John Chao
@johnychao314
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Ex-LinkedIn data scientist. Co-founder & CEO of Tresl. Believes in making data more human and bringing compassion to analytics. #Shopify #TreslSegments
Joined December 2012
A few tips for first time founders trying to launch a product with Meta ads: 1. Pick a product that is visually compelling to demo. 2. Pick a product with a big TAM. 3. Pick a product that "works" within minutes/seconds, not days/months. 4. Pick a product where you are the
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Powerful consumer analytics aren't just the cornerstone of effective targeting. They're essential to charting a profitable path through an uncertain future 🛣️ Just ask the inclusive beauty brand @livetinted. Even amid the chaos of the pandemic, Live Tinted still knew exactly
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How do you identify the perfect product to drive a second purchase? The answer’s in the data. We teamed up with @loandsons and @getpostpilot to test the data using direct mail. The results? 7x and 10x returns on two customer segments and accurate second purchase predictions
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Good morning! Especially to those who are counting down the days to BFCM. T-minus 36 days to go!
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Reminder: The longer it’s been since a loyal customer has purchased from you, the more likely they are to churn. Here are a few examples of personalized win-back strategies you can use to reignite their interest in your brand: Send a personalized email from the founder/CEO
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So how does @softservices execute their marketing campaigns so well? 🤔 John Chao, Co-Founder & CEO of @treslco, explains how Tresl Segments work by letting you focus on scaling while they do the data work for you. 🚀 Listen to the episode here: https://t.co/02Rmr2Tobc
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A lot of your retention marketing problems can be solved by simply sending more messages. Add 1 more sms or email to your flows. Send 1 more campaign for your sale. Remember, some customers need longer to consider a purchase. Especially with higher price points.
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Reaching customers on a personal level isn’t as simple as looking at a spreadsheet. When you want granular insights, you need more robust segmentation. That’s the issue our clients at @softservices faced. Their spreadsheet-based system couldn’t deliver deep enough customer
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Quick reminder to check in with your loyal customers soon if you haven’t yet. Whether it’s a small discount or a simple ‘thank you’ note, a little regular engagement goes a long way.
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Work for a cause, not for applause. Remember to live your life to express, not to impress. Don’t strive to make your presence noticed, just make your absence felt.
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Every year, we release our BFCM insights report to guide Shopify merchants on effective strategies that have worked in previous years. This year, we analyzed 140+ paying stores that generated over $21 million in total revenue and placed 210K+ orders. Here are some of the
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What’s the trick to launching a successful loyalty program? Understanding what your top customers care about. That’s what Australian fashion destination @StFrock aimed to find out. Their existing email automation platform offered some segmentation features, but St. Frock wanted
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How do you identify the perfect product to drive a second purchase? The answer’s in the data. We teamed up with @loandsons and @getpostpilot to test the data using direct mail. The results? 7x and 10x returns on two customer segments and accurate second purchase predictions
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You need to know what makes your customers tick. This may seem like a “Well, duh” moment, but you’d be surprised at how many brands completely miss this opportunity. Understanding what your audience likes will determine if your product strategy works and makes money. For a
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