ISBA
@ISBAsays
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ISBA represents UK advertisers. We influence necessary change, speaking with one voice to all stakeholders including agencies, regulators & platform owners.
London
Joined March 2010
ISBA is mainly on LinkedIn these days - visit our LinkedIn page for our latest news -
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‘I need to continually reinvent who I am’: @petermarkey on becoming ISBA president @ISBAsays’s new president and @BootsUK CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role
marketingweek.com
ISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
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‘Advertised emissions’ won't help our industry to reach net zero - See the joint op ed between @isbasays @ad_association and @The_IPA -
campaignlive.co.uk
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Team ISBA had a great afternoon supporting the @TheMarketingSoc @SU2CUK Sprintathon! You can find our more and donate here https://t.co/JlQRURseZU
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Agencies come on board with Influencer Marketing Code of Conduct as @ISBAsays and @IMTB_HQ join forces - https://t.co/V0xdKCWVes
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Calling all @ISBAsays members. Don't miss your chance to hear @KNelsonField break down the #attentioneconomy and provide valuable insights that you can adopt into your media strategies. Registrations are still open https://t.co/2OUpkAjjRG
#amplifiedintelligence #advertising
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ISBA's Head of Media, Performance & Effectiveness @clareob and Director of Agency Services Nick Louisson have both been taking to the stage @ProcureConeu They are very happy to chat all things marketing so be sure to say hi if you are there! #procurecon
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60+ organisations from the ad industry and across civil society call on brands to stand their ground during Pride Month. #TransPeopleBelongInAds #LGBTQIAPeopleBelongInAds #LGBTwiththeI #Pride2023 #advertising #PrideMonth
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.@ISBAsays, @ad_association, @The_IPA & @Kantar have revealed the findings of the 2nd #AllInCensus which had nearly 19,000 participants. ➡ Check out the key findings & find out more about All In at https://t.co/uwPLkNwSTK
wfanet.org
The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
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The special offer on ISBA President's Lunch 2023 seats has been extended. Until Weds 7 June, buy a table of 10 and only pay for 9 places. With hundreds of marketers in attendance, the Lunch, is a highlight of the annual advertising calendar. Book here 👉 https://t.co/cJBujMHOaY
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The digital shelf is the online experience and interactions consumers have with products as they research, compare, and purchase online, including on retail sites. We’ve partnered with @Entropyconsult to develop the following guide on this hot topic. https://t.co/zyXeB7AC27
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Privacy Enhancing Technologies (PETs) are a relatively new concept. This short guide by @Kepler_emea provides a simple explanation of Clean Rooms to support your conversations with partners and suppliers. https://t.co/ZF8VAp4BEt
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Great to have @Samsung_Ads on board as Sponsors for ISBA's President's Lunch on 4 July. Our early bird offer on seats is running until 31 May - https://t.co/lhNdD49XaA
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We highly recommend the new Casting Brief Template from @The_IPA with input from us, @APALondon and @ISBAsays.
We’ve been working with @APALondon @EquityUK & @ISBAsays to develop a new Casting Brief Template for members, which aims to encourage diverse & inclusive casting and authentic on-screen portrayals. For more info and to download the interactive template: https://t.co/z0IP9CYk2K
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Phil Smith, Director General of @ISBAsays: “Many sources of data are unreliable and focused on short-term results. There is a need to go back to basics and look, in a holistic way, at how people are consuming media.” #MediaTelco2023
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Our panel is discussing how to crack cross-media measurement - @Thinkboxtv, Origin, @DLGroupMedia, @NatWestGroup and @Finecast @GroupMNexus are live now at #Media360
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Do you want to support UK advertisers and help change the industry for the better? We're on the hunt for a Head of Agency Services. See the full job spec here: https://t.co/MqgK7hxXW4 and send your CV to recruit@isba.org.uk
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The results of the 2nd All In Census are out! The UK's industry-wide survey revealed some key statistics on diversity & inclusion in the advertising industry. Read more on our new All In website: https://t.co/roHc8lUKKm
#AllInSummit2023
@The_IPA @ISBAsays
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The @ASA_UK Annual Report looks back on 60 years of advertising regulation and how @ASA_UK have evolved and are continuing to respond to legal, societal and technological change. It highlights the importance of the work the @ASA_UK do and the self regulatory system.
Our Annual Report is out now! Looking back at six decades of independent UK ad regulation, right up to our cutting-edge use of technology to regulate online. https://t.co/KPEOH98OB1
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One year on, has the Pitch Positive Pledge changed adland behaviour? @The_IPA @ISBAsays @motherlondon @VaynerMedia @RAPP_UK @TheRedBrickRd @creativebrief @petermarkey
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