We built MANSSION from an idea to 8-figures in 3 years without taking outside money. And now we’re repeating that with 3 other DTC companies. Here's the formula we followed, and the lessons we've learned:.

“We did $100k from email last week!”. Great but was that $100k from healthy, sustainable comms?. Or was it from 4 back-to-back discount blasts?. There’s a difference. Short-term email revenue feels good but it can nuke list health and long-term margin if you overdo it. We’ve.

RT @Ferastotle: Getting our first $2k retainer felt better than getting our fifth $20k retainer. When first starting a business, everythin….

Every email you send to a subscriber is a reminder for them to cancel. With subscription businesses, you’re not just sending content, you’re managing risk. Too much noise? Canceled. Too many promos? Canceled. Too little value? Canceled. The best subscription brands walk a.

Yotpo is retiring their Email & SMS tools. So what’s next?. A few of our top-tier partners are offering serious incentives to help brands make the switch. My agency, New Standard, is here to help quarterback the migration. From strategy to execution, we’ll make sure you’re.

We’ve built a reputation in DTC for one thing: world class retention. Not paid media. Not SEO. Retention Marketing for 8- and 9-figure brands. But our strategists aren’t one dimensional. They understand eCommerce holistically. Because you can’t master retention if you don’t.

RT @Ferastotle: Business is, at its core, a sport. That’s why I’m a huge fan of the “Mamba Mentality” by Kobe Bryant. In Bryant’s words,….

Let’s talk startup vs. 9-5 risk. Everyone says building a startup is risky and statistically, they’re right. • 90% of startups fail.• Only 4% ever hit $1M+ in ARR.• Only 1 in 200 make it past $10M. But here’s the flip side:. In a 9–5, one decision from someone you’ve never.

RT @Ferastotle: Pumped to run it back with the one and only @AaronOrendorff 🔥.

AI is going to eat certain jobs, fast. First the easy stuff, then the average stuff. But for people who already know what they’re doing? It’s a weapon. It amplifies instinct, speeds up output, and reduces drag. You still need the taste, discernment, and hard-earned reps. AI.

You’d be shocked how many 9-figure brands have no idea what they’re doing in retention. • Flows untouched for a year.• No segment strategy.• Promo after promo.• No revenue targets or CLV tracking. But because they are doing so many other things right, they get copied. What.

Most founders don’t realize it, but every business lives on a spectrum:. Highly commoditized ↔ Highly tailored. Commoditized:. • Competing on price.• Easily replaced.• High volume, low margin. Tailored:. • Deeply differentiated.• High switching cost.• Lower volume, high.

RT @Ferastotle: This ONE adjustment to our early core hires would’ve optimized us by 80%. We got a lot right early on, but here’s how we s….

Even when the revenue is up, the team is great, the business is smooth. Your brain still goes: “What’s about to break?”. That’s founder life. You’re always looking for cracks no one else sees. The trick isn’t turning it off. It’s learning how to live with it.

“We drove 50% of revenue from email!”. Cool… but let’s break that down. If 90% of it came from campaigns you’re probably not driving real retention. You’re just over-relying on promos. Healthy email revenue looks like this:. • Flows do a lot of the heavy lifting.• Campaigns.

Most brands launch subscriptions to fix LTV. But a bad product in a subscription just makes people churn faster. Now you’re annoying and forgettable. If the product isn’t worth coming back for, locking someone in just accelerates the fallout. Fix the experience first, then.

The best operators move fast - but it never feels frantic. Their Slack isn’t chaotic. Their team isn’t burned out. Their days aren’t spent “catching up.”. Fast is good. Frantic is bad. There’s always frantic times, it shouldn’t be the norm. Build systems that move quickly.

A lot of subscription brands don’t lose customers to bad service. They lose them to silence. The product was fine. The experience was fine. But nothing happened after the first purchase. No moment. No connection No reminder you appreciate them. People don’t always churn.

RT @Ferastotle: Owning a brand and an agency has paid dividends. As a brand owner, I understand deeply what our agency clients are experie….

Most agencies are glorified consultants. Ours isn’t. I’m not just an agency owner. I built a brand. With my own money, team, and stress. A lot of our agency did the same. Brand side first. Agency side second. So when we advise brands, it’s never “here’s a deck.”. It’s:.

RT @Ferastotle: For those of you who know me. you know I LOVE to read. Here's 3 recent books which I really enjoyed:. Unstressable.Gettin….