Linqia
@linqia
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Linqia is the calm in the chaotic sea of influencer marketing.
San Francisco
Joined November 2008
When brands activate #influencer campaigns based on data-driven strategy, they win. Linqia is excited to partner with @tiktok_us & now, @Pinterest to deliver more insightful campaign strategies and impactful executions: https://t.co/1Rzk2qIqCs
#influencermarketing #creators
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Read our VP of Marketing @sarahfruy's list of the top 5 ways influencers can monetize their brand in her recent interview with @AuthorityMgzine
https://t.co/arfWf3RZ2a
#influencermarketing #creatoreconomy #careeradvice
medium.com
An Interview With Candice Georgiadis
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Linqia's VP of Business Development Drew Weicker discusses how being a TikTok Marketing Partner gives our clients direct access to TikTok inventory, campaign activation mechanisms, and more robust campaign analytics. #influencermarketing #creatormarketing #tiktok #influencers
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Linqia is now an official @TikTok Marketing Partner. By becoming a partner, Linqia has direct access to the Creator Marketplace, elevating the creator selection and campaign management experience for brands. https://t.co/P9RrBPyvf7
#influencermarketing #tiktokpartner
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At Linqia, one of our core values is "data wins". To that end, we are thrilled to share that our VP of Marketing @sarahfruy is joining the @aic_tweets as a Professional Advisor to support their Data Science & Creator Economy mission pillar. #influencermarketing #creatormarketing
Member Spotlight "The best thing we, as marketers, can do is develop systems to make #datadriven decisions. Experimentation allows you to make safe bets & uncover signals when something goes wrong." — @sarahfruy, VP Marketing @linqia, AIC Member Advisor https://t.co/1lrphE9ern
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@linqia Taps Former Pantheon Sr. Director Sarah Fruy as VP of Marketing and Announces a Company Rebrand https://t.co/YhFbrWi3bx
#martech #marketing #Technology #Linqia
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Today we hit the refresh button on Linqia. Meet our new VP of Marketing, @sarahfruy who led an incredible rebrand initiative that launches today. Dive in and see what we’ve been up to: https://t.co/BaCGUEgTm9
#rebrand #calminthechaos #influencermarketing #creatormarketing
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If you thought adults 50+ aren't on TikTok, think again. See how we partnered with @Bayer to go viral with a new song we call "Teach Me How to Gummy":
mmm-online.com
The campaign sought to tap into dance trends on the social media platform with the help of actor Alfonso Ribeiro.
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The time you spend with your team needs to be well-planned and intentional. Tune in to @sarahfruy’s #GitKon talk to learn how to make every interaction with your team more impactful.💥 Register now: https://t.co/St0fvOKwye Oct 11-13 | FREE | @GitKraken
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We are thrilled to announce that our Co-Founder, EVP Brand Strategy @mariasipka was named a Top Founder in the Advertising Space by https://t.co/xSgtfV0srA:
https://t.co/obNlODei8Q
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As part of @schick's new "Be You, No One Else Can" campaign, we tapped TikTok creators to answer the prompt "What is something people would be surprised to know about you". These influencers sparked a social conversation & helped drive 9 billion views for the hashtag #SchickAsks
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This One A Day Prenatal Multivitamins influencer activation put a megaphone in the hands of authentic voices of pregnancy-planning influencers. The program resonated with family planners, garnering 4.6X higher engagement rates than Linqia’s CPG, Vitamin & Supplements Benchmark.
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Influencers can be a powerful force for good. We recently launched an inspiring activation with @myriadgenetics, where influential female voices used their platform to educate the social media world on how to assess and detect risk of breast cancer:
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“Marketing For Your Future” interviewed our co-founder @mariasipka about #influencermarketing trends and best practices for managing campaigns. Watch the recording: https://t.co/BG9oDdTI2R via @DailyAdBrief.com
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“With putting shopping right on the home screen of @instagram, this further confirms the trend that social commerce is becoming the new e-commerce.” In a new @Adweek article, @linqia Head of Brand Strategy, Keith Bendes, gives his take on the future.
adweek.com
The ecommerce destination debuted in July, followed by the TikTok clone feature in August.
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How can you supercharge your influencer marketing strategy on Instagram? Download our new Instagram 201 Guide to learn tips and tricks to master the latest features including Reels, IGTV, Stories, Live and more!
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In our sixth episode of the Linqia Live Expert Series, we were joined by @dougchavez, EVP of Digital Commerce & Media - North America at @GeometryGlobal, to learn insights around shopper marketing, how it's changed and how to embrace the future.
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How are marketers shifting their influencer marketing efforts during COVID-19? We sat down with @MediaPost to share the successes of our recent campaign with @FosterFarms where we activated influencers to drive usage by featuring new, tasty recipes.
mediapost.com
With more people cooking at home, Foster Farms decided to use influencers for "recipe inspiration."
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In our fifth episode of the Linqia Live Expert Series, we were joined by special guest Mike Raspatello, President and Co-Founder of October, an Anheuser-Busch & Condé Nast joint venture. Watch the highlights below!
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