Booyah! 1400% revenue growth for Urban Rest with Agentforce. 🚀 .Their AI agent chats 24/7, speaks in brand voice, and solves 30% of support tickets. Less burnout, faster onboarding, happier guests. “This is just the beginning.” – Jeff Baars 🎥

Sure, other companies say they have agents. But we built ours on a trusted, unified platform - @salesforce - so your AI is smart, secure, and truly helpful.

✈️ Let's go, Dreamforce! I can't spill anything. 🤫 But the line up of speakers, luminaries, and artists is jaw-droppingly awesome this year. #dreamforce

How cool to meet a real-life “Astro”-naut – @AnoushehAnsari. 🚀 - Global CEO of @xprize, champion of women in STEM, and all-round force for good. Oh, and she spent 11 days in space. No big deal. 👨‍🚀🌍.Thanks @NexusAustralia for an inspiring lunch on the @salesforce Ohana floor.

"100–500 agents per customer, front-office ready, in just 12 months.".In this Executive Conversations, I chat with Jane Beck @Slalom about launching #Agentforce, scaling fast and the future of #agenticAI

Chatbots? Basic. Co-pilots? Still learning. Agentic AI takes action — that’s what makes Agentforce different. It plans, reasons, acts — unlocking value with digital labor. Watch it in action:

It’s not an attention economy anymore - we’re entering a permission economy. In this new era, trust is currency. Brands won’t just compete for attention - they’ll earn their place in people’s lives. Agentic AI is a big part of that shift. @TheAustralian

Honoured to be shortlisted for @Mi3Australia's CMO of the Year! 🙌 Big congrats to Lara Thom from @guzmanygomez – my fam are huge fans. 🇲🇽 Missed the fun from Texas, but cheering from afar! Next up: @B2BMarketing CMO of the Decade awards.💥

“Your call is important to us” — until you’re stuck on hold for 15 minutes. In this demo, I show how @fisherpaykel is transforming support with Agentforce and their digital assistant, Will — who understands orders, predicts next steps, recognises images, and gets things done.

Remember when chatbots were more annoying than helpful? 🫠 Yeah. those days are over! Welcome to the era of digital labour, where AI agents don’t just chat, they work. Agentforce can onboard, triage, personalise, and solve - fast. Here's my take.

Excited to welcome @EranAgrios to Sydney for our Agentforce Financial Services Innovation Summit on May 20. We’re talking AI, contact centres & turning cost into growth. Hope to see you there. Register now (it’s free):

"There’s no filter—and that’s the point.".Every quarter, Marc @Benioff and the exec team share our strategy live with the whole company. No scripts. Just clarity. Check out the #Unfiltered podcast: chats about leadership, perfectionism, and letting go.

I was invited on The Growth Distillery podcast (via @TheMktgAcademy) with one rule: Be vulnerable & bring someone you trust. Enter Cat Bowe - my honest, heart-first teammate at @salesforce. 🎥

Sales teams love selling​ — not admin. That’s why our ANZ teams put Agentforce to the test. I’m all for being Customer Zero​ — if we talk innovation, we walk it. Now, AI agents handle the busywork​ — nurturing leads, coaching in real time, and cutting admin by 50%. #Agentforce

Sydney always sparkles, but Agentforce stole the show. ✨.Over 3 days, 4,500+ stepped inside, 21,000+ stopped to watch, and TripADeal’s AI agent ‘Rio’ crafted dream getaways - the energy was electric. Huge thanks to everyone who came & our ANZ marketing team! 💙.#Agentforce

The best leaders aren’t just decision-makers​ — they’re relentless learners. New Executive Conversations episodes coming soon with Keegan Bakker (Audata), Jeff Baars (Urban Rest), and Jane Beck (Slalom). They’re implementing Agentforce and seeing real, measurable ROI.

CEO Jason Paris has a vision: To make the leading AI-enabled telco on the planet. Ambitious? Yes. Achievable? With Agentforce, it’s already happening. We love their vision to become the leading AI-enabled Telco on the planet.

You + Agentforce were #MeantToBe. Open until 7PM tonight. 📍 Martin Place, Sydney. Open to everyone, this immersive Agentforce experience showcases @tripadeal Agentforce-powered agent, Rio, who helps attendees create their dream getaway. 🌴

Who says AI can’t roll up its sleeves? hipages Group’s AI agents are freeing up 200+ hrs per month, streamlining workflows, and unlocking ROI fast. The real win? Their customers, tradies, get more time to perfect their craft. Kudos, Jeremy Burton and team​ — true Agentblazers!

Trapped value is your biggest competitor — inefficiencies, bottlenecks and outdated systems drain growth. AI agents are the next breakthrough. How fast can you unlock trapped value? Explore with @geoffreyamoore in Executive Conversations: