Entropy. Modern Measurement & Marketing.
@Entropyconsult
Followers
115
Following
227
Media
86
Statuses
410
Our client side, agency & data science experts work in partnership with brands to accelerate their growth. We are an @ISBAsays partner
London
Joined May 2017
We bring client-side marketing expertise, radical transparency, and a challenger mindset to MMM – powering faster, sharper P&L decisions. 👉 https://t.co/AOlYpS4FWM
0
0
1
Well, we realised Entropy went a year without a blog about AI. Instead they covered topics like: 📉 What really happens when we stop advertising? 📈 How to make cross-channel attribution as actionable as possible? Read the full list below. https://t.co/w2NFyZed0k
0
0
0
Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans. That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.
0
0
0
We’ve been looking back at another momentous year in the world of measurement, marketing and commerce. And we’ve compiled a top 5 of Entropy’s most read blogs, to get a feel for what was really resonating with people in 2024. https://t.co/KcDAyfOD0N Have a great festive break.
entropyconsulting.io
This blog lists Entropy's 5 most read articles of 2024, including the hot topics of retail media, marketing measurement and influencer impact
0
0
1
Thanks for the coverage in @_amritvirdi @MarketingWeekEd. I'm glad also my comment resonated as the title of the article: "it's time for influencer measurement to grow up". I mention some of the solutions also. 👇 https://t.co/QDVLTPnsjh
marketingweek.com
Measuring influencer ROI may be new territory for many brands, but are they missing a trick by failing to see creators as a brand building channel?
0
2
4
If you work in marketing, commerce or measurement and want to be added to one of the fastest growing BlueSky starter packs for these areas let me know and I’ll add you in. 👇 https://t.co/5JLw6YexHQ
0
1
1
We no longer post on X. You can find us on BlueSky here. 👇 https://t.co/3743ti1p05
0
1
1
Alex Tait is quoted in @MarketingWeekEd today discussing how brands can set their organisations up for success with retail media. He discusses the “need to be working increasingly cross-functionally in order to get an accurate view of its incremental impact via MMM”.
With retail media on track to surpass £7bn in ad spend by 2028, Kellanova, Karo Healthcare and Henkel discuss team structures and sourcing budgets https://t.co/UyOTmXTrqW
0
1
1
Thanks to @JN_BrandsGroup for the invite to talk to your members. As we head into peak season for many brands we discussed how you can measure and optimise for incremental sales on Amazon. https://t.co/5sHP7HYxiD
0
0
2
Join us on September 12th with the advertiser trade body @ISBAsays to hear how brands can measure and optimise Amazon for incremental sales. 👇 https://t.co/LosQbW2GMB
0
0
0
Our Founder Alex is quoted in The Drum today commenting on Elon Musk's lawsuit against Unilever, Mars and the WFA over what he is describing as a 'boycott' of X / Twitter over the last few years. https://t.co/Al8DUY478j
thedrum.com
0
0
0
A week on from Amazon Prime Day, how did your Amazon sales do? What proportion do you think were driven by your media spend vs discounting activity? Find out how you can quantify the impact of 🖼 Media 💸 Discounting 🌤 Seasonality 📈 and more. 👇 https://t.co/5sHP7HYxiD
0
1
0
Our latest blog seeks to demystify the quickly developing world of retail media, define its disparate strands and also provide some pointers as to how brands can maximise the opportunity. 👇 https://t.co/dOLTLG9m7H
entropyconsulting.io
This blog demystifies the quickly developing world of retail media, defines its disparate strands and also how to maximise the opportunity.
0
0
1
We know some consultants that might be able to help ...
Entropy Entropy No escaping That for me
0
0
3
Entropy Commerce has seen a significant shift in DTC-focused brands moving into B2B and wholesale this year in order to expand and grow their business. We examine this trend and the drivers of this shift in our latest blog. Read here 👉 https://t.co/fLzgtwmMnP
0
0
0
Entropy MMM is delighted to have worked with @ISBAsays on "Measuring Digital Advertising in 2024: A Guide to Cross-Channel Attribution" to address one of the biggest issues and opportunities facing many advertisers as we head into 2024. Get the guide 👉 https://t.co/7WZUWJe8ko
0
0
0
Read our latest blog for 3 quick tips for making sure you're in as good a place as you can be for the #BlackFriday and #Christmas madness. Read the full blog here 👉 https://t.co/ESdHLU9bNC
#DigitalMarketingStrategy #ecommerce
0
0
0
New blog article Ecommerce Audit: Getting Ahead With Planning For 2024 Read this blog to find out how an ecommerce audit can help, and what a basic audit should include + 3 key tips! Written by: Jim Clear, Director at @Entropyconsult Read here 👉 https://t.co/TfOJyO7489
0
2
2
Increase your media effectiveness by up to 15% with our cross-channel measurement solution: Dynamic Marketing Mix Modelling. Find out more. https://t.co/AOlYpS4FWM
0
0
0
Thanks for inviting us to judge at the ecommerce awards IMRG and eCommerce Expo. Congratulations to all the winners! 👏👏🎉🍾
0
0
0