Keith Peiris
@keithpeiris
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Co-Founder @lightfld
United States
Joined March 2009
Salesforce stores information. Lightfield transforms it into action. Nov. It’s yours.
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The CRM should be where work gets done. Where you gain insights about where to go, what to build, how to serve customers better. Not just where information goes to die.
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Storage bin: You log a note after a call. Maybe. If you remember. Then hope you can find it later. Command Center: The moment a call ends, every detail is captured. Context surfaces when you need it. The system knows what to do next.
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Most people think CRM is a dumpster for customer data. A container that connects to every other tool just to do anything. That's not what CRM should be.
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.@lightfld is one of those tools that just exudes taste & delight and they are hosting a gtm/founding sales masterclass with @Kazanjy @GreylockVC in sf this thurs 11/6! don't miss out:
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Beginners move without thinking. Experts think without moving. Masters know what to ignore.
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VCs love celebrating startups that close massive enterprise deals. “Congrats on the 7 figure ACV.” But that mindset kills great products.
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@clairevo This is what we're building! We're almost to general access in a couple of weeks, but if you want to try it sooner, let me know. https://t.co/3fUWKUGJ4F
lightfield.app
Lightfield is a collaborative system built to help founders find, understand, and serve their customers faster than anything before it.
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We just shipped a robust tasks tool into our AI CRM. Naturally, we taught our agent how to use it. The experience of creating and managing tasks through natural language feels pretty powerful. Can't imagine manually creating multiple tasks ever again...
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Thanks for transforming your unstructured data into actionable business insights 🙏
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You've forgotten 70% of what your customers told you. The Forgetting Curve proves it: 50% of new info vanishes in 24 hours, 90% in a week. That call? The pain points, budget, timeline? Gone. CRM should protect your memory, not depend on it. The fix arrives in Nov. @lightfld
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It captures everything. Remembers everything. Acts immediately. The moment a call ends, the follow-up is drafted. QBRs prep in minutes. Churn gets flagged weeks early. Nov. -
lightfield.app
Lightfield is a collaborative system built to help founders find, understand, and serve their customers faster than anything before it.
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So we started over. CRM is mission-critical. And it's completely broken. Manual entry. Forgotten context. Dashboards that don't answer real questions. We built @lightfld to fix that.
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It doesn't matter how smart your AI is. If I gave you a 160 IQ person who knew nothing about your customers, they'd make terrible presentations. That's when we realized: context > capability.
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Tome was beautiful. It had growth. But everyone wanted it to create presentations for work with customers. We couldn't do that. Not because the tech wasn't good enough. Because we didn't understand their customers.
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We shut down a product with 25 million users. Why? Because it wasn't mission-critical.
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“With only one more integration…”
Salesforce $CRM announced a partnership with OpenAI to integrate its Agentforce 360 platform into ChatGPT The integration lets users query sales data, review customer conversations, and build Tableau visualizations directly through natural language $CRM is down 2% on the news
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Excited to share how we built a high craft AI-native CRM using @vercel AI SDK 5. @mejackreed and Nikita will share how they built fluid agentic chat UI and more... Also, we'll finally show our new product to the world. Thanks to @rauchg for the invite.
Lightfield is heading to @vercel’s Ship AI! Catch @mejackreed & Nikita Butakov on Oct 23 at 11:30 AM sharing: From Alpha to Action - how AISDK5 helped us build an AI-native CRM Come say hi 👋 → https://t.co/8FHGIN21xo
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