RIGHT on the water. There's nothing worse than a stuffy hotel conference room. Or "bagged" or premade lunches. And there's nothing better than the San Diego sun in the middle of Sept. We are just 16 days away. 80% sold out of tickets (Just down to 5 agency tickets)

I didn’t know — was called em dash or the word delve till AI.

RT @yojimmykim: RIGHT on the water. There's nothing worse than a stuffy hotel conference room. Or "bagged" or premade lunches. And t….

92% of consumers are more likely to buy from brands that remember them. That’s the power of personalization in email marketing. When your emails make people feel seen,. You’re not just another brand in their inbox. You’re a brand they trust. People think personalization is.

RT @jordanhaswings: I'm talking about how to grow subscription CPG brands. i've spent at least $100m on meta ads for subscription brands. I….

Oh and a 10 minute standup by @NotZainAgain!.

Learn more at I hope to see you there.

RT @CommerceRound: San Diego is almost sold out! 🌴. If you’ve been waiting to grab your ticket for Commerce Roundtable San Diego, now’s the….

Your packaging is your second website. A lot of brands design their unboxing like a nice to have. But it’s a marketing channel with 100% open rate. Here’s what you can include to help bring them back for more:. 1. A handwritten style note with a referral code. 2. A QR code.

If you enjoyed this breakdown, please like, share, comment, and retweet!. @ecomchasedimond and I send a daily newsletter focused retention marketing, specifically in email and sms marketing for ecommerce. We have 12 more found here:

Data isn’t just numbers, it’s the key to understanding your customers and delivering experiences they actually want. By leveraging zero, first, and third-party data strategically, you can build stronger relationships, improve marketing performance, and drive long-term loyalty.

Best Practices for Leveraging Data in Retention Marketing. 1. Strategize Segmentation: Use data insights to create targeted customer segments for more relevant marketing. 2. Collect with Purpose: Avoid overwhelming customers with excessive data requests, every data point should.

Compliance Considerations: Navigating Privacy Laws. Like we always say, with great data comes great responsibility. With increasing scrutiny on data privacy, the major thing is to ensure you're using customer information safely. Key regulations include:. • GDPR (General Data.

While third-party data can help you expand your reach, it comes with privacy concerns and compliance challenges, especially with laws like GDPR and CCPA. How to Use Third-Party Data Effectively:. - Audience Expansion: Use lookalike audiences to find new customers similar to your.

Third-Party Data: Broadening Your Horizon. Third-party data is collected from external sources and aggregated by data providers. Examples include:. - Demographic insights from data brokers.- Lookalike audiences on platforms like Facebook.- Industry-wide behavioral trends

With first-party data, you can identify trends, segment audiences, and execute highly effective marketing campaigns. How to Use First-Party Data Effectively:. - Behavior-Based Segmentation: Group customers based on their browsing and purchase history. - Abandoned Cart.

First-Party Data: Observing Customer Behavior. First-party data is collected through direct interactions your customers have with you. This includes:. Website behavior (pages visited, time spent, actions taken).Email and SMS engagement (open rates, clicks, responses).Purchase

Unlike other data types, zero-party data comes straight from the source, making it highly accurate and actionable. How to Use Zero-Party Data Effectively:. - Personalized Email Campaigns: Send tailored product recommendations based on stated preferences. - Loyalty Programs:.

Zero-Party Data: Directly from Your Customers. Zero-party data is the most transparent and valuable type of data because your customers voluntarily share it with you. This includes:. • Preference forms.• Purchase intentions.• Survey responses.• Quizzes and interactive content

Data is the foundation of every successful retention strategy. But not all data is created equal. Today, I want to share the differences between first-party, zero-party, and third-party data and why it's crucial to making informed decisions, personalizing customer experiences,.