
Lukas Tanasiuk
@igobylukas
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Founder @ https://t.co/d0BnhxJCpx Co-Founder @ https://t.co/iGnlCGKGfc
Vancouver
Joined December 2022
šØ EXPOSING NOSTRA. AI šØ. We have exposed some pretty nasty grifts in this space, but Nostra reigns supreme above all others (by a fair margin). Since we have >30 min video and an intensive Notion document (linked at the very bottom of this post) I am going to just highlight
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People don't quite yet understand the impact of having a next-level search experience on their site. Context for the user without manual intervention from your team, and it gets better every day. The examples are endless and the impact is hard to express, especially at scale.
A shopper searches for āUggs.ā. You sell furry boots. They get a blank screen. Now your merch team has to:. ⢠Spot the failed search.⢠Add āUggsā to your synonym list.⢠Pray it doesnāt happen again. This is how legacy search works. It puts all the pressure on you. Most.
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And then partnered with me⦠and now we will eat all these overpriced/clunky toolsš“.
I once paid $15K a month for a search feature on a brand doing $2M in revenue. That was the moment it broke for me. The cost made no sense. We werenāt profitable, and we were burning $180K a year just to power a search box. So I built a search engine from scratch.
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Not all visual search is created equal.
Fun fact: We never planned to build a visual search platform. It was a hard no for a year. We didnāt want to resell Google Vision. Itās expensive. Itās complex. Most image search tools rely on file feeds, which means delays and more work just to stay current. We only.
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ššš.
On Friday morning I talked to @danielpatricio about the complications of reflecting discounts and price testing with search/discovery platforms. Price sorting and filtering totally falls apart on brands generating 8,9, even 10 figures. So we decided we'd ensure 'first party'.
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RT @0x15f: Iāll be honest. The toughest technical challenge Layers faced early on was⦠our search engine. Or rather, someone elseās. Weā¦.
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RT @0x15f: Something that surprised me when I started working with Shopify stores is how little time big brands spend optimizing the orderā¦.
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šØ.
@niksavvidis @0x15f Weāre launching uselayers . com . Itās enterprise level merchandising/image search. Think Algolia/Constructor/Searchspring at a fraction of the cost while doing some pretty cool things they canāt. We should all link up for a call @0x15f :).
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Since agreeing to come on and co-found Layers with @0x15f, I have been viewing ecom sites from a different lens. Trying to search for products and hunt for similar items on a standard site (as in, without Layers) just feels old and clunky all of a sudden. It reminds me a lot.
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Layers(dot)com š.
According to McKinsey, 20% of SKUs typically drive 80% of sales, which means 60 to 80 percent of your catalog gets ignored. Thatās a silent killer in most ecommerce stores. Hereās what happens:. ā High-potential products get buried 4+ clicks deep. ā New arrivals never show up.
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We only had like 25min for this pod so I crammed as much value as I possibly could in there. Great listen for any Shopify operators who are curious about site speed. Hope you learn something! . Shoutout my @RoarkRevival shorts drying on my pull-up bar in the background š.
new pod live hosting my friend lukas. runs a masterclass on page speed optimization for ecom. its the most overlooked thing but the most high impact. you'll learn . how any software that says it can increase your page load speed by plugging it in is a scam. how milliseconds
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Perspective. The last business I co-founded before The Nice Agency was a brick and mortar business with 10+ amazing staff. We were one of the fastest growing new businesses in the city and were quickly a top 3 player in our niche. I was deeply depressed, also had an eye.
Being a solopreneur sounds cool until you realize youāre basically a stressed-out hermit with no social skills. Iāve been thereāsix years of grinding alone, thinking I was living the dream. What I actually got? Anxiety, stress, and an eye twitch that made me look permanently.
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