx of PMM talent join our Talent Network. Hiring managers, get your HR/recruiting team on our board ASAP! 👉 https://t.co/wZIloeXbF6

4️⃣ In advance of any interview, be sure to have 10-15 scenarios/project examples memorized. Be sure to have some measurable outcome for each. It's amazing how much better well-prepared candidates come through in interviews. Don't just answer questions, use the time to impress

and 3) (if needed) reviewing the candidate's full LinkedIn profile, including how they position themselves, what accomplishments or responsibilities they decide to call out under each previous role, and any LinkedIn Recommendations.

2) reviewing the candidate's resume to uncover role details (also ensuring consistency with LinkedIn details),

1) reviewing the candidate's LinkedIn snapshot resume, namely scanning titles/companies to establish potential alignment,

3️⃣ The look/feel of your resume and LinkedIn profile reflect your professionalism. The process (at least for me) consists of...

2️⃣ Social proof give you an edge. If you don't have LinkedIn Recommendations...that's a miss. Reach out to a dozen former colleagues and managers and ask them to write a LinkedIn Recommendation ASAP. If you see a connection at the company (or with the hiring manager), exploit it

1️⃣ Speed matters. With the pure number of applicants these days, getting into the first batch is critical. Conduct job req searches multiple times a day, set up alerts, have your resume updated (diff versions), and be ready the pull the trigger quickly.

I've been heads down recruiting for 8 PMM (from Sr PMMs to VPs) for the past 2 months. Here are a few tips for job seekers based on my experience 👇

Hey @ShaanVP - heard your "highs and lows" tracking mechanism for founders. @OzBad03 and I built CortexCare to do this exact thing, allowing you to track your mood over time and get some tips based on your past submissions. Check it out! Beta is free https://t.co/AxJNBmmnCQ

Most PMMs seem to get stuck at Level 1 or 2. Is this a symptom of poor leadership? Lack of process? Limited PMM bandwidth?....thoughts welcomed

Good examples here include deep ICP segmentation, geo expansion, packaging/bundling, new sales/upsell mechanics, product decoupling, acquisition analysis, and much more! This level requires agency...you need to have proven levels 1-3 before you can get here🥇

4️⃣ Business Impact: 📊 Taking advantage of the role's wide purview to build, test, and scale strategies (these can be product, marketing/sales, pricing strategies, etc.) that drive KPIs like revenue, NPS, and net revenue retention.

3️⃣ Market Insights: 🔍 Delivering product, market, customer, and competitive analysis that influences product decisions and GTM strategies.

2️⃣ Launch Support: 🚀 Generating new product positioning and coordinating GTM launches, often without a real seat at the strategy table.

1️⃣ Messaging & Enablement: ✍️ Building decks and product messaging/value props and enabling Sales and CSMs.

Let’s be honest — most PMMs are stuck Despite Product Marketing increasingly being acknowledged as a (if not, THE) critical function, most PMMs are still operating at level 1. Below is the PMM hierarchy, from tactical to strategic 🪜

Finally got veteran Product Management and Product Marketing leader and the current CPO at Boardable, Cody Bender to join me on Embracing Erosion.🎙️ Of the 47 episodes...this one of my favorites Listen to the full episode 👉 https://t.co/4dWktw7jc3

Given their roles overseeing strategy with a handful of clients each quarter these two are perfectly situated to give us the low down on what C-suite execs are looking for out of their product marketing teams and to break down trends they see in market.

A special episode of Embracing Erosion just dropped 🎙️❗ It was fun to be joined by Fluvio Principals, Shari Diamond and Tom Crist. Full episode 👉