2025 has kept brands on their toes — you’ve felt it, we’ve felt it, and we’re all living it. ⁠.⁠.We surveyed 600+ DTC leaders to find out how brands are navigating the chaos this Q4, and partnered with Keen Decision Systems to bring you these results.⁠. Swipe for a few key

Are you treating new and returning customers differently in your marketing strategy? It's important to have distinct goals for each group. Using tools like Elevar can help differentiate between net new and returning customers, especially for brands with high levels of returning

The most fun image & video creation tool in the world is here. Try it for free in the Grok App.

Focusing on acquiring net new customers is our main goal at Google. For CPG clients with a high percentage of repeat buyers, optimize your efforts towards net new conversions. Aligning conversion goals to target net new customers ensures that the algorithm focuses on reaching new

If Google Ads tells you 90% of your conversions are from new customers—you’re probably being misled. This episode, we chat with Pilothouse’s Dougie, who exposes one of the biggest attribution errors in digital marketing: Google’s cookie‑based misreporting that makes you believe

Long video ads dragging on? Most people decide in 3 seconds if they’ll keep watching, so ads that hide the product or key message past the 15-second mark are losing attention fast. Quick, clear hooks that show the product immediately outperform the suspense-builders!. Want to

Are you just throwing spaghetti at the wall with your ads? The real problem isn’t too much content—it’s no follow-up. Without a clear through line, even winning ads aren’t being recreated thoughtfully, making sustainable growth impossible. Listen to today’s ep of Ad-venturous

Is your ad account stuck in a creative rut? On today’s episode of Ad-venturous, Aves points out that relying only on branded statics or pure conversion ads just won’t cut it anymore! Balance between identity-driven content and conversion-focused creative is the secret to scaling

Why do subject lines like "Trending," "Best Sellers," and "Just for You" resonate so deeply with consumers?. In this episode of TWBERP, Jordan explains how these phrases tap into the power of curation—showing customers that you understand their needs, even if it’s machine-driven.

Want to boost your email performance? 📈. Dynamic content like "recently added" is proven by consumer psychology to catch attention! Why? People crave newness, so showcasing fresh products can seriously improve engagement and sales. 🤝💰. Listen to the latest TWBERP ep for more:

Why use a random hero shot when your customer has already shown interest in a specific product? 👀. In today’s episode of TWBERP, Jordan explains why leading with the exact product they clicked on is key to re-engaging and driving sales—no wasted opportunities. Check out the ep:

What’s the best way to build social proof BEFORE investing in ads? 🤝💰. @mirafertility started with organic product seeding in Facebook groups, growing a loyal community of 18K women who became genuine brand ambassadors. Social trust can’t be bought, but it can be earned. Hear

Want to drive growth through product innovation? 📈. @mirafertility CMO, Katherine Sakovich, explains how new hormone tests fueled their brand's momentum, making each launch a game-changer. The secret was actually listening to consumer demand and creating products that truly

RT @EricAlanDyck: First podcast in my new studio is CMO of Meta. What should I ask him??.

How much can AI really help with customer support? 💬. Katherine Sakovich, CMO at @mirafertility, shares how AI now handles 30-40% of their support tickets—often outperforming human agents. With quicker responses and higher satisfaction, AI is helping Mira scale customer service

Is your agency’s automation a help or a hindrance?. Ask your agency how they balance automation with manual control. Too much automation? You’re likely leaving money on the table. A solid blend of both ensures efficiency and optimal results for large catalogs. Learn more from

Is your agency truly delivering? 👀. It’s all about what you’re spending on. To spot a contender from a pretender, start with a simple audit: pull your search term report. Are your top spenders aligned with the right keywords? If not, it’s time for a deeper dive!. Learn more from

How do you make Amazon sales work for you? 💰. In this episode of AKNF, we dive into why having Amazon experience matters. From understanding sales strategies to niche keyword targeting, it’s more than just setting up your listings – you need someone who knows the platform's

Running sales in Q4? Keep it simple! ✅. In this ep of Ad-venturous, Aves explains how evergreen “save up to X% off” ads can be your best friend during flash sales. Pre-test, keep it consistent, and turn these ads on/off as needed to drive conversions without the headache!. Check

Got your Q4 marketing calendar ready? 😅. If not, you’re leaving money on the table. In today’s Ad-venturous episode, Aves argues that not having a detailed calendar is like sailing a pirate ship without a map. Don’t get caught off-guard! Get organized or risk losing big. Listen

Why are you paying for eyeballs when you could earn them for free? 👀. In today’s episode of Ad-venturous, Aves shares how stocking the pond — building brand interest before Q4 — can save your budget and change the way you approach Black Friday. Prepped brands win big, without

Is your headline hitting the mark? In today’s ep of TWBERP, Jordan shares a key insight: too many DTC brands miss the mark by not speaking directly to their customer personas. Whether it's for emails or landing pages, ensure your headlines are clear, concise, and relevant to your