Austin Hughes
@austinh___
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Co-founder & CEO @unifygtm
San Francisco, CA
Joined December 2012
Ops has been a historically under appreciated function at startups. With AI and some of the tooling like n8n the right ops skills can deliver outsized impact. Some of the most valuable people at your startup will wear an ops hat going forward.
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At 22 I felt that personal independence was important and a quality that I valued in myself . At 31 I now believe that the purpose of life is doing things every day with people you love spending time with.
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i find this is very true. the people who write things down are 10x more likely to get the job done quickly and at high quality.
.@pmarca: "The person who writes down the thing has tremendous power.". In most companies, almost no one does it. If you can turn chaos into a coherent plan on paper, people will follow your lead, whether you have the title or not.
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Last Thursday, @ClariHQ and @Salesloft announced that they're merging. This is the perfect example of why the last generation of revenue tech failed. The most common question I get from investors is "why is the last generation of revenue tech failing? why will @unifygtm be
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Read more about how we worked closely with the @OpenAI team to test gpt-5, how it performed across evals, and how we built our free tool in our blogpost:
unifygtm.com
Discover how Unify is using GPT-5 to automate GTM research and deliver high quality leads with contextual signals at scale.
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We wanted to bring that magic to everyone which is why we launched the AI Lead Gen free tool on our website, powered by gpt-5. Just enter your company name and domain, and we will send you high quality, tailored leads and signals. Try our AI Lead Gen free tool today:.
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We rolled out our observation model in June and we have seen a ton of customer love in just a few short months. The most magical part is that the model is able to understand their business, figure out the signals they would care most about, and then detect them on any prospect -
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Our thesis is that go-to-market is fundamentally a search problem: find the people and companies that have a problem your product uniquely solves. With AI, we are able to run this search at scale with humans in the loop to forge meaningful connections where it matters.
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GPT-5 is now available to all of our customers in @unifygtm. The Observation Model that powers AI research in Unify is also now available for free for anyone to see the power of it
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RT @HeggieConnor: GPT-5 from @OpenAI is live and powering Unify’s Observation Model and AI agents today. We’ve worked closely with OpenAI….
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read more about our work with Perplexity here:
unifygtm.com
Perplexity grew pipeline by $1.7M in their first 3 months with Unify
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Perplexity used @unifygtm to book 80+ meetings in 3 months without a single BDR. we'd love to help your revenue team do the same. s/o to @perplexity_ai and @jennysvng for being incredible partners
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your competitive advantage is all the things that you do to operate efficiently & thoughtfully internally that no one sees externally. thoughtfulness can turn ideas that don't seem special into genius ones.
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RT @unifygtm: thank you @johncoogan @jordihays for having us on @TBPN. @austinh___ is no @tylercowen, but at least we got you something fr….
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announced @unifygtm's $40M series b yesterday. some highlights:. 1/ went on @tbpn.2/ @unifygtm got into a fight w @n0w00j and went viral.3/ @im_roy_lee followed me.4/ spent $10k on cameos with b list celebrities.5/ booked a stupid number of sales demos
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series B is cool and all but have you ever noticed how good @johncoogan and @jordihays's hair is?. thanks for having me on @tbpn.
IN NEWS: @unifygtm has raised a $40M Series B led by @BatteryVentures. "In early '24, even as a seller, the best thing was to adopt AI to automate tasks." - @austinh___. "Our observation model gives memory to AI, creating a flexible context for better decisions.". "It basically
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I’m joining @tbpn today at 130pm PT. my dad told me he's proud of me for the first time since I got a job at @tryramp. see y'all soon 🫡.
Morning. On today's stream:. – Takeaways from the Windsurf chaos.– Jensen meets with Trump, Nvidia gets China access.– Richard Mille and the accidental pricing theory.– Apple bets $500M on rare earth magnets.– @zck (Lewis-Burke) on selling H200s to China.– @BrianVenturo.
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A huge shoutout to @alexrkonrad and @UpstartsMediaCo for telling our story for this launch: Sharing our blog post here:
unifygtm.com
Unify raises a $40M Series B from Battery Ventures, with participation from OpenAI Startup Fund, Thrive Capital, Emergence Capital, and many others.
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