2nd Business Session: A roundtable discussion with 3, local, business leaders on How to grow, manage and enjoy your business. We will be joined by @Kathryn Hughes of Kayak PR, Sam Page of @hello7dots and Monica Bradley of MB Associates. Free to attend ➡️ https://t.co/jxSH7kvNLH

Signing off with @Rylan chatting authenticity, only working with brands he loves and how he absolutely ‘cinched it’… #fom23

After a quick lunch, we’re back listening to @josepheglover, Claire Ferreira, @areej_abuali chatting the rise of marketing communities⬆️ Key quote: ‘only build a community if you actually need one, otherwise build a sales channel 👀’ #fom23

1. Ugly works! Not ugly people, transgressive & surprising video. 2. Create urgency. 3. Give your brand a face: use humanity to transgress. 4. Interactive video. 5. Surprise the audience. 💥

Next up? Lawrence Green & @CraigInglis discussing how creativity is the biggest multiplier of ROI within our control 👀 #fom23

6. Say it with more than advertising. 7. Say it for longer. 8. Say it distinctively (Turns out there was only 8…)

We just heard from @markritson on properly executing a brand purpose, here’s the 10 key points (continued in thread): 1. Say less. 2. Say it more often. 3. Say it to everyone. 4. Say it with 60% of you budget. 5. Say it with better creative. #fom23

We’re at the Festival of Marketing 2023, bringing you the key insights as we hear them 📣 #fom23

Some great speakers yesterday at #bimabeyond. Key themes - navigating uncertainty, supporting diversity and internet sustainability. Thanks @BIMA

The reasons for the age of average in the world today… How can you punch through ? #bima #bimabeyond

Fascinating pov on brining design and systems thinking together to more holistically and effectively drive solutions. #bima #Bimabeyond #DesignThinking #systemsthinking

Why is navigating uncertainty so crucial? Because there are a lot of drawbacks otherwise… #bima #bimabeyond

Like the Mouldy Burger ad? Didn’t do much for sales according to Michael Palmer 😮 #bima #branding #bimabeyond

Excited to be at the @BIMA conference today with a host of great speakers. The @ministryofsound venue is creating some nostalgia. We’ll be sharing some insights here throughout the day. #bima #branding

Sam's at #BIMAbreakfast this morning, talking about the power of #neurodiversity. We'll bring you the key takeaways after ➡️

One year, I won't eat too much at lunch at #brightonseo. But this, this is not that year! Now getting a facinating tour from @broderick of how people are creating memes using AI and the tools they use.

BrightonSEO time! Mike, Head of SEO's turn on the twitter account. @TheHodge kicked off with a great talk about common Technical SEO issues across the web. He said Hreflang, and half the audience visibly shuddered.

Ah, it was going so well... @C_J_Ridley giving our Paid Media team some very difficult advice right at the end of the day... #teamworkmakesthedreamwork @searchsocshow

We'll definitely be checking out @richlawre's very cool technique to measure the impact of LinkedIn campaigns when no Click has been recorded. There's always a correlation between 'push' media & success via other channels - it's not always straightforward to track @searchsocshow

Great quote from @heyvickijakes at this afternoon's @searchsocshow - "When you spend small budgets, it's going to take time to see results". It's perfectly feasible to achieve the goals set by smaller businesses with tight budgets, but you need to set expectations upfront.