Mi3 Australia
@Mi3Australia
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Mostly intelligent conversation for #Marketing, #Agencies, #Media + #Tech.
Sydney, New South Wales
Joined April 2019
‘With Mutinex, we’re making decisions with confidence at a speed we never thought possible’ – telco One NZ rings MMM changes and wins | #sponsored
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McDonald’s piles into influencers, anime, gaming, launches new burger with no ads, stops sales slide; top marketer wades into attention-brand-reach schism |
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Still trading like it’s 2014: Can publishers lead the programmatic reset? | @TheTradeDesk #sponsored
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‘Growing out’ of YouTube: 120,000 long-form TV, movie titles send ad-funded Tubi’s biggest audience – Gen Z and millennials – down retro rabbit holes and ‘vertical fandoms’ - News Australia completes “All Screens” masterplan | @newscorpaus #sponsored
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"If a company uses your data not just to flog you ads but to hike your prices and lower your service compared to other customers buying the same product, the exchange starts to look less like reciprocity and more like exploitation." #privacy.
mi-3.com.au
‘The advertising-funded "free" internet was always a fiction. Increasingly, the marketing industry acknowledges it. Since the first banner ad blinked into life on the Hotwired web page in 1994, the...
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Australian marketers swear by data and dabble in AI. Yet their patchy grasp of privacy law and reluctance to scale automation suggests an industry still playing catch‑up
mi-3.com.au
Australian marketers swear by data and dabble in AI. Yet their patchy grasp of privacy law and reluctance to scale automation suggests an industry still playing catch‑up, according to the new data...
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All Screens For All Australians: Why it’s time to rethink your video strategy, and look beyond blunt reach | @newscorpaus #sponsored
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Brand, demand and incrementality: Why and how agency-marketing relationships, KPIs and operating models must rapidly evolve | @Atomic212 #sponsored
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Ascential moves to fuse Warc-Effies databases to crack US market as marketing effectiveness brand-build pays dividend – but risks fracture amid conflicting evidence |
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"It's the kind of story tailor-made for satirical outfit The Onion, which Twilio co-founder and former CEO Jeff Lawson bought last year."
mi-3.com.au
Oracle founder and executive chairman Larry Ellison now holds controlling voting power over CBS following a merger between Skydance Media and Paramount Global, CBS's parent company.
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No text, no headline, no logo, no slogan – and why KitKat’s Cannes Lions OOH Grand prix didn’t need them | #Sponsored.
mi-3.com.au
P&G CMO Marc Pritchard, virtual professor Mark Ritson, System1, Analytic Partners and some of the world's top creatives are all saying the same thing: Consistency and craft in applying distinctive...
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‘700% outperformance’: Employment Hero and Salesforce bring B2C playbook to B2B, watch lead costs tumble, growth power – but diverge on in-housing vs agencies amid AI shift | @LinkedIn #Sponsored
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Follow the shopper not the funnel by unlocking the full OOH customer journey | @oOh_Unmissable #sponsored
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Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future
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#Martech isn’t just evolving—it’s mutating. @chiefmartec's Scott Brinker says agentic AI is tearing up the rulebook and rebuilding it in real time. Think the internet, but faster. 👉 Read the full Mi3 deep dive.
mi-3.com.au
Martech truth-teller Scott Brinker is one of the few insiders whose word is trusted by both the boardroom and the dev bench, thanks to a rare mix of analytical rigour and built-in bullshit detector....
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The future is direct: nurturing media through engaged audiences, not scrolling ghosts, as AI reshapes search | @newscorp #Sponsored
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Leading with curiosity: Nurturing growth mindsets in media teams | @Atomic212 #Sponsored.
mi-3.com.au
Everyone is stretched. But that’s when good leaders and curious teams come to the fore. Keep questioning everything, combine with people who are good at what you are not, and push beyond business as...
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Impact over impressions: Hard data shows 3x multiplier effect Australian brands can’t afford to miss | #sponsored
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Creators v ads and the attention v branding dilemma: Lessons from Alix Earle’s tie-up with soda challenger Poppi and Pepsi’s $2bn acquisition |
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